Payments & Fintech Acquisitions in Georgia

Georgia Payments & Fintech Deals

Georgia has seen a steady mix of payments and fintech acquisition activity spanning embedded payments, merchant services, and payments software for specific end markets like government and maritime.

Across the deals listed here, buyers repeatedly look to expand distribution through software channels (ISVs and ERP integrations), deepen embedded payment capabilities, or add payments platforms that serve niche payment flows—such as crew payroll and payments, public-sector procurement, or vertical merchant segments.

Recent transactions include Bitcoin Depot acquiring Kutt, a peer-to-peer social betting platform; Fortis acquiring MerchantE’s NetSuite payments division; and a Sixth Street-led consortium purchasing GreenSky from Goldman Sachs.

What Stands Out

  • Embedded and integrated payments show up as a recurring theme, including NetSuite-linked payments (Fortis acquiring MerchantE’s NetSuite payments division) and ERP/ISV-aligned capabilities.
  • Niche payment use cases are targeted: crew payroll and payments (Marcura/Marlin acquiring Brightwell Navigator) and public-sector payments for state and local governments (Riata Capital Group investing in Government Window).
  • Distribution expansion matters in Georgia: Aurora Payments’ acquisition of VN Systems brings merchant services scale and bolsters its NailSoft salon-management and payments footprint.
  • Investor consortia and large platforms are present alongside strategic fintech buyers—for example, Sixth Street with KKR, Bayview Asset Management, CardWorks, PIMCO, and CPP Investments acquiring GreenSky.
Buyer (examples) What they’re adding (as described)
Fortis NetSuite-integrated payment capabilities for embedded ERP payments
Marcura Embedded payments + crew payroll capabilities
Aurora Payments Merchant services scale and integrated salon software/payments
Sixth Street consortium Control of the POS home improvement lending platform (GreenSky)
  • Buyer
    Bitcoin Depot
    Target
    Kutt
    Type
    Buyout

    Bitcoin Depot announced it has acquired Kutt, a peer-to-peer social betting platform, marking Bitcoin Depot’s first entry into the P2P social betting market. The deal expands Bitcoin Depot’s fintech product portfolio beyond its core Bitcoin ATM business while allowing Kutt to continue operating under its existing brand and leadership.

  • Buyer
    PROG Holdings, Inc.
    Target
    Purchasing Power
    Type
    Buyout

    PROG Holdings, the fintech holding company for Progressive Leasing, Four Technologies and Build, completed its previously announced acquisition of Purchasing Power for $420 million in cash. Purchasing Power becomes a wholly owned subsidiary, expanding PROG’s employer-channel reach via a payroll-integrated voluntary employee benefit platform.

  • Buyer
    Riata Capital Group
    Target
    Government Window

    Riata Capital Group, a Dallas-based private equity firm, has made a strategic growth investment in Government Window, a Kennesaw, Georgia-headquartered cloud-based payments platform serving state and local governments. The investment will support Government Window's geographic expansion across the U.S. and continued product buildout of its payments software and related services.

  • Buyer
    Marcura, Marlin Equity Partners
    Target
    Brightwell Navigator (Brightwell Payments Inc.)
    Seller
    Brightwell (Brightwell Payments Inc.)
    Type
    Addon

    Marlin Equity Partners’ portfolio company Marcura has acquired Brightwell Navigator, the maritime crew payroll and payments division of Atlanta-based Brightwell Payments Inc. Brightwell Navigator will be merged into Marcura to strengthen its embedded payments and crew payroll capabilities, creating a leading crew payments solution serving over 150,000 seafarers per month.

  • Buyer
    Fortis
    Target
    MerchantE (NetSuite payments division)
    Seller
    MerchantE

    Fortis has acquired MerchantE's NetSuite payments division, adding legacy NetSuite-integrated payment capabilities to its embedded payments platform. The deal strengthens Fortis' leadership in embedded ERP payments and continues MerchantE's two-decade legacy supporting the NetSuite ecosystem.

  • Buyer
    Sixth Street, KKR, Bayview Asset Management, CardWorks, PIMCO, CPP Investments
    Target
    GreenSky
    Seller
    The Goldman Sachs Group, Inc.
    Type
    Buyout

    A consortium of institutional investors led by Sixth Street — including KKR, Bayview Asset Management and CardWorks, with support from PIMCO and strategic financing from CPP Investments — acquired GreenSky and associated loan assets from Goldman Sachs. The transaction, which deepens GreenSky's partnership with Synovus Bank, closed in March 2024 and transfers control of the point-of-sale home improvement lending platform to the investor group.

  • Buyer
    Aurora Payments, LLC
    Target
    VN Systems (Iso1st LLC, DBA VN Systems)
    Type
    Buyout

    Aurora Payments has acquired VN Systems (Iso1st LLC, DBA VN Systems), a Georgia-based merchant services provider and ISO that serves Vietnamese-owned nail salons and other SMBs. The deal adds immediate scale to Aurora and its NailSoft salon-management platform, expanding distribution and integrated payments/software capabilities; 733Park advised VN Systems on the transaction.

  • Buyer
    Nuvei Corporation
    Target
    Paya Holdings Inc.
    Type
    Buyout

    Nuvei Corporation agreed to acquire Paya Holdings Inc. in an all-cash transaction valued at approximately $1.3 billion (USD $9.75 per share). The deal combines Nuvei's global payment platform with Paya's U.S. integrated-payments and ISV capabilities to accelerate growth in eCommerce, integrated payments and B2B end markets.

  • Buyer
    Opn
    Target
    MerchantE
    Seller
    Integrum
    Type
    Buyout

    Opn has acquired MerchantE, a leading end-to-end payments and commerce platform headquartered in Alpharetta, Georgia, from Integrum. The combined business processes over $19 billion in payments for more than 20,000 customers and will expand Opn's footprint into the U.S. while MerchantE retains its headquarters and brand.

  • Buyer
    FTV Capital
    Target
    ConnexPay

    FTV Capital led a $110 million growth equity investment in ConnexPay to support the payments technology company's international expansion and product enhancements. The funding will help ConnexPay extend its unified acquiring-and-issuing payments platform into new geographies and verticals, with FTV taking a board seat and previous investors also participating.

  • Buyer
    Integrum
    Target
    MerchantE
    Seller
    Cielo
    Type
    Buyout

    Integrum, a New York-based investment firm, has agreed to acquire MerchantE, an Alpharetta, Georgia-based full‑stack payments platform previously owned by Cielo. Integrum intends to invest in MerchantE's product, customer success and go-to-market capabilities to grow the company as a payments platform serving mid‑market B2B merchants.

  • Buyer
    FIS
    Target
    Payrix
    Seller
    PSG (Providence Strategic Growth), Blue Star Innovation Partners
    Type
    Buyout

    FIS has acquired Payrix, an embedded payments fintech that enables SaaS platforms to embed payments and financial services for SMB merchants. Payrix was sold by an investor group led by PSG (Providence Strategic Growth) and Blue Star Innovation Partners; terms were not disclosed. The deal expands FIS's embedded payments, onboarding and automated underwriting capabilities to accelerate its e-commerce and platform offerings for SMBs.

  • Buyer
    Intercontinental Exchange, Inc. (ICE), Bakkt Holdings, Inc.
    Target
    VPC Impact Acquisition Holdings, Bakkt Holdings, LLC
    Type
    Buyout

    Intercontinental Exchange (ICE) announced that Bakkt Holdings, LLC completed its merger with VPC Impact Acquisition Holdings (VIH). The combined company began trading on the New York Stock Exchange on October 18, 2021 under the ticker “BKKT,” following shareholder approval and customary closing conditions.

  • Buyer
    Pineapple Payments
    Target
    1st Payment Systems
    Type
    Buyout

    Pineapple Payments, a Pittsburgh-based payments technology company, acquired Roswell, Georgia-based 1st Payment Systems to expand its direct sales reach and deepen partnerships with associations and Integrated Software Vendors (ISVs). The deal brings 1st Payment's vertical-focused sales capabilities into Pineapple's Transax platform to pursue more ISV and association channel growth; terms were not disclosed.

  • Buyer
    Warburg Pincus
    Target
    LendingPoint

    Warburg Pincus made a $125 million preferred equity growth investment in LendingPoint to support the company's expansion of financing solutions for ecommerce, point-of-sale, and financial institution partners and to enhance its data and technology platform. LendingPoint, a metro-Atlanta fintech that has originated over $2.5 billion in loans since 2015, will use the proceeds to scale products, data science, and merchant integrations.

  • Buyer
    Payroc WorldAccess, LLC, Parthenon Capital
    Target
    Bluestone Payments, LLC
    Type
    Buyout

    Payroc WorldAccess, LLC acquired Bluestone Payments, LLC, an independent sales organization (ISO) founded by Linda Rossetti, to grow its sales organization and expand merchant referral relationships. Payroc — a merchant acquirer backed by private equity firm Parthenon Capital — will retain Rossetti as President of Bluestone and expand her role as EVP, Strategic Partnerships at Payroc.

  • Buyer
    REPAY Holdings Corporation
    Target
    CPS Payment Services
    Type
    Buyout

    REPAY Holdings Corporation agreed to acquire Atlanta-based CPS Payment Services for up to $93 million, with $78 million paid at closing and up to $15 million in earnouts. The acquisition expands REPAY's B2B payments and accounts-payable automation capabilities and brings CPS's enterprise client base and ERP-integrated AP automation technology into REPAY's product suite.

  • Buyer
    Deluxe Corporation, WAUSAU Financial Systems, Inc.
    Target
    First Data Corporation (remittance processing business)
    Seller
    First Data Corporation

    Deluxe Corporation's WAUSAU Financial Systems acquired the remittance processing business of First Data Corporation for $93 million in cash. The acquisition integrates remittance processing, image-capture software and related treasury management capabilities into Deluxe Financial Services' Treasury Management Solutions to enhance efficiency and funds availability for financial institutions and corporate clients.

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Frequently Asked Questions

What kinds of payments capabilities are most common in Georgia deals here?

Embedded and integrated payments appear repeatedly, including NetSuite-integrated payments, ISV/channel-aligned payments, and payments added to vertical or operational platforms (such as crew payroll and merchant services).

Are any deals focused on public-sector or government payments?

Yes. Riata Capital Group’s investment in Government Window highlights cloud-based payments software serving state and local governments, with plans for geographic expansion and product buildout.

Which transactions involve embedded payments tied to software ecosystems?

Fortis acquired MerchantE’s NetSuite payments division to strengthen embedded ERP payments. FIS acquired Payrix to expand embedded payments for SaaS platforms that embed payments and financial services.

Do these acquisitions include both Georgia-based companies and national platforms?

Yes. Several targets are described as Georgia-headquartered or Georgia-based (e.g., Brightwell Payments/ Brightwell Navigator, MerchantE, VN Systems, MerchantE, GreenSky), while some buyers are national or global fintech and institutional investors (e.g., Nuvei, Sixth Street, KKR, PIMCO).

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