Consumer Products Acquisitions in 2025
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December 24, 2025
- Buyer
- Crown Brands Group, Rafar Group (Gelmart International), G72 Holdings
- Target
- Hanky Panky
- Industry
- Consumer Products
- Location
- New York, United States
- Type
- Buyout
Crown Brands Group, backed by G72 Holdings, has acquired iconic intimate apparel brand Hanky Panky in partnership with Rafar Group (the parent of Gelmart International). Rafar Group will serve as the core operating partner overseeing product, e-commerce and distribution while Hanky Panky founders will remain on the board; the deal is Crown's inaugural acquisition and establishes a new premium consumer brand platform.
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December 23, 2025
- Buyer
- Apollo Funds, Apollo (European Private Equity), Atlantys Investors (advisor)
- Target
- Prosol Group
- Seller
- Ardian
- Industry
- Consumer Products
- Location
- France
- Type
- Buyout
Apollo announced it agreed to acquire a majority stake in Prosol Group, a French fresh food retail operator, from Ardian. Prosol’s existing shareholders and management will reinvest, and the deal is expected to close in Q2 2026 subject to regulatory approvals and customary closing conditions.
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December 16, 2025
- Buyer
- Escalade, Inc.
- Target
- AllCornhole
- Industry
- Consumer Products
- Location
- United States
- Type
- Buyout
Escalade, Inc. has acquired the assets of AllCornhole, a leading supplier of cornhole bags and equipment. The transaction adds AllCornhole to Escalade's Rec Sports portfolio to complement its Victory Tailgate brand and expand Escalade's presence in the tournament-level cornhole market.
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December 16, 2025
- Buyer
- Snapdragon Capital Partners, LLC, Funds managed by Strategic Value Partners, LLC (SVP)
- Target
- Better Being Co.
- Seller
- HGGC, LLC
- Industry
- Consumer Products
- Location
- Utah, United States
- Type
- Buyout
A syndicate of global investors led by Snapdragon Capital Partners, with financing provided by funds managed by Strategic Value Partners (SVP), has acquired Better Being Co. HGGC has sold its remaining stake and exited the business after an eight-year partnership; the new investors committed a financial reserve to support near-term acquisitions to expand Better Being's brand portfolio and global reach. Better Being, a vertically integrated manufacturer and marketer of dietary supplements and personal care brands (including Solaray and Zhou Nutrition), is headquartered in Utah and employs nearly one thousand people.
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December 16, 2025
- Buyer
- Gordon Brothers
- Target
- Rachel Zoe, Inc.
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Gordon Brothers has made a majority investment in the intellectual property and related consumer business of the Rachel Zoe brand. Rachel Zoe remains a significant shareholder and will continue as Founder and Chief Creative Officer while Gordon Brothers will expand licensing, product categories, experiences and distribution to drive growth.
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December 10, 2025
- Buyer
- NiTEO Products, Highlander Partners
- Target
- Faultless Brands
- Seller
- Architect Equity
- Industry
- Consumer Products
- Location
- Missouri, United States
- Type
- Addon
Architect Equity has sold Faultless Brands, the Kansas City–based maker of fabric care and household cleaning brands including Faultless, Niagara, Magic and Bon Ami, to NiTEO Products, a portfolio company of Highlander Partners. Terms were not disclosed; the deal acts as an add-on to NiTEO's platform to expand brand and category capabilities in household and fabric care.
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December 10, 2025
- Buyer
- BuDhaGirl
- Target
- Kumali, ShanShan
- Industry
- Consumer Products
- Location
- Île-de-France, France
- Type
- Buyout
BuDhaGirl has acquired French fashion jewelry brands Kumali and ShanShan and launched Zen Collective, a new luxury holding company led by founder Jessica Jesse. The deal expands BuDhaGirl’s European footprint with Paris operations while integrating Kumali as a collection and preserving ShanShan as a distinct Parisian house.
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December 9, 2025
- Buyer
- Maven's MBO Fund II, Other Maven client funds, Covestus
- Target
- UltraDEX, Dentyl
- Seller
- Venture Life Group plc
- Industry
- Consumer Products
- Location
- Berkshire, United Kingdom
- Type
- Growth capital
Maven’s MBO Fund II, together with other Maven client funds, has committed up to £15 million to back Covestus, a Cheltenham-based consumer healthcare platform, to accelerate its buy-and-build strategy. The initial investment will support Covestus’s acquisition of two oral-care brands, UltraDEX and Dentyl, from Venture Life Group plc to strengthen its UK and international oral-care footprint.
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December 4, 2025
- Buyer
- NiTEO Products, Highlander Partners, Monroe Capital LLC, NMP Capital
- Target
- Folexport, Inc. (FOLEX)
- Seller
- Barrett Lash, Patty Lash
- Industry
- Consumer Products
- Location
- Oregon, United States
- Type
- Addon
NiTEO Products, a portfolio company of Highlander Partners, has acquired Folexport, Inc. (FOLEX), a Tualatin, Oregon-based maker of carpet, fabric and hard-surface cleaning products, from Barrett and Patty Lash. The deal expands NiTEO's household products portfolio and is supported by senior financing from Monroe Capital and mezzanine/equity from NMP Capital.
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December 3, 2025
- Buyer
- The Riverside Company, Evive Brands
- Target
- Shine (Shine Window Cleaning)
- Industry
- Consumer Products
- Location
- Michigan, United States
- Type
- Addon
The Riverside Company has invested in Shine (Shine Window Cleaning), which will be integrated as an add-on to Riverside portfolio company Evive Brands. Shine, a Jenison, Michigan–headquartered franchisor operating over 75 territories across 20 states, will join Evive’s home-services platform to accelerate franchise growth and expand residential and commercial exterior services.
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- Buyer
- Kingdom of Threads, Marie Criddle
- Target
- Storymakers Trading Co.
- Seller
- Tomi Ann Hill, Storymakers Trading Co.
- Industry
- Consumer Products
- Location
- Utah, United States
- Type
- Divestiture
Kingdom of Threads has acquired the TTRPG (tabletop role-playing game) merchandise line from Storymakers Trading Co., expanding its product catalog beyond bookish merchandise into gaming-themed pins, stickers, washi tapes, and greeting cards. The Storymakers brand name will continue under new owner Marie Criddle, who will focus on the fantasy-style state map collection; founder Tomi Ann Hill has transitioned the TTRPG product line to Kingdom of Threads so she can move into a new chapter.
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November 20, 2025
- Buyer
- STARK
- Target
- Fort Street Studio
- Industry
- Consumer Products
- Location
- New York, United States
- Type
- Buyout
STARK, the luxury carpet and rug design house, has acquired Fort Street Studio, the bespoke atelier founded by Janis Provisor and Brad Davis known for hand-knotted silk rugs. Fort Street Studio will operate as a distinct brand within the STARK portfolio, with its creative team and leadership retained to preserve the studio's artisanal approach while expanding STARK's luxury, bespoke offerings.
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- Buyer
- Vision Healthcare, Avista Healthcare Partners
- Target
- Svenskt Kosttillskott AB, New Care Supplements B.V.
- Industry
- Consumer Products
- Location
- Sweden
- Type
- Addon
Vision Healthcare (an Avista Healthcare Partners portfolio company) has acquired Svenskt Kosttillskott, a leading Swedish e-commerce supplements retailer, and New Care Supplements BV, a Dutch nutraceutical brand. The add-on deals (New Care closed June 2025; Svenskt closed July 2025) strengthen Vision’s presence in the Netherlands and the Nordics and expand its D2C product offering and pan‑European distribution and digital capabilities; terms were not disclosed.
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November 19, 2025
- Buyer
- Marquee Brands
- Target
- Stance
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Marquee Brands has acquired Stance, the San Clemente-based lifestyle and performance sock brand. The deal brings Stance into Marquee's global portfolio (backed by Neuberger Berman) and pairs the brand with United Legwear & Apparel Co. (ULAC) as its global licensee for most territories to drive product, retail and e-commerce expansion.
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November 12, 2025
- Buyer
- Bluestar Alliance
- Target
- Dickies
- Seller
- VF Corporation
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
Bluestar Alliance has completed the acquisition of the Dickies workwear and lifestyle brand from VF Corporation. The purchase adds a century-old heritage apparel brand to Bluestar's youth-luxury portfolio and is intended to accelerate Dickies' global expansion across new categories and markets, particularly in EMEA and APAC.
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November 10, 2025
- Buyer
- Praesidian Capital
- Target
- Round 2, LLC
- Industry
- Consumer Products
- Location
- Indiana, United States
- Type
- Growth capital
Praesidian Capital completed a strategic follow-on equity investment in Round 2, LLC, a South Bend, Indiana-based designer and manufacturer of collectible models, die-cast vehicles and hobby products. The additional capital will support product development, supply-chain capabilities, digital engagement and expanded distribution — including international growth — building on Praesidian’s original 2021 investment.
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November 4, 2025
- Buyer
- Youtooz
- Target
- Microdesigns
- Industry
- Consumer Products
- Location
- United Kingdom
- Type
- Buyout
Youtooz has acquired Microdesigns, a UK-based maker of premium licensed brick-built display models, expanding Youtooz's product portfolio beyond vinyl figures into buildable collectibles and unlocking on-site retail channels. Microdesigns founder Josh Moir and core partners will join Youtooz to accelerate category growth; terms were not disclosed.
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November 3, 2025
- Buyer
- Delaware Valley Floral Group, LLC
- Target
- Marvin's Flower Gardens, Inc.
- Seller
- Feldman family
- Industry
- Consumer Products
- Location
- Indiana, United States
- Type
- Buyout
Delaware Valley Floral Group (DVFG) has acquired family-owned Marvin's Flower Gardens, a wholesale florist based in Indianapolis, to expand DVFG's presence in the Midwest. The Feldman family will remain involved in the business while Marvin's customers gain access to DVFG's product selection, logistics network, and e-commerce tools.
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November 3, 2025
- Buyer
- Consello Capital
- Target
- CleanBoss
- Industry
- Consumer Products
- Location
- New York, United States
- Type
- Growth capital
Consello Capital, the private equity arm of Consello, has closed a strategic growth investment in CleanBoss, the consumer and commercial cleaning products company co‑founded by Joy Mangano and Pitbull. The capital will support CleanBoss's expansion across retail, DTC and commercial channels and accelerate distribution of its CleanBoss Pro industrial product line.
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October 30, 2025
- Buyer
- Chewy, Inc.
- Target
- SmartPak Equine, LLC (SmartEquine)
- Seller
- Covetrus, Inc.
- Industry
- Consumer Products
- Location
- United States
- Type
- Buyout
Chewy, Inc. entered into a definitive agreement to acquire SmartEquine (formerly SmartPak Equine) from Covetrus, Inc. The all-cash transaction is intended to expand Chewy’s equine health and wellness offerings, including SmartEquine’s proprietary subscription-based supplement programs and personalized nutrition plans.
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October 29, 2025
- Buyer
- Tru Fragrance & Beauty
- Target
- Lake & Skye
- Industry
- Consumer Products
- Location
- New York, United States
- Type
- Buyout
Tru Fragrance & Beauty has acquired fragrance brand Lake & Skye, which it first backed with a minority investment in 2018. Tru plans to scale the US-based brand, deepen relationships with national retailers including Ulta, Nordstrom and Blue Mercury, and retain founder Courtney Somer as Chief Creative Officer and minority equity owner; Roxann Blasz will become President.
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October 22, 2025
- Buyer
- Twin Star Home, Z Capital Group
- Target
- Walker Edison
- Industry
- Consumer Products
- Location
- Utah, United States
- Type
- Addon
Twin Star Home, a Z Capital Group-backed omnichannel home furnishings platform, acquired Walker Edison’s assets after Walker Edison filed for Chapter 11 and Twin Star emerged as the successful bidder in a court‑supervised auction. The deal will integrate Walker Edison’s e-commerce capability and design pipeline into Twin Star Home to expand omnichannel reach, sourcing, and distribution across multiple product categories.
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- Buyer
- Feit Electric
- Target
- Cree Lighting Home (residential lamp portfolio of Cree Lighting)
- Seller
- ADLT, Cree Lighting
- Industry
- Consumer Products
- Location
- Wisconsin, United States
- Type
- Divestiture
Feit Electric has quietly acquired the Cree Lighting residential lamp portfolio (branded as "Cree Lighting Home") under a confidential agreement, taking ownership of the Cree name and trademarks for the North American residential market. The carve-out appears to have been completed without a formal public announcement; the residential business had previously been associated with private equity owner ADLT and the broader Cree Lighting organization.
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October 21, 2025
- Buyer
- Coca-Cola HBC AG
- Target
- Coca-Cola Beverages Africa Pty Ltd (CCBA)
- Seller
- The Coca-Cola Company, Gutsche Family Investments Pty Ltd (GFI)
- Industry
- Consumer Products
- Location
- South Africa
- Type
- Buyout
Coca-Cola HBC entered into a definitive sale and purchase agreement to acquire a 75% shareholding in Coca-Cola Beverages Africa (CCBA) from The Coca-Cola Company and Gutsche Family Investments (GFI) for a combined purchase price of US$2.6 billion. The parties also agreed to an option arrangement that enables Coca-Cola HBC to buy, and The Coca-Cola Company to sell, the remaining 25% stake, targeting completion by the end of 2026 subject to approvals.
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October 21, 2025
- Buyer
- Designworks Collective
- Target
- Oré Originals
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Designworks Collective, a Nashville-based lifestyle design house, has acquired Oré Originals, the Long Beach, California company behind the Sugarbooger children's line and Speckle & Spot pet collection. The acquisition expands Designworks Collective's portfolio into children's and pet lifestyle categories and will leverage the buyer's retail and showroom channels to grow product distribution and international reach.
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October 21, 2025
- Buyer
- JOY GROUP (Shanghai Juyi Cosmetics Co., Ltd.)
- Target
- Foltène
- Industry
- Consumer Products
- Location
- Lombardy, Italy
- Type
- Buyout
Shanghai Juyi Cosmetics Co., Ltd. (JOY GROUP) has completed the full acquisition of Foltène, an Italian dermatological hair-care brand founded in Milan in 1944. The transaction includes Foltène's brand assets, global distribution network, supply chain and its research laboratory in Italy, and supports JOY GROUP's strategy to expand its hair and scalp care capabilities and international footprint.
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October 19, 2025
- Buyer
- The Bay Club Company
- Target
- Harbor Square Athletic Club
- Industry
- Consumer Products
- Location
- Washington, United States
- Type
- Addon
The Bay Club Company has acquired Harbor Square Athletic Club in Edmonds, Washington, expanding Bay Club’s presence in the Pacific Northwest. The deal brings the full-service Harbor Square club into Bay Club’s membership network as an add-on to its West Coast portfolio; financial terms and the seller were not disclosed.
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October 16, 2025
- Buyer
- Mammoth Brands
- Target
- Coterie
- Seller
- American Pacific Group, Align Ventures, Sean Beckner, Beliade Consumer Partners
- Industry
- Consumer Products
- Location
- United States
- Type
- Buyout
Mammoth Brands has signed a definitive agreement to acquire Coterie, a premium baby care and diapering brand. Coterie will continue to operate independently within Mammoth Brands as Mammoth supports scaling via its omnichannel infrastructure and brand-building capabilities. The transaction is expected to close by the end of 2025, subject to customary closing conditions.
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October 7, 2025
- Buyer
- Tommie Copper
- Target
- Freeze Sleeve
- Seller
- Mike Riordan (founder of Freeze Sleeve)
- Industry
- Consumer Products
- Location
- Georgia, United States
- Type
- Addon
Tommie Copper, a Tengram Capital portfolio company, has acquired Freeze Sleeve, a maker of gel cooling cold-therapy sleeves for at-home use. The acquisition expands Tommie Copper's pain-management product portfolio and integrates Freeze Sleeve's cold-therapy technology into its direct-to-consumer and retail channels; terms were not disclosed.
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October 1, 2025
- Buyer
- Turpaz Industries Ltd., Sunspray
- Target
- Nicola-J
- Industry
- Consumer Products
- Location
- South Africa
- Type
- Buyout
Turpaz Industries Ltd. signed an agreement to acquire 60% of the shares of South African flavor company Nicola-J through its subsidiary Sunspray for USD 6.8 million (ZAR 118.4 million). Completion is expected in the coming months, subject to regulatory approvals in South Africa, with a mutual option for Turpaz to purchase the remaining 40% based on business performance.
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September 29, 2025
- Buyer
- Escalade, Inc.
- Target
- Gold Tip, Bee Stinger
- Seller
- Revelyst Inc.
- Industry
- Consumer Products
- Location
- Utah, United States
- Type
- Buyout
Escalade, Inc. announced the acquisition of the Gold Tip business, including the Bee Stinger line, from Revelyst Inc. The deal adds precision carbon arrows and premium stabilizers to Escalade’s archery portfolio to strengthen its position in the archery and bowhunting market and better serve dealers, distributors and retailers.
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September 25, 2025
- Buyer
- Easy Mile Fitness
- Target
- Bravo Fit Franchise Group
- Seller
- Bravo Fit Franchise Group
- Industry
- Consumer Products
- Location
- Oregon, United States
- Type
- Divestiture
Easy Mile Fitness, a privately held Planet Fitness franchisee based in Boston, acquired 15 Planet Fitness locations in Oregon and two in Alaska (17 clubs total) from Bravo Fit Franchise Group. The deal expands Easy Mile's footprint in the Pacific Northwest—making it the largest Planet Fitness operator in Oregon—and was financed by Fifth Third Bank with advisors supporting both sides.
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September 23, 2025
- Buyer
- HARMAN International, Samsung Electronics Co., Ltd.
- Target
- Sound United
- Seller
- Masimo Corporation
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Divestiture
HARMAN International, a subsidiary of Samsung Electronics, has completed the acquisition of Sound United, the former consumer audio business of Masimo Corporation. The deal transfers Sound United's portfolio of premium audio brands — including Bowers & Wilkins, Denon, Marantz, Polk Audio, HEOS, Classé, Definitive Technology and Boston Acoustics — to HARMAN, expanding its product offerings across home, personal and automotive audio; media reports value the transaction at approximately $350 million.
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September 22, 2025
- Buyer
- Vida Shoes International, Inc.
- Target
- Munro & Company, Inc.
- Industry
- Consumer Products
- Location
- Arkansas, United States
- Type
- Buyout
Vida Shoes International, Inc. has completed the acquisition of Munro & Company, Inc., a Hot Springs, Arkansas–based footwear brand known for comfort-driven women's styles. The deal strengthens Vida's position in the comfort footwear category and brings Munro's legacy brand and retail relationships into Vida's portfolio; Munro's co-founder/CEO leadership will transition into a sales role at Vida.
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September 20, 2025
- Buyer
- Brave Toys
- Target
- My Creative Box
- Industry
- Consumer Products
- Location
- Victoria, Australia
- Type
- Buyout
Brave Toys, the parent company behind Connetix, has completed a full acquisition of My Creative Box, an Australian maker of educational activity and subscription boxes for children. Brave Toys had previously acquired a 50% stake in June 2024 and the full purchase is intended to strengthen its educational toy portfolio and support My Creative Box's international growth.
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September 19, 2025
- Buyer
- Windsong Global
- Target
- KVD Beauty
- Seller
- Kendo (LVMH)
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Addon
Windsong Global has acquired KVD Beauty from Kendo (an LVMH-owned incubator) and will fold the brand into its multi-brand platform Belle Brands. Terms were not disclosed; Windsong plans a rebrand, SKU rationalization and to lean into eye and lip categories while leveraging KVD's retail distribution and social following to revive growth.
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September 18, 2025
- Buyer
- L Catterton
- Target
- Seki Furniture
- Industry
- Consumer Products
- Location
- Fukuoka Prefecture, Japan
- Type
- Growth capital
L Catterton has made a strategic growth investment in Seki Furniture, a leading Japanese furniture manufacturer and retailer, to support the company’s next phase of expansion. The transaction will leverage L Catterton’s consumer industry experience while Seki’s founding family and CEO Hideki Haruta continue to lead the business.
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September 16, 2025
- Buyer
- Creative Brands
- Target
- The Gift Wrap Company
- Industry
- Consumer Products
- Location
- Massachusetts, United States
- Type
- Buyout
Creative Brands, a subsidiary of CBC Group, has acquired The Gift Wrap Company, the oldest established gift wrap manufacturer in the United States (founded 1903). The acquisition broadens Creative Brands' product portfolio in seasonal and everyday giftware and will integrate The Gift Wrap Company's lines into Creative Brands' national distribution network while maintaining the brand's New England heritage.
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September 16, 2025
- Buyer
- HALO Dream Inc., Transom Capital Group
- Target
- Child Craft
- Industry
- Consumer Products
- Location
- United States
- Type
- Addon
HALO Dream Inc., a Transom Capital Group portfolio company, has acquired Child Craft, a legacy brand of wood nursery furniture and decor. The deal expands HALO's premium nursery product portfolio and brings Child Craft's cribs, beds and dressers into the HALO brand; financing was supported by Wingspire Capital and Blue Torch Capital.
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September 15, 2025
- Buyer
- Creative Brands, CBC Group
- Target
- C.R. Gibson
- Seller
- Gibson family
- Industry
- Consumer Products
- Location
- Tennessee, United States
- Type
- Buyout
Creative Brands, a Phoenix-based distribution, importing and manufacturing subsidiary of CBC Group, has acquired C.R. Gibson, a Nashville-based maker of memory books, stationery and gifting products. The acquisition adds C.R. Gibson’s four brands and broad retail presence (products sold at over 10,000 gift retailers across the U.S., Canada and the U.K.) to Creative Brands’ portfolio.
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September 12, 2025
- Buyer
- 3G Capital
- Target
- Skechers U.S.A., Inc.
- Seller
- Skechers stockholders (selling shareholders; including Supporting Stockholders such as Robert Greenberg and members of the Greenberg Family)
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Skechers U.S.A., Inc. agreed to be acquired by 3G Capital in a cash deal valued at $63.00 per share, with an option for some shareholders to receive a mixed consideration alternative. The transaction has been completed, and Skechers will no longer trade on the NYSE under ticker SKX.
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September 12, 2025
- Buyer
- Bansk Group
- Target
- BYOMA
- Industry
- Consumer Products
- Location
- New York, United States
- Type
- Buyout
Bansk Group has agreed to acquire a majority interest in BYOMA, a science-backed skincare brand focused on barrier-repair formulas. The partnership is intended to support BYOMA’s product innovation, broaden distribution, and expand consumer education while BYOMA’s founder and CEO Marc Elrick and the existing leadership team continue to run day-to-day operations.
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September 9, 2025
- Buyer
- BBQGuys
- Target
- Mont Alpi
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
BBQGuys, the Baton Rouge–based e-commerce retailer owned by Brand Velocity Group, has acquired Mont Alpi, a premium manufacturer of modular outdoor kitchen islands and grills. The acquisition expands BBQGuys' portfolio of owned brands (joining Blaze and PCM), strengthens its turnkey outdoor kitchen capabilities, and aims to accelerate product innovation and go-to-market reach while keeping Mont Alpi's leadership and operations in place.
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September 9, 2025
- Buyer
- Nutrabolt
- Target
- Bloom Nutrition
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Growth capital
Nutrabolt has made a new, significant investment in Bloom Nutrition, expanding a strategic partnership that began with a minority stake in January 2024. The investment strengthens Nutrabolt's consumer wellness portfolio and supports Bloom's continued product and distribution expansion while Bloom's founders remain in control of the brand.
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September 8, 2025
- Buyer
- ARCHIMED
- Target
- Groupe Laboratoire Rivadis
- Seller
- Christian Lainé (majority shareholder)
- Industry
- Consumer Products
- Location
- Nouvelle-Aquitaine, France
- Type
- Buyout
ARCHIMED, a healthcare-focused private equity firm, has acquired Groupe Laboratoire Rivadis, a French developer and manufacturer of dermo-cosmetics and hygiene products (brands include Rivadouce, Milton and Auriège). The seller, majority shareholder Christian Lainé, is reinvesting a meaningful portion of proceeds; ARCHIMED plans to support Rivadis' growth and strengthen its position in the consumer health / dermo-cosmetics market.
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September 4, 2025
- Buyer
- JustBrand Limited
- Target
- Venture Heat
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
JustBrand Limited, the Philadelphia-based owner of multiple heated and cooling apparel brands, has acquired Venture Heat, a pioneer in battery-heated gear. The deal strengthens JustBrand's R&D, product lineup, and retail distribution in heated apparel across consumer, tactical and industrial end markets.
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September 3, 2025
- Buyer
- Rawlings Sporting Goods
- Target
- Tanner Tees
- Industry
- Consumer Products
- Location
- Florida, United States
- Type
- Buyout
Rawlings Sporting Goods has acquired Tanner Tees, a Sarasota-based maker of premium batting tees founded by Joe Tanner. The acquisition expands Rawlings' product portfolio into diamond sports training equipment and brings Tanner Tees' industry-standard batting tees to Rawlings' global distribution channels.
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- Buyer
- Whele, LLC (Razor Group), Infinite Commerce
- Target
- Infinite Commerce
- Industry
- Consumer Products
- Location
- Washington, United States
- Type
- Buyout
Whele, LLC (Razor Group) and Infinite Commerce announced a merger to form a combined Razor-branded company headquartered in Berlin and Boston, creating a global consolidator of Amazon FBA and e-commerce marketplace brands. The combined business will integrate technology and operational capabilities, with Infinite CEO Steve Neufer serving as Executive Chairman and the merged company targeting improved profitability and further M&A-led growth.
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August 26, 2025
- Buyer
- NexPhase Capital
- Target
- Magic Science Corporation
- Industry
- Consumer Products
- Location
- New York, United States
- Type
- Growth capital
NexPhase Capital has made a strategic growth investment in Magic Science Corporation, the health-sciences company behind the Magic Molecule skincare brand and a U.S. manufacturer of hypochlorous acid (HOCl) products. The investment will be used to scale product development, retail distribution, and manufacturing capabilities as Magic Molecule expands its omnichannel retail presence.
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August 25, 2025
- Buyer
- Keurig Dr Pepper (KDP), Apollo (co-lead strategic investment and co-led Pod Manufacturing JV investment commitments), KKR (co-lead strategic investment and co-led Pod Manufacturing JV investment commitments)
- Target
- JDE Peet's
- Seller
- JDE Peet's shareholders (tendered under the all-cash tender offer)
- Industry
- Consumer Products
- Location
- Netherlands
- Type
- Buyout
Keurig Dr Pepper (KDP) entered into a definitive agreement to acquire JDE Peet's in an all-cash transaction valued at approximately €15.7 billion (about $18 billion) and then plans to separate the combined business into two independent, U.S.-listed companies. The future companies are planned as Global Coffee Co. (pure-play coffee) and Beverage Co. (North American refreshment beverages).
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