R/GA Acquires AI System Design Studio Addition

ZS Acquires Digital Additive

June 11, 2024

Marketing & Advertising

ZS, the Evanston, Illinois-based management consulting and technology firm, has acquired Digital Additive, an Atlanta-based Salesforce-focused digital marketing agency. The acquisition strengthens ZS's end-to-end customer engagement capabilities, bolstering its digital data and analytics, customer orchestration and marketing activation offerings.

Google Acquires ProducerAI

March 6, 2026

AI & Machine Learning

Google announced it is acquiring ProducerAI, a generative AI music creation platform, which is set to join Google Labs. ProducerAI uses AI models including Google DeepMind’s Gemini and music-generation models (e.g., Lyria) to help artists create and refine songs from prompts, with outputs watermarked using SynthID.

IBM Acquires Seek AI

June 2, 2025

AI & Machine Learning

IBM has acquired Seek AI, a New York–based startup that provides a natural-language AI platform for querying and analyzing enterprise data, for an undisclosed sum. Seek AI will join IBM’s new Watsonx AI Labs in New York City and relocate its headquarters to One Madison, with the technology integrated into IBM’s enterprise AI offerings to accelerate its AI capabilities.

Gainsight Acquires Staircase AI

August 8, 2024

Software

Gainsight has signed a definitive agreement to acquire Staircase AI, a Los Angeles- and Tel Aviv–based provider of AI-driven conversation and customer intelligence. The acquisition adds Staircase AI as a distinct offering within Gainsight’s AI portfolio to accelerate Gainsight’s human-first AI capabilities for customer success and expand automated, omni-channel relationship intelligence for enterprise customers.

Publicis Groupe Acquires AdgeAI to Expand AI-Powered Creative Performance Measurement

March 13, 2026

Marketing & Advertising

Publicis Groupe has acquired creative analytics company AdgeAI to integrate its predictive analytics technology into Publicis’ global production infrastructure. The acquisition combines AdgeAI’s measurement tools with Publicis’ AI-driven production platform to deliver forward-looking, real-time creative performance insights aimed at improving ROI.

GroundTruth Acquires Addy

March 30, 2021

Marketing & Advertising

GroundTruth has acquired Addy, a self-serve local advertising platform, to combine Addy's intuitive ad-buying UI with GroundTruth's location-based marketing and visitation data. The deal aims to give small businesses simplified access to data-driven local advertising and expand GroundTruth's SMB product capabilities.