Consumer Products Buyout Acquisitions in 2019

  • Buyer
    B&B Systems, Inc.
    Target
    The Quit Company, LLC
    Seller
    Matt Bucklin
    Location
    United States
    Type
    Buyout

    B&B Systems, Inc. has acquired The Quit Company, LLC from founder and CEO Matt Bucklin for an undisclosed sum. The deal adds The Quit Company's consumer health products (including Quit Tea) and related intellectual property, distribution channels and digital assets to B&B Systems' portfolio to expand its proprietary consumer health product line and leverage existing distribution synergies.

  • Buyer
    Carlson Private Capital Partners, Yukon Partners
    Target
    Lakeshirts / Blue 84
    Seller
    Founder and existing shareholders
    Type
    Buyout

    Carlson Private Capital Partners made a significant investment to take a long-term position in founder-owned Lakeshirts / Blue 84, a designer, manufacturer and distributor of customized apparel headquartered in Detroit Lakes, Minnesota. Yukon Partners provided mezzanine financing in support of the transaction to back Carlson's platform investment and the company's next phase of growth.

  • Buyer
    Better Choice Company, Inc.
    Target
    Halo, Purely for Pets
    Type
    Buyout

    Better Choice Company, Inc. (BTTR) has completed its acquisition of Halo, Purely for Pets, adding the 30-year premium holistic pet food brand to its animal health and wellness portfolio. The Company also closed $28 million of senior secured financing as part of the transaction; total consideration for Halo was approximately $46.9 million (cash, junior notes and equity), and Halo’s CEO Werner von Pein and CSO Rob Sauermann will remain to run the business.

  • Buyer
    Beauty Industry Group (BIG)
    Target
    Beauty Works
    Location
    Cheshire, United Kingdom
    Type
    Buyout

    Beauty Industry Group (BIG), a Salt Lake City-based leader in professionally installed hair extensions and beauty products, has acquired Beauty Works, a UK luxury hair extension brand headquartered in Cheshire. The acquisition gives BIG a strong market position in the United Kingdom and Europe; financial terms were not disclosed and Beauty Works' leadership will remain in place.

  • Buyer
    Made in Italy Fund (managed by Quadrivio  Pambianco), Quadrivio Group, Pambianco
    Target
    Rougj
    Location
    Friuli-Venezia Giulia, Italy
    Type
    Buyout

    Made in Italy Fund, managed by Quadrivio Group and Pambianco, has signed an agreement to acquire a majority stake (reported ~60%) in Rougj, an Italian dermocosmetics company founded in Trieste. The investment aims to create a consolidated group of Italian excellence in the beauty sector and support Rougj’s growth in the pharmacy channel and international markets.

  • Buyer
    Goods iQ
    Target
    It's Academic, Inc.
    Type
    Buyout

    Goods iQ has acquired It's Academic, Inc., adding more than 130 products and multiple consumer brands to its office and academic products division. The deal expands Goods iQ's product portfolio and leverages its manufacturing, sales and distribution capabilities to strengthen presence in mass retail and back-to-school markets.

  • Buyer
    Cannabinoid Biosciences, Inc., Kid Castle
    Target
    CannabidiolHemp
    Location
    United States
    Type
    Buyout

    Cannabinoid Biosciences, Inc., a California-based biopharmaceutical subsidiary of Kid Castle, has acquired CannabidiolHemp (CannabidiolHemp.net), a CBD quality aggregator and validator. The purchase is the first of multiple planned acquisitions intended to build a vertically integrated CBD distribution and supply-chain business across the United States and Canada.

  • Buyer
    12 ReTech Corporation
    Target
    Social Decay, LLC dba Social Sunday
    Seller
    Samantha Sisca, Social Decay, LLC
    Type
    Buyout

    12 ReTech Corporation (OTC: RETC) acquired Social Decay, LLC dba Social Sunday via an equity exchange in which founder Samantha Sisca exchanged 100% of her equity for Series D-6 preferred shares. Social Sunday is a U.S.-made women's apparel brand (founded 2014) with wholesale distribution into ~500 retailers and growing e-commerce sales; 12 ReTech said it will consolidate the brand into its apparel operations and integrate sales channels and retail technology to drive revenue growth and cost savings. The acquisition will be reflected in 12 ReTech's consolidated financials beginning with its FY2019 Form 10-K.

  • Buyer
    Advent International
    Target
    Olaplex
    Type
    Buyout

    Advent International has agreed to acquire Olaplex, the prestige hair‑care brand known for its patented bond‑building technology. Advent plans to accelerate Olaplex's growth through investment in product innovation and increased global brand awareness; financial terms were not disclosed.

  • Buyer
    Regent
    Target
    Escada
    Seller
    Mittal Family
    Location
    Bavaria, Germany
    Type
    Buyout

    Global private equity firm Regent has acquired luxury womenswear brand Escada from the Mittal Family. Headquartered in Munich, Germany, Escada will be positioned to benefit from Regent’s operational expertise to modernize and grow the brand internationally.

  • Buyer
    STADA Arzneimittel AG
    Target
    Walmark a.s.
    Seller
    MidEuropa Partners
    Location
    Czech Republic
    Type
    Buyout

    STADA Arzneimittel AG has agreed to acquire Walmark a.s., a leading consumer healthcare company in Central Europe, from private equity firm MidEuropa Partners. The deal (consideration undisclosed) expands STADA's branded consumer health portfolio and strengthens its presence across Central and Eastern Europe; the transaction was expected to close in Q1 2020 subject to antitrust clearance.

  • Buyer
    Youngevity International, Inc.
    Target
    BeneYOU, LLC
    Type
    Buyout

    Youngevity International, Inc. completed the acquisition of the assets of BeneYOU, LLC effective November 1, 2019. The deal brings BeneYOU’s brands — including Jamberry, Avisae and M.Global — and access to their distributor/customer database (reported as over 3 million) into Youngevity’s multi-channel lifestyle platform to enable cross‑marketing and expand its direct‑selling footprint.

  • Buyer
    Beauty Industry Group (BIG)
    Target
    Hairtalk GmbH
    Location
    Bavaria, Germany
    Type
    Buyout

    Beauty Industry Group (BIG), a Salt Lake City–based hair extensions and beauty products company, has acquired Hairtalk GmbH, a leading hair extensions, wigs and toupee brand headquartered in Erlangen, Germany. The deal keeps Hairtalk’s headquarters and leadership in Erlangen and is intended to unify the Hairtalk brand across Europe and North America to support BIG’s expansion into Europe.

  • Buyer
    Exactus, Inc.
    Target
    LeVor Collection
    Type
    Buyout

    Exactus, Inc. has acquired LeVor Collection, a South Florida-based luxury cosmetics brand focused on CBD-infused skincare and beauty products. The acquisition expands Exactus's brand portfolio and provides a direct distribution channel into the cosmetics/personal-care market through an all-virtual, e-commerce-ready brand produced in cGMP facilities.

  • Buyer
    Topspin Partners, Graycliff Partners
    Target
    Japonesque
    Seller
    San Francisco Equity Partners
    Type
    Buyout

    Topspin Partners has acquired Japonesque, a developer and marketer of beauty implements and makeup brushes, from San Francisco Equity Partners. Graycliff Partners provided a unitranche loan and equity co-investment to support the transaction and PNC Bank provided a revolving credit facility; Japonesque's existing management will remain in place.

  • Buyer
    Wind Point Partners
    Target
    U.S. Nonwovens, Inc.
    Seller
    Mehdizadeh family (USN co-founders)
    Type
    Buyout

    Chicago-based private equity firm Wind Point Partners has acquired a controlling interest in U.S. Nonwovens, Inc., a Brentwood, New York-based manufacturer of personal care, OTC, cosmetic, laundry and household cleaning products. The Mehdizadeh family (company co-founders) retain significant equity and will remain involved while Wind Point will back organic growth and pursue add-on acquisitions to expand USN's product and manufacturing capabilities.

  • Buyer
    Neutra Corp.
    Target
    VIVIS Corp.
    Seller
    Sydney Jim and other VIVIS shareholders
    Type
    Buyout

    Neutra Corp. (OTCQB: NTRR) has completed the acquisition of VIVIS Corp., an emerging retail brand of hemp-based CBD health and nutritional products co-founded by Neutra CEO Sydney Jim. The deal adds a third‑party‑certified CBD product line and retail brand capability to Neutra as it expands into the U.S. retail CBD market.

  • Buyer
    Oakley Capital
    Target
    Alessi S.p.A
    Seller
    Alessi founding family
    Location
    Piedmont, Italy
    Type
    Buyout

    Oakley Capital has completed an investment in Alessi S.p.A, the Italian high-end homeware design business long owned by the Alessi founding family. Oakley will partner with the family to strengthen and expand the brand globally by optimising product mix, pricing, distribution and enhancing marketing and digital capabilities.

  • Buyer
    Castle Harlan, Inc., Branford Castle Partners L.P.
    Target
    Sunless, Inc.
    Seller
    Funds controlled by The Riverside Company, Certain current and former management
    Type
    Buyout

    Castle Harlan, Inc. and Branford Castle Partners have acquired Sunless, Inc., the global maker of spray tanning booths, solutions and handheld equipment (brands include MysticTan, VersaSpa and Norvell). The sellers included funds controlled by The Riverside Company and certain current and former management; the deal closed August 13, 2019 and terms were not disclosed. Sunless is headquartered in Macedonia, Ohio and is the industry leader in spray tanning booths and solutions installed across salons, fitness clubs and retail channels.

  • Buyer
    Steve Madden
    Target
    GREATS (Greats Brand, Inc.)
    Type
    Buyout

    Steve Madden completed the acquisition of privately held Greats Brand, Inc. (GREATS), a Brooklyn-based digitally native footwear brand known for premium Italian-made sneakers. Steve Madden said the deal will combine GREATS’ brand and DTC capabilities with Steve Madden’s infrastructure and global reach to accelerate growth.

  • Buyer
    Champlain Financial Corporation
    Target
    La Canadienne
    Location
    Quebec, Canada
    Type
    Buyout

    Champlain Financial Corporation led an investor group to acquire La Canadienne, a Montreal-based designer, manufacturer and retailer of women's winter footwear. Champlain plans to leverage La Canadienne's Canadian-made heritage and retail, wholesale and e-commerce channels to expand the brand into new markets and drive growth under new leadership.

  • Buyer
    Ceva Santé Animale, S.A.
    Target
    ThunderWorks (Thundershirt, LLC)
    Seller
    Encore Consumer Capital
    Type
    Buyout

    Ceva Santé Animale, a France-based animal health company, has acquired ThunderWorks (Thundershirt), a Durham, North Carolina maker of pet calming products, from private equity owner Encore Consumer Capital. Encore partnered with ThunderWorks for seven years to grow the brand and e‑commerce presence; Ceva said the brand is well positioned for continued growth as part of its companion‑animal portfolio.

  • Buyer
    Giochi Preziosi S.p.A.
    Target
    Fábricas Agrupadas de Muñecas de Onil, S.A. (Famosa)
    Seller
    Affiliate of Sun European Partners, Sun European Partners, LLP
    Location
    Valencian Community, Spain
    Type
    Buyout

    An affiliate of Sun European Partners has completed the sale of Fábricas Agrupadas de Muñecas de Onil, S.A. (Famosa) to Giochi Preziosi S.p.A. Famosa, headquartered in Alicante, Spain, is a leading toy designer, manufacturer and distributor with strong brand recognition in Iberia and Mexico; the company was owned by Sun (via an affiliate) since 2010.

  • Buyer
    Gilde Buy Out Partners, Xindao management
    Target
    Xindao Holding B.V., Xindao International GmbH
    Seller
    Perusa Partners Fund 2, L.P.
    Location
    South Holland, Netherlands
    Type
    Buyout

    Funds advised by Gilde Buy Out Partners have acquired Xindao (Xindao Holding B.V. and Xindao International GmbH) from Perusa Partners Fund 2, L.P., with Xindao management reinvesting significantly in the new ownership. Gilde will support the company's international growth and product/ service expansion; terms were not disclosed.

  • Buyer
    Young Living Essential Oils
    Target
    Nature's Ultra
    Type
    Buyout

    Young Living Essential Oils has acquired Nature's Ultra, a Colorado-based hemp farming and CBD product company with more than 1,500 acres of organic hemp. Nature's Ultra will continue to operate independently while supplying CBD isolate-infused products that will be combined with Young Living's Seed to Seal-certified essential oils and sold to Young Living customers.

  • Buyer
    Transom Capital Group
    Target
    Beauty Quest Group
    Seller
    Conair Corporation
    Type
    Buyout

    Transom Capital Group acquired Conair Corporation's professional liquids division and renamed the business Beauty Quest Group. The company is a manufacturer and marketer of branded and private-label hair care, color and styling products and provides contract manufacturing services; Transom plans to operate it as a standalone platform to drive operational improvements and growth.

  • Buyer
    JM Family Enterprises, Inc.
    Target
    Home Franchise Concepts
    Seller
    Trilantic North America
    Type
    Buyout

    JM Family Enterprises has acquired a majority stake in Home Franchise Concepts (HFC) from Trilantic North America; terms were not disclosed. HFC is a leading home-improvement franchising system (brands include Budget Blinds, Tailored Living, Concrete Craft and AdvantaClean) with nearly 1,700 franchise territories across the U.S., Canada and Mexico; Harris Williams advised HFC and Kirkland & Ellis provided legal advice.

  • Buyer
    Axcel
    Target
    SteelSeries
    Seller
    L Catterton
    Location
    Denmark
    Type
    Buyout

    Nordic private equity firm Axcel has agreed to acquire SteelSeries, the Copenhagen-founded gaming peripherals and software company, from L Catterton. Founder Jacob Wolff-Petersen and management will reinvest alongside Axcel as the company enters its next stage of growth; terms were not disclosed.

  • Buyer
    Oberalp Group
    Target
    Evolv
    Seller
    BRS Outdoor Holdings, BRS & Co.
    Type
    Buyout

    The Oberalp Group, a family-owned Italian outdoor brands company, has acquired Evolv, the U.S.-based climbing shoe brand, from BRS Outdoor Holdings (an investment platform of BRS & Co.). Oberalp will keep Evolv headquartered in Los Angeles and plans to invest to grow the brand in the US and Canada while leveraging Oberalp’s international distribution to expand Evolv in Europe and Asia.

  • Buyer
    Swander Pace Capital, Dragoneer Investment Group, Katy Perry, Orlando Bloom, Hayden Slater
    Target
    Bragg Live Food Products
    Type
    Buyout

    Bragg Live Food Products, the historic apple cider vinegar and health-focused foods brand headquartered in Santa Barbara, California, has been acquired by an investor group led by private equity firm Swander Pace Capital alongside Dragoneer Investment Group and co-investors Katy Perry, Orlando Bloom, and Hayden Slater. The investors plan to partner with Bragg's leadership to expand distribution and bring the brand to more consumers across retail and e-commerce channels.

  • Buyer
    PHLUR Inc., Symrise Inc., Next Coast Ventures, Belcorp
    Target
    Texas Beauty Labs (The Goodkind Co)
    Type
    Buyout

    PHLUR completed a Series A of over $7 million led by Symrise and joined by Next Coast Ventures and Belcorp, and concurrently acquired Texas Beauty Labs (now renamed The Goodkind Co). The acquisition brings clean-beauty manufacturing and formulation capabilities in-house to accelerate product development, support indie brands, and expand PHLUR's clean-beauty offering.

  • Buyer
    CapitalWorks, LLC, CapitalWorks Fund IV, L.P.
    Target
    Essco
    Seller
    Cardinal Equity Partners
    Type
    Buyout

    CapitalWorks, through its Fund IV vehicle, acquired Essco, a leading U.S. value-added distributor of floorcare products, from Cardinal Equity Partners. Terms were not disclosed; CapitalWorks said it will accelerate Essco's growth by enhancing product offerings and e-commerce capabilities (Dan Sustar to join the advisory board) with senior financing provided by First Commonwealth Bank.

  • Buyer
    Trevco, Inc.
    Target
    Nothing Specific, LLC (d/b/a Graphics & More)
    Type
    Buyout

    Trevco, Inc., a Michigan-based licensed consumer products manufacturer and e‑commerce partner, has acquired Nothing Specific, LLC (d/b/a Graphics & More), a Sacramento print-on-demand accessories company and top 400 third‑party Amazon seller. The acquisition adds Graphics & More's print-on-demand manufacturing capabilities, catalog of over 150 novelty/accessory SKUs and Amazon marketplace expertise to Trevco's portfolio of licensed brands. Greenwich Capital Group acted as exclusive financial advisor to Trevco on the transaction.

  • Buyer
    Manna Pro Products
    Target
    Hero Pet Brands
    Seller
    NCH Corporation
    Type
    Buyout

    Manna Pro Products, a St. Louis-based pet care manufacturer owned by investment vehicles managed by Morgan Stanley Capital Partners, has acquired Dallas-based Hero Pet Brands, the owner of brands including Vet's Best, Bags on Board and Simple Solution. The deal expands Manna Pro's companion pet care and wellness portfolio, adds new sales channels and international reach, and strengthens R&D and product innovation capabilities.

  • Buyer
    Versa Capital Management (affiliates)
    Target
    Alex Apparel Group
    Seller
    Atlantic Street Capital
    Type
    Buyout

    Affiliates of Versa Capital Management have acquired Alex Apparel Group, a designer and wholesaler of women's eveningwear (brands include Alex Evenings, SL Fashions and Ignite Evenings), from Atlantic Street Capital. Alex Apparel's products are sold online and in over 3,400 retail locations; Versa said it will partner with management to accelerate growth through greater direct customer engagement, channel diversification and potential strategic acquisitions.

  • Buyer
    Canopy Growth Corp.
    Target
    This Works
    Seller
    Tengram Capital Partners
    Location
    England, United Kingdom
    Type
    Buyout

    Canopy Growth Corp. acquired London-based beauty and wellness brand This Works for £43 million. The deal gives Canopy a consumer-facing platform to expand into CBD-infused wellness and sleep products and extend its reach across This Works' existing international retail and e-commerce channels.

  • Buyer
    West Lane Capital Partners LLC
    Target
    Fantasy Files Group LLC
    Type
    Buyout

    West Lane Capital Partners LLC has acquired a majority stake in Fantasy Files Group LLC, a California-based developer, manufacturer and distributor of specialty cosmetic products (brands include Blossom, Blue Cross and Savina). Founders Ron Tinero and Mark Friedman will remain as executives and shareholders; West Lane said it will work with management to expand distribution channels domestically and internationally and launch new products.

  • Buyer
    SnapAV, Hellman & Friedman
    Target
    Control4
    Seller
    Control4 shareholders
    Type
    Buyout

    SnapAV agreed to acquire Control4 in an all-cash transaction valuing Control4 at approximately $680 million ($23.91 per share). Hellman & Friedman, SnapAV's majority shareholder, will invest additional equity and be the majority shareholder of the combined company; the deal was expected to close in the second half of 2019.

  • Buyer
    Crown Laboratories, Inc., Greenspring Associates, Inc., Hildred Capital Partners, LLC, Montreux Equity Partners, LLC
    Target
    Keri
    Seller
    GlaxoSmithKline
    Location
    United States
    Type
    Buyout

    Crown Laboratories acquired the North American rights to the Keri skin care brand from GlaxoSmithKline and concurrently received an equity investment from Greenspring Associates. Existing investors Hildred Capital Partners and Montreux Equity Partners provided financing in connection with the transaction; financial terms were not disclosed.

  • Buyer
    The Riverside Company
    Target
    Alpha-H
    Seller
    Alpha-H shareholders
    Location
    Victoria, Australia
    Type
    Buyout

    The Riverside Company has invested in Alpha-H, the Australian skincare maker best known for its Liquid Gold exfoliating treatment, to support the brand's international growth and product development. Riverside will partner with Alpha-H's existing management and shareholders to accelerate distribution across new and existing regions; KPMG M&A advised Alpha-H and Riverside was advised by KPMG, Deloitte and Herbert Smith Freehills.

  • Buyer
    Airbnb
    Target
    HotelTonight
    Type
    Buyout

    Airbnb has completed its acquisition of HotelTonight, integrating the last-minute hotel-booking app into Airbnb’s broader travel platform. HotelTonight will continue to operate its app and website, with co-founder Sam Shank joining Airbnb to lead the boutique hotel category and help expand Airbnb’s lodging offerings.

  • Buyer
    Aiglon Capital Management, Merit Capital Partners, Management (Classic Brands management)
    Target
    Classic Brands LLC
    Type
    Buyout

    Aiglon Capital Management, together with Merit Capital Partners and Classic Brands' management, has acquired Classic Brands, a Denver-based designer, manufacturer and distributor of wild bird feeders and related birding products. The investors plan to support Classic's expansion into new product categories, e-commerce and select add-on acquisitions to grow the business.

  • Buyer
    Bain Capital Private Equity
    Target
    Maesa
    Seller
    Andera Partners
    Type
    Buyout

    Bain Capital Private Equity has signed a definitive agreement to acquire a majority stake in Maesa, a global beauty brand incubator and private-label manufacturer. Maesa’s co-founders and management remain substantial shareholders, while minority investor Andera Partners will be selling its stake; the deal positions Maesa for a next phase of global growth and capability expansion.

  • Buyer
    The Carlyle Group, TA Associates, Weiman management
    Target
    WU Holdco, Inc. (Weiman Products)
    Seller
    Cortec Group Fund V, L.P., Cortec Group
    Type
    Buyout

    The Carlyle Group and TA Associates have acquired WU Holdco, Inc. (Weiman Products) from Cortec Group Fund V, L.P.; terms were not disclosed. Carlyle, TA and company management plan to support continued organic growth and pursue strategic M&A to expand Weiman's specialty consumer and commercial cleaning products business.

  • Buyer
    ACON Investments, L.L.C., Torreal, Moonfish Capital Partners
    Target
    Germaine de Capuccini, S.A.
    Seller
    Vidal Family
    Location
    Spain
    Type
    Buyout

    ACON Investments and Torreal have acquired Germaine de Capuccini from the Vidal Family. The deal brings a leading Spanish professional skincare and cosmetics manufacturer under the ownership of ACON (with partner Moonfish Capital Partners) and the Abelló family’s investment vehicle Torreal, with plans to expand the brand internationally and invest in product innovation.

  • February 11, 2019
    Buyer
    ADT Inc.
    Target
    LifeShield, LLC
    Seller
    An affiliate of Hawk Capital Partners LP
    Type
    Buyout

    ADT Inc. acquired LifeShield, a pioneer in DIY wireless home security, in a transaction valued at approximately $25 million. The purchase expands ADT’s product and service capabilities into the DIY/smart-home security segment and brings LifeShield’s technology and team into ADT’s broader residential security and automation business.

  • Buyer
    Roark Capital
    Target
    Fitness Connection
    Seller
    LNK Partners
    Type
    Buyout

    Roark Capital, an Atlanta-based private equity firm, acquired a majority stake in Fitness Connection from LNK Partners. The investment positions Fitness Connection—an affordable, multi-location fitness chain operating 41 clubs with over 500,000 members—for national growth and expansion under Roark’s multi-unit consumer expertise; terms were not disclosed.

  • Buyer
    Gryphon Investors
    Target
    RoC Skincare
    Seller
    Johnson & Johnson Consumer Inc.
    Type
    Buyout

    Gryphon Investors, a San Francisco-based private equity firm, acquired RoC Skincare from Johnson & Johnson Consumer Inc. The carve-out positions RoC as a standalone consumer skincare platform with Gryphon planning to expand the product portfolio, strengthen international support, and deepen dermatologist and retail partnerships.

  • Buyer
    San Francisco Equity Partners
    Target
    jane iredale
    Seller
    Jane Iredale (founder), jane iredale management team
    Type
    Buyout

    San Francisco Equity Partners (SFEP) has acquired a majority stake in jane iredale, the clean-beauty makeup and skincare brand headquartered in Great Barrington, Massachusetts. SFEP will partner with founder Jane Iredale and the company's management team to support the brand’s next phase of growth; terms were not disclosed.

  • Buyer
    L'Occitane International S.A.
    Target
    ELEMIS
    Seller
    Steiner Leisure Limited, L Catterton
    Location
    England, United Kingdom
    Type
    Buyout

    L'Occitane International S.A. agreed to acquire British luxury skincare brand ELEMIS from Steiner Leisure Limited (a portfolio company of L Catterton) for $900 million in cash. The acquisition expands L'OCCITANE's premium beauty portfolio and is expected to accelerate ELEMIS' global growth across digital, retail, spa and other channels.

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