ironSource Acquires SOOMLA to Add Ad-Quality Insights

ironSource Acquires Luna Labs

February 23, 2021

Cloud & SaaS

ironSource has acquired creative management platform Luna Labs to integrate Luna’s ad-creation and optimization technology into its growth platform for app and game developers. The Luna Labs team will remain in their offices and continue developing the platform under ironSource to enhance ad creative production, testing and performance optimization for ironSource’s developer clients.

ironSource to Acquire Bidalgo to Build a Full-Stack Marketing Solution for App Developers

October 25, 2021

Marketing & Advertising

ironSource entered into an agreement to acquire marketing software company Bidalgo, expanding its platform offering for app developers with a cross-channel marketing intelligence and optimization solution. The combined offering complements ironSource’s existing creative management solution, Luna Labs, to provide an end-to-end marketing stack for paid acquisition and spend management.

ironSource Acquires Tapjoy for Approximately $400 Million

October 14, 2021

Marketing & Advertising

ironSource has entered into an agreement to acquire Tapjoy, a San Francisco-based mobile advertising and app monetization company, for an aggregate purchase price of approximately $400 million. The acquisition is intended to expand ironSource's monetization capabilities, increase its SDK footprint across apps and games, and give developers greater access to diversified advertiser demand via Tapjoy's marketplace.

Unity Completes Merger with ironSource

November 7, 2022

Software

Unity and ironSource merged via an all-stock definitive agreement under which ironSource merged into a wholly owned subsidiary of Unity. The transaction creates an end-to-end platform for mobile app creators to create, run, monetize, and grow live games and real-time 3D content.

AppsFlyer Acquires oolo

December 5, 2023

AI & Machine Learning

AppsFlyer has acquired oolo, an AI-powered user acquisition and monetization decision-making platform, and will operate it as "oolo by AppsFlyer." The acquisition expands AppsFlyer's AI-driven analytics and monitoring capabilities and will integrate oolo into AppsFlyer's Privacy Cloud Marketplace to provide real-time, privacy-preserving insights for marketing, growth and monetization teams.

Thoma Bravo Advantage Business Combination Brings ironSource Public

June 29, 2021

Software

ironSource completed a business combination with Thoma Bravo Advantage, a publicly traded SPAC, and commenced trading on the NYSE under the ticker IS on June 29, 2021. The transaction included $2.15 billion in cash proceeds (including an oversubscribed $1.3 billion PIPE), with ironSource receiving approximately $660 million of cash to fuel growth and continue expanding its app-economy platform.