Private Equity-Backed Consumer Products Acquisitions
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- Buyer
- Round 2 Holdings, Praesidian Capital
- Target
- Lionel LLC
- Industry
- Consumer Products
- Location
- United States
- Type
- Buyout
Praesidian Capital-backed Round 2 Holdings completed the acquisition of Lionel LLC, creating the new platform Lionel Brands Group. The combined organization will unify Lionel’s model train heritage with Round 2’s hobby and collectibles brands to drive product innovation, licensing partnerships, and expanded distribution.
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- Buyer
- Trive Capital
- Target
- Adrianna Papell
- Industry
- Consumer Products
- Location
- New York, United States
- Type
- Growth capital
Dallas-based private equity firm Trive Capital made a strategic investment into Adrianna Papell, a New York City-based designer of women’s special-occasion apparel. The investment supports Adrianna Papell’s plan to broaden product categories and accelerate growth through underpenetrated channels such as direct-to-consumer and international markets, including potential acquisitions.
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February 10, 2026
- Buyer
- General Atlantic, General Atlantic Service Company, L.P.
- Target
- European Wax Center, Inc.
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
European Wax Center, Inc. agreed to a definitive deal to be taken private by General Atlantic in an all-cash transaction with an implied equity value of approximately $330 million. General Atlantic will acquire the 100% of European Wax Center’s outstanding Class A shares it does not already own, and other stockholders will receive $5.80 per share in cash. The transaction is expected to close in mid-2026, subject to stockholder approval and regulatory approvals.
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February 2, 2026
- Buyer
- RoundTable Healthcare Partners
- Target
- Colorescience, Inc.
- Seller
- 1315 Capital, Group of shareholders (led by 1315 Capital)
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
RoundTable Healthcare Partners has acquired Colorescience, a premium, science-driven skincare and sun protection brand, from a group of shareholders led by 1315 Capital. The transaction will support Colorescience's next phase of growth—accelerating channel penetration, expanding brand awareness, and broadening its product portfolio while leveraging RoundTable's operating resources.
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February 2, 2026
- Buyer
- Bain Capital
- Target
- FineToday Holdings Co., Ltd.
- Seller
- Oriental Beauty Holding (HK) Limited
- Industry
- Consumer Products
- Location
- Japan
- Type
- Buyout
Bain Capital has entered into a definitive agreement with Oriental Beauty Holding (HK) Limited, a CVC Capital Partners–advised fund, to acquire 100% of FineToday Holdings Co., Ltd. Bain Capital will take FineToday private to support its next phase of growth across Japan and broader Asia.
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January 23, 2026
- Buyer
- Metagenics, Gryphon Investors
- Target
- Symprove
- Seller
- bd-capital
- Industry
- Consumer Products
- Location
- United Kingdom
- Type
- Addon
Gryphon Investors-backed Metagenics has acquired Symprove, a UK-based probiotic brand, from bd-capital. The deal — terms undisclosed — was completed alongside a strategic debt recapitalization to provide Metagenics with additional capital for organic investment and future M&A; Symprove will continue to be led by CEO Will Bowler.
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January 20, 2026
- Buyer
- Yellow Wood Partners, Ares Management Corporation
- Target
- Suave Brands Company, Elida Beauty
- Industry
- Consumer Products
- Location
- New York, United States
- Type
- Addon
Yellow Wood Partners has combined two of its portfolio companies, Suave Brands Company and Elida Beauty, in a merger that creates Evermark, a global personal care platform representing about $1.9 billion in annual retail sales. Ares Credit funds led a $1.6 billion debt financing to support the transaction; leadership will be led by Daniel Alter as CEO with Alfie Vivian as President, Europe.
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- Buyer
- Bluestone Equity Partners
- Target
- Selkirk Sport
- Industry
- Consumer Products
- Location
- Idaho, United States
- Type
- Growth capital
Bluestone Equity Partners invested $30 million into Selkirk Sport to accelerate product innovation and expand the pickleball equipment and sportswear brand globally. The deal is structured as Selkirk’s first external capital raise, with Bluestone taking a minority stake while the Barnes family retains majority control.
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January 20, 2026
- Buyer
- Bansk Group, Coller Capital, Ares Secondaries Funds (Ares Management), Investment funds managed by BlackRock, Churchill, Dextra Partners, Future Standard
- Target
- Arcadia Consumer Healthcare
- Seller
- Existing Arcadia investors
- Industry
- Consumer Products
- Location
- New Jersey, United States
- Type
- Recapitalization
Bansk Group closed a continuation fund to extend its partnership with Arcadia Consumer Healthcare, with the transaction co-led by Coller Capital and Ares Secondaries Funds and supported by investment funds managed by BlackRock, Churchill, Dextra Partners, and Future Standard. The continuation structure provided liquidity to existing investors and supplies capital to accelerate Arcadia's organic and inorganic growth across its portfolio of OTC medicines, vitamins, and personal care brands.
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January 12, 2026
- Buyer
- WellSpring Consumer Healthcare, Avista Healthcare Partners
- Target
- DerMend, Recticare
- Seller
- Ferndale Pharma Group
- Industry
- Consumer Products
- Location
- Michigan, United States
- Type
- Addon
WellSpring Consumer Healthcare, an Avista Healthcare Partners portfolio company, has acquired the DerMend and Recticare brands from Ferndale Pharma Group. The add-on expands WellSpring’s therapeutic skincare and OTC product portfolio and strengthens its omni-channel retail and e-commerce distribution; financial terms were not disclosed.
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January 12, 2026
- Buyer
- KEY Investment Partners
- Target
- BellRock Brands, Inc.
- Seller
- Receivership (unnamed)
- Industry
- Consumer Products
- Location
- Colorado, United States
- Type
- Buyout
KEY Investment Partners purchased BellRock Brands out of receivership, securing the company's brand assets and providing working capital to refocus and revitalize the portfolio. The assets will be operated under a newly formed company, MM Brands, led by incoming CEO Joe Bayern as the business pursues national brand-building ahead of potential federal cannabis rescheduling.
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- Buyer
- New Directions Aromatics, TruArc Partners
- Target
- Aromatic Fragrances International
- Industry
- Consumer Products
- Location
- Georgia, United States
- Type
- Addon
New Directions Aromatics, a TruArc Partners portfolio company, has combined with Aromatic Fragrances International to create an e-commerce-enabled specialty ingredients and fragrance platform. The deal expands New Directions' U.S. footprint and brings complementary formulation, manufacturing, and digital ordering capabilities to serve beauty, personal care, home fragrance and other consumer brands.
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January 5, 2026
- Buyer
- Laird Superfood, Inc., Nexus Capital Management, LP
- Target
- Navitas LLC
- Industry
- Consumer Products
- Location
- Colorado, United States
- Type
- Buyout
Laird Superfood, Inc. completed its previously announced acquisition of all outstanding equity of Navitas LLC for $38.5 million in cash. The deal was funded alongside a concurrent $50.0 million investment of Series A Convertible Preferred Stock to affiliates of Nexus Capital Management, LP.
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December 23, 2025
- Buyer
- Apollo Funds, Apollo (European Private Equity), Atlantys Investors (advisor)
- Target
- Prosol Group
- Seller
- Ardian
- Industry
- Consumer Products
- Location
- France
- Type
- Buyout
Apollo announced it agreed to acquire a majority stake in Prosol Group, a French fresh food retail operator, from Ardian. Prosol’s existing shareholders and management will reinvest, and the deal is expected to close in Q2 2026 subject to regulatory approvals and customary closing conditions.
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December 16, 2025
- Buyer
- Snapdragon Capital Partners, LLC, Funds managed by Strategic Value Partners, LLC (SVP)
- Target
- Better Being Co.
- Seller
- HGGC, LLC
- Industry
- Consumer Products
- Location
- Utah, United States
- Type
- Buyout
A syndicate of global investors led by Snapdragon Capital Partners, with financing provided by funds managed by Strategic Value Partners (SVP), has acquired Better Being Co. HGGC has sold its remaining stake and exited the business after an eight-year partnership; the new investors committed a financial reserve to support near-term acquisitions to expand Better Being's brand portfolio and global reach. Better Being, a vertically integrated manufacturer and marketer of dietary supplements and personal care brands (including Solaray and Zhou Nutrition), is headquartered in Utah and employs nearly one thousand people.
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December 16, 2025
- Buyer
- Gordon Brothers
- Target
- Rachel Zoe, Inc.
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Gordon Brothers has made a majority investment in the intellectual property and related consumer business of the Rachel Zoe brand. Rachel Zoe remains a significant shareholder and will continue as Founder and Chief Creative Officer while Gordon Brothers will expand licensing, product categories, experiences and distribution to drive growth.
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December 10, 2025
- Buyer
- NiTEO Products, Highlander Partners
- Target
- Faultless Brands
- Seller
- Architect Equity
- Industry
- Consumer Products
- Location
- Missouri, United States
- Type
- Addon
Architect Equity has sold Faultless Brands, the Kansas City–based maker of fabric care and household cleaning brands including Faultless, Niagara, Magic and Bon Ami, to NiTEO Products, a portfolio company of Highlander Partners. Terms were not disclosed; the deal acts as an add-on to NiTEO's platform to expand brand and category capabilities in household and fabric care.
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December 9, 2025
- Buyer
- Maven's MBO Fund II, Other Maven client funds, Covestus
- Target
- UltraDEX, Dentyl
- Seller
- Venture Life Group plc
- Industry
- Consumer Products
- Location
- Berkshire, United Kingdom
- Type
- Growth capital
Maven’s MBO Fund II, together with other Maven client funds, has committed up to £15 million to back Covestus, a Cheltenham-based consumer healthcare platform, to accelerate its buy-and-build strategy. The initial investment will support Covestus’s acquisition of two oral-care brands, UltraDEX and Dentyl, from Venture Life Group plc to strengthen its UK and international oral-care footprint.
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December 4, 2025
- Buyer
- NiTEO Products, Highlander Partners, Monroe Capital LLC, NMP Capital
- Target
- Folexport, Inc. (FOLEX)
- Seller
- Barrett Lash, Patty Lash
- Industry
- Consumer Products
- Location
- Oregon, United States
- Type
- Addon
NiTEO Products, a portfolio company of Highlander Partners, has acquired Folexport, Inc. (FOLEX), a Tualatin, Oregon-based maker of carpet, fabric and hard-surface cleaning products, from Barrett and Patty Lash. The deal expands NiTEO's household products portfolio and is supported by senior financing from Monroe Capital and mezzanine/equity from NMP Capital.
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December 3, 2025
- Buyer
- The Riverside Company, Evive Brands
- Target
- Shine (Shine Window Cleaning)
- Industry
- Consumer Products
- Location
- Michigan, United States
- Type
- Addon
The Riverside Company has invested in Shine (Shine Window Cleaning), which will be integrated as an add-on to Riverside portfolio company Evive Brands. Shine, a Jenison, Michigan–headquartered franchisor operating over 75 territories across 20 states, will join Evive’s home-services platform to accelerate franchise growth and expand residential and commercial exterior services.
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- Buyer
- Vision Healthcare, Avista Healthcare Partners
- Target
- Svenskt Kosttillskott AB, New Care Supplements B.V.
- Industry
- Consumer Products
- Location
- Sweden
- Type
- Addon
Vision Healthcare (an Avista Healthcare Partners portfolio company) has acquired Svenskt Kosttillskott, a leading Swedish e-commerce supplements retailer, and New Care Supplements BV, a Dutch nutraceutical brand. The add-on deals (New Care closed June 2025; Svenskt closed July 2025) strengthen Vision’s presence in the Netherlands and the Nordics and expand its D2C product offering and pan‑European distribution and digital capabilities; terms were not disclosed.
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November 19, 2025
- Buyer
- Marquee Brands
- Target
- Stance
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Marquee Brands has acquired Stance, the San Clemente-based lifestyle and performance sock brand. The deal brings Stance into Marquee's global portfolio (backed by Neuberger Berman) and pairs the brand with United Legwear & Apparel Co. (ULAC) as its global licensee for most territories to drive product, retail and e-commerce expansion.
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November 10, 2025
- Buyer
- Praesidian Capital
- Target
- Round 2, LLC
- Industry
- Consumer Products
- Location
- Indiana, United States
- Type
- Growth capital
Praesidian Capital completed a strategic follow-on equity investment in Round 2, LLC, a South Bend, Indiana-based designer and manufacturer of collectible models, die-cast vehicles and hobby products. The additional capital will support product development, supply-chain capabilities, digital engagement and expanded distribution — including international growth — building on Praesidian’s original 2021 investment.
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November 3, 2025
- Buyer
- Consello Capital
- Target
- CleanBoss
- Industry
- Consumer Products
- Location
- New York, United States
- Type
- Growth capital
Consello Capital, the private equity arm of Consello, has closed a strategic growth investment in CleanBoss, the consumer and commercial cleaning products company co‑founded by Joy Mangano and Pitbull. The capital will support CleanBoss's expansion across retail, DTC and commercial channels and accelerate distribution of its CleanBoss Pro industrial product line.
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October 22, 2025
- Buyer
- Twin Star Home, Z Capital Group
- Target
- Walker Edison
- Industry
- Consumer Products
- Location
- Utah, United States
- Type
- Addon
Twin Star Home, a Z Capital Group-backed omnichannel home furnishings platform, acquired Walker Edison’s assets after Walker Edison filed for Chapter 11 and Twin Star emerged as the successful bidder in a court‑supervised auction. The deal will integrate Walker Edison’s e-commerce capability and design pipeline into Twin Star Home to expand omnichannel reach, sourcing, and distribution across multiple product categories.
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October 21, 2025
- Buyer
- JOY GROUP (Shanghai Juyi Cosmetics Co., Ltd.)
- Target
- Foltène
- Industry
- Consumer Products
- Location
- Lombardy, Italy
- Type
- Buyout
Shanghai Juyi Cosmetics Co., Ltd. (JOY GROUP) has completed the full acquisition of Foltène, an Italian dermatological hair-care brand founded in Milan in 1944. The transaction includes Foltène's brand assets, global distribution network, supply chain and its research laboratory in Italy, and supports JOY GROUP's strategy to expand its hair and scalp care capabilities and international footprint.
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October 19, 2025
- Buyer
- The Bay Club Company
- Target
- Harbor Square Athletic Club
- Industry
- Consumer Products
- Location
- Washington, United States
- Type
- Addon
The Bay Club Company has acquired Harbor Square Athletic Club in Edmonds, Washington, expanding Bay Club’s presence in the Pacific Northwest. The deal brings the full-service Harbor Square club into Bay Club’s membership network as an add-on to its West Coast portfolio; financial terms and the seller were not disclosed.
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October 7, 2025
- Buyer
- Tommie Copper
- Target
- Freeze Sleeve
- Seller
- Mike Riordan (founder of Freeze Sleeve)
- Industry
- Consumer Products
- Location
- Georgia, United States
- Type
- Addon
Tommie Copper, a Tengram Capital portfolio company, has acquired Freeze Sleeve, a maker of gel cooling cold-therapy sleeves for at-home use. The acquisition expands Tommie Copper's pain-management product portfolio and integrates Freeze Sleeve's cold-therapy technology into its direct-to-consumer and retail channels; terms were not disclosed.
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October 1, 2025
- Buyer
- Turpaz Industries Ltd., Sunspray
- Target
- Nicola-J
- Industry
- Consumer Products
- Location
- South Africa
- Type
- Buyout
Turpaz Industries Ltd. signed an agreement to acquire 60% of the shares of South African flavor company Nicola-J through its subsidiary Sunspray for USD 6.8 million (ZAR 118.4 million). Completion is expected in the coming months, subject to regulatory approvals in South Africa, with a mutual option for Turpaz to purchase the remaining 40% based on business performance.
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September 19, 2025
- Buyer
- Windsong Global
- Target
- KVD Beauty
- Seller
- Kendo (LVMH)
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Addon
Windsong Global has acquired KVD Beauty from Kendo (an LVMH-owned incubator) and will fold the brand into its multi-brand platform Belle Brands. Terms were not disclosed; Windsong plans a rebrand, SKU rationalization and to lean into eye and lip categories while leveraging KVD's retail distribution and social following to revive growth.
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September 18, 2025
- Buyer
- L Catterton
- Target
- Seki Furniture
- Industry
- Consumer Products
- Location
- Fukuoka Prefecture, Japan
- Type
- Growth capital
L Catterton has made a strategic growth investment in Seki Furniture, a leading Japanese furniture manufacturer and retailer, to support the company’s next phase of expansion. The transaction will leverage L Catterton’s consumer industry experience while Seki’s founding family and CEO Hideki Haruta continue to lead the business.
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September 16, 2025
- Buyer
- HALO Dream Inc., Transom Capital Group
- Target
- Child Craft
- Industry
- Consumer Products
- Location
- United States
- Type
- Addon
HALO Dream Inc., a Transom Capital Group portfolio company, has acquired Child Craft, a legacy brand of wood nursery furniture and decor. The deal expands HALO's premium nursery product portfolio and brings Child Craft's cribs, beds and dressers into the HALO brand; financing was supported by Wingspire Capital and Blue Torch Capital.
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September 12, 2025
- Buyer
- 3G Capital
- Target
- Skechers U.S.A., Inc.
- Seller
- Skechers stockholders (selling shareholders; including Supporting Stockholders such as Robert Greenberg and members of the Greenberg Family)
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Skechers U.S.A., Inc. agreed to be acquired by 3G Capital in a cash deal valued at $63.00 per share, with an option for some shareholders to receive a mixed consideration alternative. The transaction has been completed, and Skechers will no longer trade on the NYSE under ticker SKX.
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September 12, 2025
- Buyer
- Bansk Group
- Target
- BYOMA
- Industry
- Consumer Products
- Location
- New York, United States
- Type
- Buyout
Bansk Group has agreed to acquire a majority interest in BYOMA, a science-backed skincare brand focused on barrier-repair formulas. The partnership is intended to support BYOMA’s product innovation, broaden distribution, and expand consumer education while BYOMA’s founder and CEO Marc Elrick and the existing leadership team continue to run day-to-day operations.
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September 9, 2025
- Buyer
- BBQGuys
- Target
- Mont Alpi
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
BBQGuys, the Baton Rouge–based e-commerce retailer owned by Brand Velocity Group, has acquired Mont Alpi, a premium manufacturer of modular outdoor kitchen islands and grills. The acquisition expands BBQGuys' portfolio of owned brands (joining Blaze and PCM), strengthens its turnkey outdoor kitchen capabilities, and aims to accelerate product innovation and go-to-market reach while keeping Mont Alpi's leadership and operations in place.
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September 8, 2025
- Buyer
- ARCHIMED
- Target
- Groupe Laboratoire Rivadis
- Seller
- Christian Lainé (majority shareholder)
- Industry
- Consumer Products
- Location
- Nouvelle-Aquitaine, France
- Type
- Buyout
ARCHIMED, a healthcare-focused private equity firm, has acquired Groupe Laboratoire Rivadis, a French developer and manufacturer of dermo-cosmetics and hygiene products (brands include Rivadouce, Milton and Auriège). The seller, majority shareholder Christian Lainé, is reinvesting a meaningful portion of proceeds; ARCHIMED plans to support Rivadis' growth and strengthen its position in the consumer health / dermo-cosmetics market.
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September 3, 2025
- Buyer
- Rawlings Sporting Goods
- Target
- Tanner Tees
- Industry
- Consumer Products
- Location
- Florida, United States
- Type
- Buyout
Rawlings Sporting Goods has acquired Tanner Tees, a Sarasota-based maker of premium batting tees founded by Joe Tanner. The acquisition expands Rawlings' product portfolio into diamond sports training equipment and brings Tanner Tees' industry-standard batting tees to Rawlings' global distribution channels.
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- Buyer
- Whele, LLC (Razor Group), Infinite Commerce
- Target
- Infinite Commerce
- Industry
- Consumer Products
- Location
- Washington, United States
- Type
- Buyout
Whele, LLC (Razor Group) and Infinite Commerce announced a merger to form a combined Razor-branded company headquartered in Berlin and Boston, creating a global consolidator of Amazon FBA and e-commerce marketplace brands. The combined business will integrate technology and operational capabilities, with Infinite CEO Steve Neufer serving as Executive Chairman and the merged company targeting improved profitability and further M&A-led growth.
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August 26, 2025
- Buyer
- NexPhase Capital
- Target
- Magic Science Corporation
- Industry
- Consumer Products
- Location
- New York, United States
- Type
- Growth capital
NexPhase Capital has made a strategic growth investment in Magic Science Corporation, the health-sciences company behind the Magic Molecule skincare brand and a U.S. manufacturer of hypochlorous acid (HOCl) products. The investment will be used to scale product development, retail distribution, and manufacturing capabilities as Magic Molecule expands its omnichannel retail presence.
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August 25, 2025
- Buyer
- Fruition Partners
- Target
- The Memory Company
- Seller
- Charles Sizemore
- Industry
- Consumer Products
- Location
- Alabama, United States
- Type
- Buyout
Denver-based private equity firm Fruition Partners has acquired The Memory Company (TMC), a Phenix City, Alabama-based developer and distributor of licensed drinkware, home décor, and related hard goods. Founder Charles Sizemore sold the company but will remain a significant investor; KeyBank provided senior secured financing to support the transaction and working capital needs.
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August 25, 2025
- Buyer
- Keurig Dr Pepper (KDP), Apollo (co-lead strategic investment and co-led Pod Manufacturing JV investment commitments), KKR (co-lead strategic investment and co-led Pod Manufacturing JV investment commitments)
- Target
- JDE Peet's
- Seller
- JDE Peet's shareholders (tendered under the all-cash tender offer)
- Industry
- Consumer Products
- Location
- Netherlands
- Type
- Buyout
Keurig Dr Pepper (KDP) entered into a definitive agreement to acquire JDE Peet's in an all-cash transaction valued at approximately €15.7 billion (about $18 billion) and then plans to separate the combined business into two independent, U.S.-listed companies. The future companies are planned as Global Coffee Co. (pure-play coffee) and Beverage Co. (North American refreshment beverages).
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August 12, 2025
- Buyer
- Digs Dog Care, Frontenac, Encore Management Group
- Target
- 17 pet resorts (multiple local pet care operators)
- Seller
- Various local pet resort owners, Andrew Zbeeb
- Industry
- Consumer Products
- Location
- United States
- Type
- Addon
Digs Dog Care, backed by Frontenac and Encore Management Group, has acquired 17 pet resorts across the United States and begun rebranding select locations while partnering with others that will continue to operate under their original names. The deal builds a national network of high-end pet resorts offering daycare, boarding, grooming and training and supports Digs' strategy of scaling via targeted acquisitions while providing operational support and an employee ownership program.
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- Buyer
- Pennington Creek Capital, LLC, Chickasaw Nation
- Target
- Rite in the Rain
- Industry
- Consumer Products
- Location
- Washington, United States
- Type
- Buyout
Pennington Creek Capital, a Dallas-based private equity firm wholly owned by the Chickasaw Nation, has made a majority equity investment in Tacoma, Washington-based Rite in the Rain. The capital will support product development, operational scale and management's strategic growth initiatives for the maker of water-resistant notebooks, writing instruments and field organization gear.
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August 7, 2025
- Buyer
- L Catterton
- Target
- L.A.B. Golf
- Industry
- Consumer Products
- Location
- Oregon, United States
- Type
- Growth capital
L Catterton has made a strategic growth investment in L.A.B. Golf to support the company's product innovation, direct-to-consumer experience, retail expansion and international growth. L.A.B. Golf, based in Creswell, Oregon, is known for patented putter technology that reduces torque and has driven rapid consumer and professional adoption.
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August 6, 2025
- Buyer
- Freeman Spogli
- Target
- Philz Coffee
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Philz Coffee, the specialty coffee brand, has reached a definitive agreement to be acquired by Freeman Spogli, a strategic growth investor focused on the consumer and multi-unit industries. The deal is expected to close on August 6, 2025, with Mahesh Sadarangani continuing as CEO and the existing leadership team staying in place.
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July 29, 2025
- Buyer
- Better Being Co.
- Target
- Honey Gardens
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Addon
Better Being Co is merging the Honey Gardens brand with its ZAND Immunity portfolio to create a unified apitherapy and immunity-focused product line called Honey Gardens by ZAND Bee Therapy. The move consolidates Honey Gardens' bee-based supplements (propolis, royal jelly, syrups) under ZAND’s whole-body wellness platform to expand product offerings and support growth.
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- Buyer
- Advent International
- Target
- Reckitt Essential Home (Essential Home business including Air Wick and Woolite)
- Seller
- Reckitt Benckiser Group
- Industry
- Consumer Products
- Location
- United States
- Type
- Divestiture
Reckitt Benckiser Group has finalized an agreement with Advent International to divest its Essential Home business for up to $4.8 billion, while retaining a 30% stake. The carve-out includes brands such as Air Wick and Woolite and the transfer of six manufacturing plants, with the transaction expected to close by December 31, 2025, subject to regulatory approvals.
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MarcyPen and Brand Velocity Group Acquire Majority Stake in The GLD Shop from H.I.G. Growth PartnersJuly 7, 2025
- Buyer
- MarcyPen Capital Partners, Brand Velocity Group
- Target
- The GLD Shop
- Seller
- H.I.G. Growth Partners (H.I.G. Capital)
- Industry
- Consumer Products
- Location
- Florida, United States
- Type
- Buyout
MarcyPen Capital Partners, together with Brand Velocity Group, acquired a majority stake in The GLD Shop from H.I.G. Growth Partners, with H.I.G. retaining a minority interest to support ongoing growth. The deal positions GLD to accelerate brand and marketing efforts under new ownership while continuing to leverage H.I.G.'s prior investment and operational improvements.
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July 1, 2025
- Buyer
- Iconic BrandCo (Oakley Capital Fund III)
- Target
- Smythson of Bond Street, Fornasetti, Fabbrica Pelletterie Milano (FPM)
- Industry
- Consumer Products
- Location
- United Kingdom
- Type
- Addon
Oakley Capital’s Iconic BrandCo (a Fund III vehicle) has invested in three heritage luxury brands: Smythson of Bond Street, Fornasetti and Fabbrica Pelletterie Milano (FPM). The investments expand Iconic BrandCo’s portfolio of heritage lifestyle brands and aim to accelerate international expansion, digitisation and operational synergies across the group.
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June 26, 2025
- Buyer
- Volo Sports, Bluestone Equity Partners
- Target
- ZogSports
- Industry
- Consumer Products
- Location
- New York, United States
- Type
- Addon
Volo Sports, the largest provider of tech-enabled adult social sports in the U.S., has acquired ZogSports, the country's second-largest social sports platform with over 120,000 players. The deal, enabled by Volo's largest investor Bluestone Equity Partners, creates a combined national platform with expanded geographic presence, broader customer networks, and increased financial flexibility to accelerate growth.
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