Marketing & Advertising Acquisitions in Tennessee
Tennessee Marketing & Advertising Deal Threads
Tennessee marketing and advertising acquisitions from 2022–2025 show a consistent mix of agency roll-ups, service-line expansions, and capability add-ons—often centered on analytics, performance marketing, and communications expertise.
Across Nashville, Memphis, Knoxville, and Franklin, buyers range from marketing and PR operators to sustainability and technology-focused firms. Several deals also highlight integration of strategy and delivery—such as combining SEO and conversion work with broader digital marketing services, or pairing marketing resources with analytics and engagement platforms.
What Stands Out
- 5by5 Agency (within the 3LS, Inc. family) acquired Nashville-based PR firm Heurisay, adding integrated public relations capabilities.
- WST Corp (Web Services Team Corporation) expanded its in-house growth stack through Conversion First Marketing (CFM), strengthening SEO, paid media, and analytics.
- Vi Labs combined Motus Consumer Insights with AI-powered member engagement/retention to support digital health analytics and marketing.
- Link Media Outdoor (Boston Omaha Corporation) purchased outdoor advertising assets in Knoxville, adding more than 265 billboard faces including eight digital displays.
- ERM acquired Shelton Group to bolster sustainability storytelling, ESG reporting, and communications within its Change & Transformation team.
-
September 30, 2025
- Buyer
- 5by5 Agency, 3LS, Inc.
- Target
- Heurisay
- Seller
- Heurisay, Kristin Faulder
- Industry
- Marketing & Advertising
- Location
- Tennessee, United States
- Type
- Buyout
5by5 Agency, part of the 3LS Inc. family of employee-owned companies, has acquired Nashville-based PR firm Heurisay. Heurisay founder Kristin Faulder will join 5by5 as Vice President of Public Relations as the acquisition expands 5by5’s integrated communications and public relations capabilities for its growth-focused clients.
-
July 8, 2025
- Buyer
- Kaseya
- Target
- Technology Marketing Toolkit (TMT)
- Industry
- Marketing & Advertising
- Location
- Tennessee, United States
- Type
- Buyout
Kaseya has joined forces with Technology Marketing Toolkit (TMT), a marketing and consulting firm focused on MSPs, to expand its community, peer groups, coaching and marketing resources for managed service providers. TMT founder Robin Robins will move into a strategic advisory role to support marketing, sales tools and training for Kaseya's unified MSP community; terms were not disclosed.
-
December 18, 2023
- Buyer
- Concentric Equity Partners
- Target
- Infusion Marketing Group, LLC
- Industry
- Marketing & Advertising
- Location
- Tennessee, United States
- Type
- Growth capital
Concentric Equity Partners (CEP) has made a growth investment in Infusion Marketing Group, a Memphis-based provider of data-driven analytics and marketing services for community banks and credit unions. Infusion's co-founder and CEO Tim Keith will remain in leadership and retain a significant ownership stake as CEP partners to help the company scale and leverage CEP's banking industry network; terms were not disclosed.
-
July 19, 2023
- Buyer
- WST Corp (Web Services Team Corporation)
- Target
- Conversion First Marketing (CFM)
- Industry
- Marketing & Advertising
- Location
- Tennessee, United States
- Type
- Buyout
Nashville-based Web Services Team Corporation (WST) has acquired Conversion First Marketing (CFM), a Franklin, Tennessee SEO-first web design and digital marketing agency. The acquisition expands WST/JLB's in-house capabilities in SEO, paid media, conversion rate optimization, and analytics to provide centralized branding, web design, and digital marketing services.
-
December 12, 2022
- Buyer
- Vi Labs
- Target
- Motus Consumer Insights
- Industry
- Marketing & Advertising
- Location
- Tennessee, United States
- Type
- Buyout
Vi Labs has acquired Motus Consumer Insights to combine Motus's member-acquisition analytics, site selection, and marketing BI capabilities with Vi's AI-powered member engagement and retention platform. The deal creates an end-to-end solution for digital health enterprises to identify high-value prospects, optimize site selection, and drive engagement and lifetime value.
-
- Buyer
- Link Media Outdoor, Boston Omaha Corporation
- Target
- Elevation Outdoor Advertising
- Seller
- Elevation Outdoor Advertising, Martin Daniel
- Industry
- Marketing & Advertising
- Location
- Tennessee, United States
- Type
- Divestiture
Link Media Outdoor, a wholly owned subsidiary of Boston Omaha Corporation, has purchased the outdoor advertising assets of Elevation Outdoor Advertising in Knoxville, Tennessee, adding over 265 billboard faces (including eight digital displays). Elevation founder Martin Daniel will remain in an advisory role and Donna Jarnigan will remain in sales; the acquisition expands Link's footprint in the southeastern U.S. and is the company's largest acquisition of 2022.
-
- Buyer
- ERM
- Target
- Shelton Group
- Industry
- Marketing & Advertising
- Location
- Tennessee, United States
- Type
- Buyout
ERM, the global sustainability consultancy, has acquired Shelton Group, a Knoxville-based sustainability-focused marketing and communications agency. Shelton Group will join ERM’s Change & Transformation team to strengthen ERM’s sustainability storytelling, ESG reporting and communications capabilities for corporate clients across sectors.
Track M&A activity that matters to you
Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.
Frequently Asked Questions
Which parts of marketing services are most common in Tennessee deals?
Common themes include PR and communications, SEO and digital marketing (including conversion rate optimization), analytics/marketing BI, and sustainability-focused marketing and communications.
What kinds of buyer types appear in these acquisitions?
The listed buyers include marketing and advertising agencies/roll-ups (e.g., 5by5 Agency, WST Corp, Link Media Outdoor), a global sustainability consultancy (ERM), technology/marketing resource providers (e.g., Kaseya), and data/AI platform operators (Vi Labs).
Are Tennessee deals concentrated in specific cities?
The page’s transaction locations include Nashville, Memphis, Knoxville, and Franklin—all within Tennessee.
Do the deals include both whole-company acquisitions and asset purchases?
Yes. For example, Link Media Outdoor acquired outdoor advertising assets in Knoxville, while other entries describe acquisitions of full companies such as Heurisay and Conversion First Marketing (CFM).