Unity Completes Merger with ironSource
November 7, 2022
Unity and ironSource merged via an all-stock definitive agreement under which ironSource merged into a wholly owned subsidiary of Unity. The transaction creates an end-to-end platform for mobile app creators to create, run, monetize, and grow live games and real-time 3D content.
- Buyers
- Unity
- Targets
- ironSource
- Industry
- Software
- Location
- Israel
- Transaction Type
- Buyout
Explore More
Related Acquisitions
-
ironSource Acquires Luna Labs
February 23, 2021
Cloud & SaaS
ironSource has acquired creative management platform Luna Labs to integrate Luna’s ad-creation and optimization technology into its growth platform for app and game developers. The Luna Labs team will remain in their offices and continue developing the platform under ironSource to enhance ad creative production, testing and performance optimization for ironSource’s developer clients.
-
ironSource Acquires Tapjoy for Approximately $400 Million
October 14, 2021
Marketing & Advertising
ironSource has entered into an agreement to acquire Tapjoy, a San Francisco-based mobile advertising and app monetization company, for an aggregate purchase price of approximately $400 million. The acquisition is intended to expand ironSource's monetization capabilities, increase its SDK footprint across apps and games, and give developers greater access to diversified advertiser demand via Tapjoy's marketplace.
-
ironSource to Acquire Bidalgo to Build a Full-Stack Marketing Solution for App Developers
October 25, 2021
Marketing & Advertising
ironSource entered into an agreement to acquire marketing software company Bidalgo, expanding its platform offering for app developers with a cross-channel marketing intelligence and optimization solution. The combined offering complements ironSource’s existing creative management solution, Luna Labs, to provide an end-to-end marketing stack for paid acquisition and spend management.
-
Thoma Bravo Advantage Business Combination Brings ironSource Public
June 29, 2021
Software
ironSource completed a business combination with Thoma Bravo Advantage, a publicly traded SPAC, and commenced trading on the NYSE under the ticker IS on June 29, 2021. The transaction included $2.15 billion in cash proceeds (including an oversubscribed $1.3 billion PIPE), with ironSource receiving approximately $660 million of cash to fuel growth and continue expanding its app-economy platform.
-
ironSource Acquires SOOMLA to Add Ad-Quality Insights
January 11, 2021
Data & Analytics
ironSource, the Tel Aviv-based app business platform, acquired ad quality measurement firm SOOMLA to integrate ad-quality and ad-insight technology into its monetization and mediation suite. The acquisition will give app and game developers deeper visibility into ads running inside their apps to help improve user experience and monetization.
-
OutSystems Acquires Ionic
November 7, 2022
Software
OutSystems has acquired Ionic to combine Ionic’s widely used open-source mobile and web development tools with OutSystems’ high-performance low-code platform. The deal is intended to expand OutSystems’ developer-focused capabilities and deliver more options for enterprise teams building mobile and desktop applications.
Track M&A activity that matters to you
Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.