Publicis Media Acquires Performance Agency Dysrupt

Publicis Groupe Acquires Influential

July 25, 2024

Marketing & Advertising

Publicis Groupe has entered into a definitive agreement to acquire Influential, the world's largest influencer marketing company and platform. The deal brings Influential's AI-powered platform, access to over 3.5 million creators, and extensive creator data together with Publicis' Epsilon data and global scale to expand Publicis' influencer and ID-driven marketing capabilities; the transaction is expected to close in late August 2024, subject to customary regulatory approvals.

Dysrupt Acquires Growth Marketing Firm Half Past Nine

August 5, 2024

Marketing & Advertising

Dysrupt, a Los Angeles-based media agency, has acquired Half Past Nine, a growth marketing and strategy firm founded in 2019/2020. The deal brings Half Past Nine's data-driven growth marketing expertise — particularly in healthcare, SaaS, and e-commerce — into Dysrupt to expand capability and accelerate domestic and international client services.

Publicis Groupe Acquires Captiv8

May 21, 2025

Marketing & Advertising

Publicis Groupe has acquired Captiv8, a leading end-to-end influencer marketing platform, to strengthen its connected influencer and social commerce capabilities. Captiv8 — active in 120 countries with a network of ~15 million creators and AI-powered technology — will be integrated within Publicis Connected Media and combined with Influential and Epsilon to build a large-scale, identity‑powered influencer offering.

Publicis Groupe Acquires AdgeAI to Expand AI-Powered Creative Performance Measurement

March 13, 2026

Marketing & Advertising

Publicis Groupe has acquired creative analytics company AdgeAI to integrate its predictive analytics technology into Publicis’ global production infrastructure. The acquisition combines AdgeAI’s measurement tools with Publicis’ AI-driven production platform to deliver forward-looking, real-time creative performance insights aimed at improving ROI.

Dysrupt Acquires Armscye

August 26, 2024

Marketing & Advertising

Los Angeles-based marketing agency Dysrupt has acquired Armscye, a performance marketing and brand strategy firm co-founded by Drew Chambers and Chris Bryan. The acquisition strengthens Dysrupt's consulting and execution capabilities, expanding its offerings across retail/e-commerce and early-stage technology clients.

Publicis Groupe Acquires CitrusAd

July 15, 2021

Marketing & Advertising

Publicis Groupe has agreed to acquire CitrusAd, an Australian-founded SaaS retail media and ad-serving platform, to create a global identity-led retail media offering when combined with Epsilon's CORE ID. CitrusAd will operate as a standalone business within Epsilon and the deal is subject to customary approvals.