Consumer Products Acquisitions in California
California Consumer Products Deals
California-based consumer products deals here span multiple lifestyle and performance categories—from skincare and sun protection to premium audio and apparel.
Recent transactions include brand acquisitions and take-privates, where buyers like RoundTable Healthcare Partners, Sunderstorm, Gordon Brothers, Marquee Brands, Designworks Collective, and 3G Capital either add new consumer brands to a portfolio or reposition a brand’s distribution and product roadmap.
Across these California deals, a recurring theme is building growth through operating resources: scaling channel penetration, expanding product categories, and leveraging retail, licensing, manufacturing, and distribution infrastructure—sometimes while keeping the acquired brand operating as a distinct identity.
What Stands Out
- Portfolio building is common: buyers such as Marquee Brands (with Stance) and Designworks Collective (with Oré Originals) expand into adjacent lifestyle categories.
- Beauty and wellness show up repeatedly, including skincare and sun protection (Colorescience), beauty brand consolidation (KVD Beauty), and consumer wellness investments (Bloom Nutrition).
- Audio and connected lifestyle brands also feature, with HARMAN expanding its premium audio portfolio through the acquisition of Sound United.
- Distribution and licensing are central levers in several deals, such as Marquee’s global licensee setup for Stance and Gordon Brothers’ plan to expand licensing/product categories for Rachel Zoe.
- Private ownership and brand-led continuity appear in different forms, including 3G Capital taking Skechers private while keeping leadership in place, and some deals keeping the acquired brand running as a distinct brand.
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March 4, 2026
- Buyer
- Monterey Bay Herb Co.
- Target
- NP Nutra
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Monterey Bay Herb Co. (MBHC) announced it is acquiring NP Nutra, a supplier of specialty nutraceutical ingredients and botanical extracts. The deal expands MBHC’s nutraceutical capabilities with additional SKUs, sourcing expertise, and planned enhancements to processing, quality systems, and commercial footprint, while NP Nutra continues operating from its Carson, California facility.
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February 2, 2026
- Buyer
- RoundTable Healthcare Partners
- Target
- Colorescience, Inc.
- Seller
- 1315 Capital, Group of shareholders (led by 1315 Capital)
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
RoundTable Healthcare Partners has acquired Colorescience, a premium, science-driven skincare and sun protection brand, from a group of shareholders led by 1315 Capital. The transaction will support Colorescience's next phase of growth—accelerating channel penetration, expanding brand awareness, and broadening its product portfolio while leveraging RoundTable's operating resources.
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January 12, 2026
- Buyer
- Sunderstorm
- Target
- Lime
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Sunderstorm, the California-based maker of KANHA, has acquired Lime, a California pre‑roll brand founded in 2019 that is carried in hundreds of licensed dispensaries. Lime will continue to operate as a distinct brand while leveraging Sunderstorm's manufacturing, supply‑chain and operating infrastructure to scale distribution and expand into national markets.
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December 16, 2025
- Buyer
- Gordon Brothers
- Target
- Rachel Zoe, Inc.
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Gordon Brothers has made a majority investment in the intellectual property and related consumer business of the Rachel Zoe brand. Rachel Zoe remains a significant shareholder and will continue as Founder and Chief Creative Officer while Gordon Brothers will expand licensing, product categories, experiences and distribution to drive growth.
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November 19, 2025
- Buyer
- Marquee Brands
- Target
- Stance
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Marquee Brands has acquired Stance, the San Clemente-based lifestyle and performance sock brand. The deal brings Stance into Marquee's global portfolio (backed by Neuberger Berman) and pairs the brand with United Legwear & Apparel Co. (ULAC) as its global licensee for most territories to drive product, retail and e-commerce expansion.
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October 21, 2025
- Buyer
- Designworks Collective
- Target
- Oré Originals
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Designworks Collective, a Nashville-based lifestyle design house, has acquired Oré Originals, the Long Beach, California company behind the Sugarbooger children's line and Speckle & Spot pet collection. The acquisition expands Designworks Collective's portfolio into children's and pet lifestyle categories and will leverage the buyer's retail and showroom channels to grow product distribution and international reach.
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September 23, 2025
- Buyer
- HARMAN International, Samsung Electronics Co., Ltd.
- Target
- Sound United
- Seller
- Masimo Corporation
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Divestiture
HARMAN International, a subsidiary of Samsung Electronics, has completed the acquisition of Sound United, the former consumer audio business of Masimo Corporation. The deal transfers Sound United's portfolio of premium audio brands — including Bowers & Wilkins, Denon, Marantz, Polk Audio, HEOS, Classé, Definitive Technology and Boston Acoustics — to HARMAN, expanding its product offerings across home, personal and automotive audio; media reports value the transaction at approximately $350 million.
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September 19, 2025
- Buyer
- Windsong Global
- Target
- KVD Beauty
- Seller
- Kendo (LVMH)
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Addon
Windsong Global has acquired KVD Beauty from Kendo (an LVMH-owned incubator) and will fold the brand into its multi-brand platform Belle Brands. Terms were not disclosed; Windsong plans a rebrand, SKU rationalization and to lean into eye and lip categories while leveraging KVD's retail distribution and social following to revive growth.
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September 12, 2025
- Buyer
- 3G Capital
- Target
- Skechers U.S.A., Inc.
- Seller
- Skechers stockholders (selling shareholders; including Supporting Stockholders such as Robert Greenberg and members of the Greenberg Family)
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Skechers U.S.A., Inc. agreed to be acquired by 3G Capital in a cash deal valued at $63.00 per share, with an option for some shareholders to receive a mixed consideration alternative. The transaction has been completed, and Skechers will no longer trade on the NYSE under ticker SKX.
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September 9, 2025
- Buyer
- Nutrabolt
- Target
- Bloom Nutrition
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Growth capital
Nutrabolt has made a new, significant investment in Bloom Nutrition, expanding a strategic partnership that began with a minority stake in January 2024. The investment strengthens Nutrabolt's consumer wellness portfolio and supports Bloom's continued product and distribution expansion while Bloom's founders remain in control of the brand.
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September 9, 2025
- Buyer
- BBQGuys
- Target
- Mont Alpi
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
BBQGuys, the Baton Rouge–based e-commerce retailer owned by Brand Velocity Group, has acquired Mont Alpi, a premium manufacturer of modular outdoor kitchen islands and grills. The acquisition expands BBQGuys' portfolio of owned brands (joining Blaze and PCM), strengthens its turnkey outdoor kitchen capabilities, and aims to accelerate product innovation and go-to-market reach while keeping Mont Alpi's leadership and operations in place.
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September 4, 2025
- Buyer
- JustBrand Limited
- Target
- Venture Heat
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
JustBrand Limited, the Philadelphia-based owner of multiple heated and cooling apparel brands, has acquired Venture Heat, a pioneer in battery-heated gear. The deal strengthens JustBrand's R&D, product lineup, and retail distribution in heated apparel across consumer, tactical and industrial end markets.
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August 6, 2025
- Buyer
- Freeman Spogli
- Target
- Philz Coffee
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Philz Coffee, the specialty coffee brand, has reached a definitive agreement to be acquired by Freeman Spogli, a strategic growth investor focused on the consumer and multi-unit industries. The deal is expected to close on August 6, 2025, with Mahesh Sadarangani continuing as CEO and the existing leadership team staying in place.
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August 1, 2025
- Buyer
- TeedUp DF, LLC, Dan Costa
- Target
- Linksoul
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Linksoul, the California-based golf lifestyle apparel brand, was acquired by serial entrepreneur Dan Costa through his newly formed entity TeedUp DF, LLC. Costa will invest in infrastructure and leverage his operational ecosystem to accelerate Linksoul's growth while promoting internal leadership (Jeff Ellis promoted to VP of Sales).
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July 29, 2025
- Buyer
- Better Being Co.
- Target
- Honey Gardens
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Addon
Better Being Co is merging the Honey Gardens brand with its ZAND Immunity portfolio to create a unified apitherapy and immunity-focused product line called Honey Gardens by ZAND Bee Therapy. The move consolidates Honey Gardens' bee-based supplements (propolis, royal jelly, syrups) under ZAND’s whole-body wellness platform to expand product offerings and support growth.
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- Buyer
- Affiliates of CriticalPoint
- Target
- Pura Vida Bracelets
- Seller
- Vera Bradley, Inc.
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Affiliates of CriticalPoint have acquired consumer wearables brand Pura Vida Bracelets from Vera Bradley, Inc. CriticalPoint will install Ryan Heuser (co‑founder and former president of Paul Frank) as Pura Vida's CEO and intends to apply its operational expertise to accelerate the digitally native brand's growth.
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- Buyer
- ANTA Sports
- Target
- Jack Wolfskin
- Seller
- Topgolf Callaway Brands Corp.
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Divestiture
Topgolf Callaway Brands has completed the sale of its Jack Wolfskin business to ANTA Sports for $290 million, subject to customary closing adjustments. The transaction closed effective May 31, 2025, and Topgolf Callaway Brands said proceeds enhance financial flexibility ahead of its planned separation of Topgolf.
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May 30, 2025
- Buyer
- e.l.f. Beauty (e.l.f. Beauty, Inc.)
- Target
- rhode
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
e.l.f. Beauty (e.l.f. Beauty, Inc.) signed a definitive agreement to acquire rhode, the multi-category lifestyle beauty brand founded by Hailey Bieber, in a $1 billion deal. The transaction includes $800 million at closing (cash and stock) plus up to $200 million in potential earnout consideration, and is expected to close in the second quarter of fiscal 2026.
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March 11, 2025
- Buyer
- KNS International, Centre Partners
- Target
- Birdies
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Addon
KNS International, a Centre Partners‑backed e-commerce footwear platform, has acquired Birdies, a direct-to-consumer women's footwear brand founded by Bianca Gates and Marisa Sharkey. The deal brings Birdies into KNS's portfolio (which includes Journee, Taft and Vance) with Gates joining KNS as Brand President to help scale the brand's DTC and wholesale distribution.
-
February 25, 2025
- Buyer
- 10Beauty
- Target
- Clockwork
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
10Beauty, a Burlington, Massachusetts-based robotics company, has acquired Clockwork, the San Francisco startup behind an AI-powered, fully autonomous nail-painting robot. The acquisition brings Clockwork's IP, computer vision, and customer insights into 10Beauty's tech stack to accelerate the launch of 10Beauty's full automated manicure system.
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February 12, 2025
- Buyer
- Sky Marketing Corporation
- Target
- Prima
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Austin-based Sky Marketing Corporation has acquired Prima, the CBD-focused skincare, body care and supplements brand, for an undisclosed amount. The deal brings Prima back from a 2023 pause and adds high-quality CBD skincare and body care to Sky Marketing’s hemp-focused house of brands; Prima co-founder Jessica Assaf will remain involved as an advisor.
-
- Buyer
- Peterson Partners
- Target
- Gloss Ventures
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Growth capital
Salt Lake City-based Peterson Partners has provided $15 million of growth capital to Gloss Ventures, the Los Angeles-based brand incubator and parent of viral beauty brand Sacheu Beauty. The funding will be used to expand product categories, build the team, scale direct-to-consumer operations and accelerate international and retail distribution.
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December 23, 2024
- Buyer
- USANA Health Sciences, Inc.
- Target
- Hiya Health Products, LLC
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
USANA Health Sciences acquired a 78.8% controlling stake in Hiya Health Products, LLC for approximately $205 million in cash, closing December 23, 2024. The acquisition expands USANA's direct-to-consumer presence in the children's health and wellness market and is expected to be accretive to USANA's 2025 adjusted EBITDA.
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December 16, 2024
- Buyer
- Salt Creek Capital
- Target
- Eight One Int'l d/b/a Carrie Amber Intimates
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Salt Creek Capital has acquired Eight One Int'l d/b/a Carrie Amber Intimates, a designer, manufacturer and wholesaler of women’s intimate apparel headquartered in El Monte, California. The private equity firm will partner with CEO Vinh Luong and existing management to accelerate growth initiatives and expand the company’s market presence in the off-price and broader women's intimates channel; Caryn Lerner and Greg Shugar have joined the board as operating advisors.
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December 1, 2024
- Buyer
- Highlander Partners, L.P.
- Target
- The Ergo Baby Carrier, Inc. (Ergobaby)
- Seller
- Compass Diversified (NYSE: CODI)
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Highlander Partners, a Dallas-based private investment firm, has acquired The Ergo Baby Carrier, Inc. (Ergobaby) from Compass Diversified (NYSE: CODI). Ergobaby, a Los Angeles–based global leader in premium baby carriers with roughly 170 employees and distribution in over 75 countries, will be positioned for growth under Highlander's buy-and-build strategy; terms were not disclosed.
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October 21, 2024
- Buyer
- CurrentBody
- Target
- Tria Beauty
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
CurrentBody has completed the acquisition of Tria Beauty, the pioneer in at‑home laser hair removal and skin rejuvenation devices. The purchase brings Tria into CurrentBody's Beauty Tech portfolio alongside CurrentBody Skin and ZIIP, expanding CurrentBody's capabilities in clinical-grade at‑home beauty technology.
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September 18, 2024
- Buyer
- Blo Blow Dry Bar
- Target
- LashBar
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Addon
Blo Blow Dry Bar, North America’s leading blow dry bar franchise, has acquired California-based lash extension franchise LashBar. LashBar’s founders will merge the brand into Blo’s LashKind platform, expanding Blo’s franchise portfolio, product distribution and unit growth opportunities.
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September 5, 2024
- Buyer
- BRANDED
- Target
- Heyday
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
BRANDED has acquired Heyday and combined the businesses to form Essor, a digitally-native consumer products (CPG) platform that will house a portfolio of challenger health & wellness and lifestyle brands. Essor will operate brands across DTC and major retailers, has approximately $400 million in annual revenue across the consolidated portfolio, secured new equity and a credit facility, and will be led by BRANDED and Heyday leadership.
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August 22, 2024
- Buyer
- Kaulig Capital, Kaulig Companies
- Target
- Wolf & Shepherd
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Growth capital
Kaulig Capital, the private investment arm of Kaulig Companies, has made an investment in Wolf & Shepherd, a direct-to-consumer premium footwear brand founded by Justin and Hope Schneider. The capital will support the brand’s continued retail and e‑commerce growth as Wolf & Shepherd expands its presence in stores and its flagship retail footprint.
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August 15, 2024
- Buyer
- Lolë Brands
- Target
- Sanuk
- Seller
- Deckers Brands
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Divestiture
Lolë Brands, a Montreal-based apparel company, has acquired outdoor lifestyle footwear brand Sanuk from Deckers Brands. Under the new ownership Sanuk will receive renewed investment, relocate operations with a new Los Angeles office, and be led by newly appointed VP, General Manager Katie Pruitt to prioritize direct-to-consumer and wholesale growth.
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- Buyer
- TSG Consumer Partners
- Target
- Summer Fridays
- Seller
- Prelude Growth Partners
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Growth capital
TSG Consumer Partners has made a strategic growth investment in Summer Fridays, the Los Angeles-based clean skincare and hybrid makeup brand. Co-founders Marianna Hewitt and Lauren Ireland retain a significant stake while Prelude Growth Partners exits its investment; the capital will support product development, brand-building, and global expansion.
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July 10, 2024
- Buyer
- West Lane Capital Partners LLC
- Target
- Beauty Bakerie
- Seller
- Cashmere Nicole (founder)
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Addon
Los Angeles-based private equity firm West Lane Capital Partners has acquired Beauty Bakerie, the cosmetics brand founded by Cashmere Nicole. The deal adds Beauty Bakerie to West Lane’s beauty and wellness platform to support product innovation, distribution expansion and continued brand growth; terms were not disclosed.
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June 24, 2024
- Buyer
- L Catterton, Naomi Watts
- Target
- Stripes Beauty
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
L Catterton, a consumer-focused investment firm, has partnered with actress and founder Naomi Watts to acquire Stripes Beauty, a DTC women's beauty and menopause wellness brand launched in 2022. The partnership will provide capital and operational support to accelerate product innovation, scale marketing and team growth, and expand domestically and into international channels such as QVC and Canada.
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- Buyer
- 2.0 Ventures
- Target
- Feat Clothing, Inc.
- Seller
- Taylor Offer (through his holding company)
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Salt Lake City-based private equity firm 2.0 Ventures has acquired a majority stake in DTC athleisure brand Feat Clothing, Inc.; financial terms were not disclosed. Feat co-founder and CEO Taylor Offer will step down from day-to-day duties and join the company's board while the brand's seven-person team, product assortment and distribution channels remain in place.
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April 9, 2024
- Buyer
- ARCHIMED
- Target
- Cellese
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Global healthcare private equity firm ARCHIMED has acquired a majority stake in Cellese, the Irvine, California–based developer of growth factor- and exosome-based dermo-cosmetic products sold under the AnteAGE brand. ARCHIMED will support Cellese's commercialization and international expansion while founder Ian Sanderson and his family roll a meaningful portion of proceeds into a minority stake.
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April 7, 2024
- Buyer
- LVMH
- Target
- Chrome Hearts
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
LVMH has acquired Chrome Hearts, the U.S.-based luxury lifestyle and apparel brand known for its edgy, street-inspired designs. The deal expands LVMH’s portfolio into a younger, streetwear-oriented luxury segment while leveraging Chrome Hearts’ U.S. manufacturing and retail footprint.
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- Buyer
- Turtle Beach Corporation
- Target
- Performance Designed Products (PDP)
- Seller
- Diversis Capital
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Turtle Beach Corporation has acquired Performance Designed Products (PDP) from private equity owner Diversis Capital. The purchase expands Turtle Beach's product portfolio into PDP's controller and peripherals business, strengthening its position in the console controller market and broadening its retail offerings.
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February 25, 2024
- Buyer
- Society Brands
- Target
- Clarifion, Cleanomic
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Addon
Society Brands, a tech-enabled consumer products platform, acquired two Orange County, California direct-to-consumer brands — Clarifion (air ionizers/purifiers) and Cleanomic (sustainable household products). The deals expand Society Brands' portfolio to 11 brands (surpassing $100M in annual topline) and add more than 30 team members, aligning with its Shopify-focused DTC strategy and Cleanomic's subscription offerings.
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February 13, 2024
- Buyer
- HEPCO Capital Management, LLC, Daniel Levine
- Target
- Original Watermen, Inc.
- Seller
- Jen Miller, Ken Miller
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
HEPCO Capital Management, a family investment firm founded by Jonathan and Edward Cohen, has acquired a majority stake in Original Watermen, a leading supplier of lifeguard uniforms. Daniel Levine, a seasoned surf/outdoor/apparel executive, is joining the business as an investor and CEO while founders Jen and Ken Miller remain shareholders and advisors; HEPCO and Levine plan to grow the core B2B uniform business and expand the brand into consumer lifestyle channels.
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February 8, 2024
- Buyer
- BRITA SE
- Target
- LARQ, Inc.
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Germany-based BRITA SE has acquired LARQ, Inc., the San Francisco–area consumer brand known for self‑cleaning UV-C water bottles and reusable drinkware. The acquisition is intended to accelerate BRITA's North American consumer and e-commerce growth while preserving LARQ's independent brand and leadership team.
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January 3, 2024
- Buyer
- Unilever
- Target
- K18
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Unilever has agreed to acquire premium biotechnology haircare brand K18, with the deal expected to close in the current quarter (targeted Q1 2024). K18 — known for its proprietary K18Peptide and sold through salons, retail and e-commerce — will join Unilever’s Prestige unit as part of the company’s strategy to grow its premium beauty portfolio and add differentiated biotech haircare capabilities.
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December 19, 2023
- Buyer
- Hildred Capital Management
- Target
- Hello Bello
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Addon
Hildred Capital Management has agreed to acquire Hello Bello, a premium yet affordable baby and family care brand, through a Chapter 11 sale process. Hildred will transition Hello Bello into its portfolio under Hyland's Naturals to build a larger pediatric consumer health platform and accelerate manufacturing, distribution, and growth.
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December 7, 2023
- Buyer
- WITHit
- Target
- Mighty Bright
- Seller
- Roger Edgar (retiring CEO)
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
WITHit, a U.S. wearable tech and reading accessory maker, has acquired Mighty Bright, a Santa Barbara–based maker of portable LED reading lights and related accessories. The deal expands WITHit's reading accessory product lineup and preserves Mighty Bright's brand as founder/CEO Roger Edgar retires.
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December 1, 2023
- Buyer
- Thélios (LVMH eyewear unit), LVMH Moët Hennessy Louis Vuitton
- Target
- Barton Perreira
- Seller
- Barton Perreira
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Thélios, the eyewear division of LVMH, has acquired Barton Perreira, a luxury eyewear brand based in Irvine, California. The acquisition expands Thélios’ luxury eyewear portfolio and will support Barton Perreira's geographic expansion into Europe and Asia while the brand's founders remain in leadership roles.
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November 27, 2023
- Buyer
- Norwest Equity Partners
- Target
- United Sports Brands
- Seller
- Bregal Partners
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Norwest Equity Partners (NEP) has acquired United Sports Brands (USB), a portfolio of sporting goods and active lifestyle brands including Shock Doctor, McDavid, Cutters, Nathan, PEARL iZUMi, and Glukos. The transaction closed on November 20, 2023; financial terms were not disclosed. NEP said it will invest capital and resources to strengthen USB’s core business and expand its international presence; USB was previously owned by Bregal Partners.
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November 9, 2023
- Buyer
- General Mills, Inc., Gold Medal Ventures (General Mills growth equity fund)
- Target
- Fera Pets, Inc.
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
General Mills, through its growth equity arm Gold Medal Ventures, has acquired Fera Pets, a veterinarian-founded pet supplement brand. The deal is the first acquisition by General Mills' new growth equity fund and expands the company's pet portfolio into the pet supplement category.
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- Buyer
- Vivify Specialty Ingredients, Gryphon Investors (Gryphon Heritage Fund)
- Target
- Access Ingredients
- Seller
- Trudi Leung
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Addon
Vivify Specialty Ingredients, a portfolio company backed by Gryphon Investors' Heritage Fund, acquired Access Ingredients, a distributor of specialty surfactants and active ingredients for the personal care industry. Access owner Trudi Leung will remain as Managing Director and roll over a meaningful stake; the deal expands Vivify's personal care and cosmetics offerings, adds a West Coast distribution facility, and represents an add-on to Vivify's Sandream Specialties division. Financial terms were not disclosed.
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- Buyer
- FitLife Brands, Inc.
- Target
- MusclePharm Corporation
- Seller
- MusclePharm Corporation
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
FitLife Brands, Inc. (Nasdaq: FTLF) closed on October 10, 2023 the acquisition of substantially all of the assets of MusclePharm Corporation via a Section 363 bankruptcy asset purchase for approximately $18.5 million in cash. The purchase — financed with a $10.0 million term loan from First Citizens Bank and FitLife’s cash — transferred MusclePharm’s brands and assets to FitLife while FitLife assumed none of MusclePharm’s liabilities except de minimis cure costs.
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August 29, 2023
- Buyer
- e.l.f. Beauty
- Target
- Naturium
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
e.l.f. Beauty has signed a definitive agreement to acquire Naturium, a fast-growing high-performance skin care brand, for approximately $355 million in a combination of cash and stock. The transaction is expected to close around September 30, 2023, subject to customary closing conditions.
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August 28, 2023
- Buyer
- Veritas Farms, Inc.
- Target
- ASYSTEM, ASYSTEM Labs
- Seller
- Oli Walsh, Henry Simonds
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Veritas Farms, Inc. (OTCQB: VFRM) has completed the acquisition of ASYSTEM, a Los Angeles–based science-forward supplements brand, and its product development arm ASYSTEM Labs. The deal is part of Veritas' roll-up growth strategy to expand beyond CBD into the broader wellness market, leveraging ASYSTEM's DTC, retail partnerships, and product-development capabilities to accelerate revenue and portfolio expansion.
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Frequently Asked Questions
Which kinds of consumer products are most represented in these California acquisitions?
The deals here cover a mix of skincare and sun protection, beauty and wellness, lifestyle and performance apparel, premium audio brands, and outdoor/premium consumer goods—depending on the specific transaction.
Do these acquisitions usually keep the acquired brand as a standalone business?
Often, yes. For example, Lime is expected to continue operating as a distinct brand after Sunderstorm’s acquisition, and Rachel Zoe remains led by Founder and Chief Creative Officer Rachel Zoe after Gordon Brothers’ majority investment.
What growth strategies show up across these transactions?
Common strategies include accelerating channel penetration, expanding brand awareness, broadening product portfolios, and using buyer resources such as manufacturing, supply chain, retail/showroom channels, licensing, and distribution.
Are there any examples of take-privates or majority ownership changes?
Yes. 3G Capital completed its acquisition of Skechers U.S.A., Inc., taking the company private and resulting in Skechers’ delisting from the NYSE. Gordon Brothers also made a majority investment in the intellectual property and related consumer business of the Rachel Zoe brand.