Publicis Groupe Acquires AdgeAI to Expand AI-Powered Creative Performance Measurement

Publicis Groupe Acquires Captiv8

May 21, 2025

Marketing & Advertising

Publicis Groupe has acquired Captiv8, a leading end-to-end influencer marketing platform, to strengthen its connected influencer and social commerce capabilities. Captiv8 — active in 120 countries with a network of ~15 million creators and AI-powered technology — will be integrated within Publicis Connected Media and combined with Influential and Epsilon to build a large-scale, identity‑powered influencer offering.

Publicis Groupe Acquires Influential

July 25, 2024

Marketing & Advertising

Publicis Groupe has entered into a definitive agreement to acquire Influential, the world's largest influencer marketing company and platform. The deal brings Influential's AI-powered platform, access to over 3.5 million creators, and extensive creator data together with Publicis' Epsilon data and global scale to expand Publicis' influencer and ID-driven marketing capabilities; the transaction is expected to close in late August 2024, subject to customary regulatory approvals.

Publicis Groupe Acquires Adopt

April 29, 2025

Marketing & Advertising

Publicis Groupe has acquired Adopt, a Portland-based brand and creative agency specializing in sport, athletes and culture. Adopt will remain led by co-founders David Creech and Josh Moore and will sit within Publicis Connected Media to strengthen the group's capabilities in sports-driven brand strategy, design and culture-led marketing.

Publicis Groupe Acquires CitrusAd

July 15, 2021

Marketing & Advertising

Publicis Groupe has agreed to acquire CitrusAd, an Australian-founded SaaS retail media and ad-serving platform, to create a global identity-led retail media offering when combined with Epsilon's CORE ID. CitrusAd will operate as a standalone business within Epsilon and the deal is subject to customary approvals.

Publicis Groupe Acquires Lotame and Integrates It into Epsilon

March 6, 2025

Data & Analytics

Publicis Groupe has agreed to acquire data and identity company Lotame and will integrate the business into its Epsilon data platform to expand global identity and data capabilities. The deal (subject to customary closing conditions) will combine Lotame's presence in 109 countries and 1.6 billion IDs with Publicis/Epsilon's profiles to reach roughly 4 billion profiles and enable reach to about 91% of adult internet users globally.

ParkerGale Capital Acquires Gap Intelligence and Deep.ad to Create AI‑Fueled Market Intelligence Platform

November 7, 2023

Data & Analytics

ParkerGale Capital has acquired Gap Intelligence and Deep.ad and combined the two companies into a new AI‑powered market intelligence platform. The deal brings together Gap Intelligence’s omnichannel pricing, promotion and product data with Deep.ad’s AI‑driven digital media attribution capabilities to expand product offerings and accelerate future M&A-led growth.