ironSource Acquires Luna Labs

ironSource to Acquire Bidalgo to Build a Full-Stack Marketing Solution for App Developers

October 25, 2021

Marketing & Advertising

ironSource entered into an agreement to acquire marketing software company Bidalgo, expanding its platform offering for app developers with a cross-channel marketing intelligence and optimization solution. The combined offering complements ironSource’s existing creative management solution, Luna Labs, to provide an end-to-end marketing stack for paid acquisition and spend management.

ironSource Acquires SOOMLA to Add Ad-Quality Insights

January 11, 2021

Data & Analytics

ironSource, the Tel Aviv-based app business platform, acquired ad quality measurement firm SOOMLA to integrate ad-quality and ad-insight technology into its monetization and mediation suite. The acquisition will give app and game developers deeper visibility into ads running inside their apps to help improve user experience and monetization.

Unity Completes Merger with ironSource

November 7, 2022

Software

Unity and ironSource merged via an all-stock definitive agreement under which ironSource merged into a wholly owned subsidiary of Unity. The transaction creates an end-to-end platform for mobile app creators to create, run, monetize, and grow live games and real-time 3D content.

The Best Answer, Inc. Acquires Lluna, Inc.

October 2, 2024

Cloud & SaaS

The Best Answer, Inc. has acquired Lluna, Inc., a Philadelphia-based people-operations platform that aligns individual and company values to build equitable workplace cultures. The acquisition extends The Best Answer's AI-powered SaaS capabilities for employee engagement, team alignment, and performance management for SMB customers.

ironSource Acquires Tapjoy for Approximately $400 Million

October 14, 2021

Marketing & Advertising

ironSource has entered into an agreement to acquire Tapjoy, a San Francisco-based mobile advertising and app monetization company, for an aggregate purchase price of approximately $400 million. The acquisition is intended to expand ironSource's monetization capabilities, increase its SDK footprint across apps and games, and give developers greater access to diversified advertiser demand via Tapjoy's marketplace.

MoonPay Acquires Iron to Expand Stablecoin Treasury and Payments Infrastructure

March 13, 2025

Payments & Fintech

MoonPay has acquired Iron, an API-first stablecoin infrastructure platform, to expand its enterprise-grade treasury management and instant cross-border payment capabilities. The deal brings Iron’s stablecoin rails and API technology into MoonPay’s payments platform, enabling enterprises, fintechs, and merchants to manage multi-currency treasuries and execute near-instant settlements.