Marketing & Advertising Acquisitions in United States

Avenue Z, a Miami-based hybrid digital marketing and PR agency, acquired Shopify design and technology premier partner Varfaj. The deal expands Avenue Z’s full-funnel e-commerce capabilities—combining performance media, SEO/AEO and Shopify development—and positions the firm for AI-powered, agent-led commerce experiences. Following the acquisition, Varfaj will rebrand as Avenue Z and Varfaj founder/CEO David Conforti will join as Chief Growth Officer.

The Riverside Company’s portfolio company Impact XM acquired experiential marketing and live event agency Jack Morton from Omnicom. The combined business will operate under the Jack Morton name, creating a larger global experiential marketing platform with expanded scale across 20 offices and integrated capabilities spanning creative, strategy, digital innovation, production, fabrication, and measurement.

Spotlight AR, LLC, a portfolio company of Stone-Goff Partners, acquired Captivate Collective, a customer marketing and advocacy consultancy. The deal is Spotlight’s first strategic add-on and is intended to expand its end-to-end “Influence Orchestration” offering across analyst relations, customer advocacy, and AI-driven discovery. Captivate Collective will continue operating under its existing leadership team.

EWR Digital, a Houston-based energy and industrial marketing firm, acquired Modalpoint, an oil and gas market-insight and commercialization-strategy brand founded by Mark LaCour. The deal expands EWR Digital’s advisory capabilities for oil and gas and industrial B2B markets, adding a consultancy layer focused on AI visibility, information governance, and market positioning. Modalpoint will operate under EWR Digital as an energy market insight and research platform, with LaCour continuing in an advisory capacity.

Direct Marketing Solutions (DMS) acquired Johnson & Quin, a family-owned direct marketing and direct mail production firm with a 150-year operating history. The combination is intended to create a larger national direct marketing platform with complementary capabilities across data-driven omnichannel strategy, production, and integrated campaign execution, including an optimized Midwest production footprint. As part of the transition, Johnson & Quin President Andrew Henkel will become President of DMS and Johnson & Quin CEO David Henkel will join the DMS board.

Front Row Group, a full-service e-commerce growth and Amazon marketplace management agency, acquired Socium Media, a performance marketing and digital growth agency. Socium will merge into Front Row’s integrated agency business to expand Front Row’s Connected Commerce platform, initially operating as “Socium, Powered by Front Row,” with full brand integration planned for later in 2026.

Duggal Visual Solutions acquired CSI, a Washington, DC-area print and graphics firm, to broaden Duggal’s national footprint and add production and installation capacity for large-scale print, fabrication, and experiential work. The combination adds a presence in the Washington, DC region and expands capabilities across digital, large-format, and dye-sublimation printing, as well as installation services for national brand programs.

Hovercraft Ventures, a global experience and innovation venture platform, acquired Visual Endeavors, a Santa Cruz, California-based design and creative solutions agency focused on immersive experiences across live entertainment, brand activations, and experiential installations. Visual Endeavors, led by founder and executive director Aron Altmark, brings capabilities including its in-house PixelCannon computing platform and its role as North American Creative Solutions Provider for BlackTrax, and will join Hovercraft Ventures’ roster alongside recently acquired businesses Raw Cereal, Hovercraft, and OMM.

Supreme Group, a healthcare and life sciences marketing and communications platform backed by Trinity Hunt Partners, acquired Broth, a science-first creative agency. The deal expands Supreme Group’s Brand + Creative vertical by adding evidence-driven strategy and creative capabilities for complex therapeutic areas such as gene therapy, hematology/oncology, immunology, and rare disease. Edgemont Partners served as exclusive financial advisor to Broth on the transaction.

Creative Artists Agency (CAA) has acquired Beanstalk, a global brand licensing and management agency, and will integrate it into CAA Brand Management. Beach Point Capital Management and JPE Capital sold Beanstalk; financial terms were not disclosed. Following the transaction, Beanstalk CEO Allison Ames is set to become co-president of CAA Brand Management alongside Noah Gelbart.

Popfly announced that Mount, a VC-backed travel platform focused on travel creators and local experiences, will join Popfly’s creator collaboration platform for adventure brands. The combination integrates Mount’s travel creator community and network of brands, hosts, and tour operators into Popfly’s ecosystem, expanding Popfly further into travel and local experiences. As part of the transition, Mount founders Madi Rifkin and Casey Evans will take key roles at Popfly.

Verndale acquired the Product Experience Division of Amp from Advantage Solutions to expand its end-to-end digital product capabilities across product design, UX, engineering, and digital marketing. The acquired team, known for an embedded delivery model spanning product strategy through ongoing optimization (SEO, analytics, experimentation), will operate under the Verndale brand. Canaccord Genuity served as financial advisor to Advantage Solutions; financial terms were not disclosed.

OuterBox, LLC, a portfolio company of private equity firm WILsquare Capital, acquired GRO Marketing, LLC, a full-service digital performance marketing agency serving multifamily, student housing, and senior living community clients. The deal expands OuterBox’s capabilities and strengthens its position in performance marketing, particularly in the residential community vertical. Financial terms were not disclosed; GRO founder and CEO Matt Pavlick will join OuterBox as an investor and senior advisor.

IdentiBrands Powered by Proforma, a Phoenix-based promotional products distributor, has acquired fellow Phoenix distributor Absolute Ink Promotional Products, Inc. Financial terms were not disclosed; Absolute Ink was founded in 1999 and has more than 28 years of industry experience. The transaction aligns with IdentiBrands’ strategy to expand by acquiring like-minded businesses, with support from Proforma’s Mergers & Acquisitions team.

617 Collective, a New York-based holding company focused on founder-led marketing, PR, and creative agencies, announced it has acquired Nominee Design, an Oklahoma-based strategic brand and creative studio. Terms were not disclosed, and Nominee will continue operating under its existing name and leadership as part of 617 Collective’s partner-holdco model.

Power Digital, a tech-enabled growth marketing firm, acquired Cardinal Digital Marketing, a healthcare-focused performance marketing agency. The deal establishes Cardinal as Power Digital’s dedicated healthcare division, combining Cardinal’s regulated-market healthcare specialization with Power Digital’s enterprise intelligence and measurement capabilities.

Bear Icebox Communications (BICOM), a Chicago-based strategic PR and communications firm, has acquired Carson Stoga Communications, a boutique PR and communications agency specializing in brand reputation and crisis management. The acquisition expands BICOM’s crisis readiness and reputation management capabilities; financial terms were not disclosed. Carson Stoga co-founder Susan Stoga will join BICOM as a senior strategist and continue leading crisis and reputational work, with senior leader Patti Thomas also joining.

Platinum Equity has acquired Czarnowski Collective, a Chicago-headquartered experiential marketing services firm that designs and delivers live brand experiences for trade shows, corporate events, meetings, and conferences. The company was purchased from CEO Mark Nagle and the Nagle family, with Jim Milanowski expected to become CEO following the ownership change; financial terms were not disclosed.

Tombras, a Knoxville-based independent advertising agency, acquired Portland, Oregon advertising agency Opinionated for an undisclosed amount. Opinionated will continue operating in Portland as “Opinionated, a Tombras Company” through 2026 before transitioning to Tombras West in 2027, with founder Mark Fitzloff and partner/president Trish Adams continuing to lead the business.

Highwire acquired The Bliss Group to combine two independent agencies into an integrated marketing and communications partner focused on connecting reputation and demand programs to measurable business outcomes. The combined organization will have more than 250 professionals across North America and will consolidate expanded healthcare capabilities under Highwire Health, bringing together Highwire’s healthcare practice with Bliss Bio Health. Financial terms were not disclosed.

Affinity Group, a North American sales and marketing agency serving retail and foodservice brands, acquired Mascari NXT, an AI and data integration company, to modernize sales workflows across the food industry. Mascari NXT will operate as a subsidiary renamed “Mascari NXT, An Affinity Group Company,” combining Affinity Group’s field sales capabilities with Mascari NXT’s AI-driven analytics and data integration platform. Financial terms were not disclosed.

The Next Solutions Group (NSG), a corporate reputation management consultancy, purchased majority ownership in NSG from The Next Practices Group (NPG). Deal terms were not disclosed, and NPG will remain a minority shareholder following the transaction.

Verndale, a digital experience and technology company, acquired Vaan Group, a direct-to-consumer agency and Shopify Platinum Design & Technology partner. The deal is intended to establish a dedicated D2C commerce practice within Verndale and expand its Shopify design, build, migration, and conversion-optimization capabilities for DTC, luxury, and lifestyle brands.

Insignia Capital Group made a strategic investment in Trooh Media, Inc., a digital-out-of-home media platform reaching Gen Z audiences across U.S. college campuses. The partnership is intended to support Trooh’s continued growth through talent expansion, enhanced capabilities, and strategic initiatives, with founder Martin Poitras remaining CEO.

2X, a subscription-based go-to-market (GTM) services provider backed by Recognize and Insight Partners, acquired The Kiln, a Clay partner specializing in GTM Engineering Services. The deal expands 2X from marketing execution into broader GTM orchestration, combining The Kiln’s GTM engineering expertise with 2X’s global delivery infrastructure.

Novacap completed its all-cash acquisition of Integral Ad Science (IAS), a global media measurement and optimization platform, valuing IAS at approximately $1.9 billion. Under the agreement, IAS shareholders received $10.30 per share in cash, and IAS ceased trading and was delisted from the Nasdaq following the close.

ProSites Inc., a portfolio company of Rockbridge Growth Equity and parent of LifeLearn, Inc., has acquired GeniusVets, a veterinary marketing and engagement platform. ProSites plans to combine GeniusVets with its LifeLearn brand to expand AI-enabled digital marketing, client communication, education content, and veterinary events management solutions for veterinary practices. Financing for the transaction was provided by NXT Capital and Manulife; terms were not disclosed.

Elevate, a global integrated agency network, announced it has acquired experiential design studio Downstream and luxury hospitality design studio GA to expand and unify its Elevate Creative offering. The combination expands Elevate Creative to more than 250 designers, technologists, and strategists worldwide, strengthening capabilities across immersive technology, experiential design, and hospitality environments.

Pattern Group Inc. (Nasdaq: PTRN) acquired NextWave, a TikTok commerce agency focused on creator-led product discovery, TikTok Shop operations, live selling, and affiliate acceleration. The deal expands Pattern’s social commerce and TikTok Shop capabilities by adding NextWave’s TikTok Shop Partner services, Creator Affiliate Partner capabilities, and large creator/affiliate network.

The Vomela Companies (Vomela), backed by The Riverside Company, acquired Moss Inc., a producer of premium event and retail graphics and custom experiential installations. Following the deal, Vomela will merge its Fusion events business unit into Moss, which will operate as “Moss, A Vomela Company,” expanding Vomela’s global experiential events capabilities. Moss was acquired from investment funds managed by EagleTree Capital.

Karsh Hagan, an independent advertising agency based in Denver, Colorado, merged with Madden Media, a destination-marketing-focused integrated media and PR agency based in Tucson, Arizona. The combination is intended to expand the firms’ footprint and create a unified platform offering integrated creative, media, and data-driven solutions while preserving each agency’s culture and identity.

MediaMint announced the acquisition of Taktical Digital, a performance-driven digital marketing, media, and content services firm founded in 2014 in New York. The deal expands MediaMint’s growth marketing capabilities and footprint across North America and supports its evolution into an agentic AI-powered marketing services firm.

Alloy, an Atlanta-based brand, marketing, and transformation agency backed by Purpose Group, acquired/merged with Atlanta-based full-service marketing and brand communications agency The Partnership (TPI). The combined business will operate under the Alloy brand, expanding capabilities across integrated marketing, PR/communications, paid media, data/analytics, and AI-enabled reporting platforms.

Cadent, a predictive advertising company and portfolio company of Novacap, acquired VuePlanner, a YouTube-focused video ad planning, optimization, and measurement platform. The deal expands Cadent’s unified “Total Video” activation capabilities across linear TV, connected TV, and YouTube, integrating VuePlanner’s team and technology, with co-founder John Cobb joining as EVP & GM of Cadent VuePlanner.

Wpromote acquired Cannes Lions–winning creative agency Giant Spoon to form a combined full-funnel marketing organization branded as Wpromote x Giant Spoon. Wpromote CEO Andrea Bendzick will lead the new agency, while Giant Spoon co-founders Jonathan Haber, Marc Simons, and Trevor Guthrie will join Wpromote’s executive leadership team. The transaction was supported by Wpromote’s private equity partner ZMC, and legal advisors included Sidley Austin LLP and Croke Fairchild Duarte & Beres LLC.

MarketFully acquired Social Element, a global social media agency, to expand MarketFully’s AI-powered InContent Marketing platform into multilingual social content, community engagement, and global social media activation. Social Element’s leadership team will remain in place, with founder Tamara Littleton serving as an advisor and Ashley Cooksley continuing as CEO. Financial terms were not disclosed.

Encore, a global event production and technology company, acquired FIRST, a global event marketing and brand experience agency. The deal expands Encore’s in-venue and embedded corporate campus event services and strengthens its global footprint across North America, EMEA, and APAC.

Omnicom completed its acquisition of The Interpublic Group of Companies, Inc. after receiving all required regulatory approvals, creating a combined marketing and sales company with pro forma revenue exceeding $25 billion. Under the merger terms, Interpublic shareholders received 0.344 Omnicom shares per Interpublic share, and the combined company continues to trade on the NYSE under the ticker OMC.

Broadsign, an out-of-home (OOH) adtech provider, has acquired Place Exchange, an independent OOH supply-side platform (SSP), with a minority investment from Crestline Investors. The combination is intended to strengthen Broadsign’s global programmatic digital OOH offering by integrating Place Exchange’s SSP, DSP integrations, and programmatic measurement capabilities into the Broadsign Platform. Financial terms were not disclosed.

CarData, Inc. has completed the acquisition of DiamondLot, a Southern California-based automotive services provider offering vehicle merchandising support for franchise dealerships. The transaction expands CarData’s operational footprint in Southern California and supports its national growth strategy in vehicle inventory photo, video, and data merchandising solutions.

Leads to Fame, a U.S.-based digital growth and performance marketing agency, and Franchise Fame, a Europe-based marketing agency focused on brand expansion, announced a merger. The combined company will operate under the Leads to Fame brand, positioning the unified agency to support cross-border growth with performance marketing, multi-language capabilities, and AI-enhanced marketing systems.

National CineMedia, Inc. (NCMI) announced it has acquired Spotlight Cinema Networks, a U.S. cinema advertising company focused on art house, luxury, and dine-in exhibitors. The deal expands NCM’s luxury screen inventory and footprint, increasing its national cinema advertising market share by about 6% and boosting its presence in the New York and Los Angeles markets by roughly 30%.

Previsible, an AI discovery and SEO agency, acquired Improove US, a global SEO firm known for eCommerce and algorithm innovation. The deal builds on Previsible’s earlier acquisition of Internet Marketing Ninjas to combine AI content creation, ethical digital PR/link earning, and eCommerce-focused SEO R&D to support enterprise marketing teams navigating AI-driven search.

24 Seven acquired New York-based marketing consulting firm Markacy to expand its end-to-end marketing solutions and deepen its AI consulting expertise. Backed by Morgan Stanley Capital Partners, 24 Seven said the deal strengthens its performance marketing, measurement, and analytics/automation capabilities and represents its 12th acquisition overall (fourth in 2025).

Fingerpaint Group acquired L&M Healthcare Communications, a New Jersey-based full-service medical communications agency serving biotech and pharmaceutical companies. The deal expands Fingerpaint Medical’s medical communications and medical affairs capabilities, with L&M’s leadership team continuing with the business; financial terms were not disclosed.

Imaginuity announced that one of its subsidiaries has acquired Adwerx’s digital advertising automation platform. The platform, used by more than 12,000 users across real estate, mortgage, and other distributed organizations, will continue operating with the same ~40-person team. Imaginuity plans to integrate the technology with its Pylot CMS and AdScience performance intelligence engine to expand scalable, personalized, and brand-compliant advertising automation through 2026.

PUSH Media Inc. announced it has acquired SCS (Schiefer Chopshop), formalizing PUSH’s expansion into the United States with new offices in Los Angeles and Atlanta alongside its Canadian hubs in Toronto and Ottawa. The deal combines two independent marketing agencies with complementary capabilities across creative storytelling, media, technology, strategy, and influencer marketing to build a larger North American platform.

A well-established Florida-based marketing and sponsorship agency was acquired by an unnamed strategic buyer with extensive industry experience. The acquisition is intended to preserve the agency’s relationship-driven service model while enabling expansion of offerings and scaling of operations. Viking Mergers & Acquisitions of Florida advised on the transaction.

Skyview Innovations rebranded as Hovercraft Ventures and announced the acquisition of Raw Cereal, an award-winning creative production studio known for live and immersive experiences for musicians, entertainment, and corporate clients. Raw Cereal will join Hovercraft Ventures’ existing group of creative and technology companies, including previously acquired Hovercraft (United States) and OMM (United Kingdom).

Ignite Visibility acquired EverConnect from EverCommerce (NASDAQ: EVCM) to expand its national-to-local digital marketing capabilities for franchises and multi-location brands. EverConnect provides performance marketing services and technology including SEO, website development, lead generation, directory listings, and agency solutions, with particular strength in home services and healthcare. The deal is Ignite Visibility’s fourth acquisition since partnering with Mountaingate Capital in 2023, with financing provided by Capital Southwest Corporation and Main Street Capital.

ICARO Media Group, Inc. acquired LiftMedia for $15 million in a strategic deal to expand ICARO’s AI-driven digital out-of-home (DOOH) advertising footprint in Europe. LiftMedia specializes in advertising via digital screens installed inside elevators in residential and commercial buildings, adding to ICARO’s growing global DOOH network following its earlier acquisition of RioVerde in Brazil.

Moving Traffic Media, a performance marketing agency, announced it has acquired SpiderBoost, a Miami-based digital agency specializing in web development and creative services across platforms including WordPress, Shopify, and Magento. SpiderBoost will operate as “SpiderBoost, a Moving Traffic Media Company,” expanding MTM’s ability to deliver integrated SEO, paid media, analytics, and development services, including for regulated industries and e-commerce.

HALO acquired What's Happening Promotions, a promotional marketing agency based in Gainesville, Florida. Following the deal, What's Happening Promotions will retain its current team and operate as “What's Happening Promotions Powered by HALO,” expanding access to HALO’s creative talent, technology, and operational capabilities.

MJH Life Sciences announced it has acquired BPD Healthcare, a tech-enabled marketing and communications partner serving health systems, hospitals, and other healthcare organizations in the United States. BPD will continue to operate under the BPD Healthcare brand as a wholly owned subsidiary of MJH Life Sciences, with founder/CEO Jason Brown remaining in place. WindRose Health Investors completed the sale of BPD to MJH; financial terms were not disclosed.

OuterBox, LLC, a WILsquare Capital portfolio company, completed the acquisition of Accelerated Digital Media, LLC (ADM), a performance-driven digital marketing agency specializing in healthcare and eCommerce clients. The deal expands OuterBox’s capabilities in paid search, paid social, programmatic advertising, creative, analytics, and enterprise paid media; financial terms were not disclosed.

Fresh Produce, LLC acquired Midwest Marketing, a long-established marketing agency in Rapid City, South Dakota. The deal is intended as a strategic expansion in the South Dakota market, with both agencies continuing to operate independently under their existing brands and leadership. The transaction follows the retirement decision of Midwest Marketing’s longtime owner, Dawn Claymore.

Real Chemistry acquired Spring & Bond, a healthcare-focused digital media agency known for its omnichannel-first, data-driven approach. The deal expands Real Chemistry’s media activation and omnichannel precision marketing capabilities, with Spring & Bond founder Elizabeth Beringer continuing to lead the team and reporting to Kevin Johnson.

Alloy, a Purpose Group portfolio company focused on brand and marketing strategy, acquired Atlanta-based digital agency Hot Sauce. The deal adds Hot Sauce’s martech and growth marketing capabilities to Alloy’s strategy, branding, and communications offerings, with Hot Sauce founder George Carless joining the combined team to help expand services in an AI-era marketing landscape.

The Sourcing Group (TSG) announced it has acquired Vanguard Direct, a promotional products, printing, signage and marketing services distributor. The transaction increases TSG’s annual revenue to $265 million, with expectations to surpass $300 million in 2026; financial terms were not disclosed. Vanguard Direct will operate under TSG’s corporate umbrella and is expected to fully rebrand as TSG after the transition.

24 Seven, a privately held marketing, creative, and digital talent solutions firm, announced the acquisitions of Futureman and MTP. The deals add Futureman’s creative and immersive brand experience capabilities and MTP’s creative agency talent solutions expertise to 24 Seven’s family of brands.

Mountaingate Capital completed the acquisition of Walker Sands, an integrated B2B growth services agency, from Stone-Goff Partners. The transaction represents Stone-Goff’s exit from its investment (initiated in late 2019) and becomes the second platform investment in Mountaingate Fund III. Terms of the transaction were not disclosed.

Serata Capital Partners and Paceline Equity Partners completed the acquisition of EventLink Holding Company (EventLink Group), a Sterling Heights, Michigan-based provider of experiential marketing execution and activation services for major brands and agencies. Fort Point Capital sold its investment after backing the company since 2017; EventLink’s management team, led by CEO Kevin Otis, will remain in place. Transaction terms were not disclosed.

Adams Outdoor Advertising acquired Toledo-Detroit Outdoor (TDO Advertising), expanding its out-of-home advertising footprint in southeast Michigan and into northwest Ohio. The deal adds 70 billboard displays (18 digital and 52 static faces) across the Detroit, Michigan and Toledo, Ohio DMAs to Adams’ network.

Spectrum Science announced it has acquired Return on Focus, a strategic marketing organization serving pharmaceutical and biotech companies with an evidence-based approach to positioning. The deal expands Spectrum’s strategic and commercial capabilities and will keep Return on Focus leaders Dan Reinhardt and Abby Manning in place to continue leading the team. The transaction is Spectrum’s third acquisition since its 2023 strategic partnership with Knox Lane; financial terms were not disclosed.

5by5 Agency, part of the 3LS Inc. family of employee-owned companies, acquired Heurisay, a Nashville-based public relations firm. The deal adds PR capabilities—spanning media relations, messaging, content, crisis communications, and training—to 5by5’s integrated marketing and communications services, with Heurisay founder Kristin Faulder appointed Vice President of Public Relations to lead the new service line.

Veylan, an AI-native operating system for modern advertising, announced it has acquired Advisr, a sales operating platform used by local media organizations. The deal combines Advisr’s local media sales capabilities and customer footprint with Veylan’s AI-driven infrastructure to expand an end-to-end platform for media sales workflows. Advisr CEO Quique Nagle will join the combined company as Chief Operating Officer of Veylan.

Arbor Investments acquired Acxion Foodservice, Inc. from Prospect Hill Growth Partners for an undisclosed amount. Acxion is a sales and marketing platform focused on the North American foodservice channel, providing sales activation plus marketing, culinary, and data insight services across the United States and Canada.

Seacoast Capital made a non-control growth capital investment in Mail America in support of Wildwood Capital’s recapitalization of the company. The financing included subordinated debt and an equity co-invest alongside Wildwood and management, providing liquidity to Mail America’s founding shareholders. Terms of the transaction were not disclosed.

Carousel Capital partnered with OnSight Industries’ management team and Copeley Capital to recapitalize OnSight Industries, a provider of custom marketing signage solutions and value-added distribution services for residential and multi-family end markets. The transaction was funded with equity from Carousel Capital’s sixth fund, with senior debt financing provided by Fidus Capital.

George P. Johnson (GPJ), an experiential agency within Project Worldwide’s Project alliance, acquired Cresci's, a Miami-based design and creative agency. The deal expands GPJ’s South Florida footprint and enhances its capabilities in areas such as design, motion graphics, and spatial storytelling for B2B technology brands. Cresci's founder Juan Crescimone will remain with the business as Executive Creative Director as Cresci's is integrated into GPJ’s creative team.

Rembrand, an AI virtual product placement company, merged with Spaceback, a creative automation platform that converts social content into programmatic ads across CTV, digital video, and display. The combined business will operate under the Rembrand name, positioning itself as an AI-powered creative platform for programmatic advertising across video channels and continuing availability via The Trade Desk.

Gravity Global, backed by Elysian Capital III LP, acquired performance media agency Marketing Doctor to enhance its paid media expertise and expand its integrated brand-to-demand marketing capabilities. Marketing Doctor’s team will join Gravity Global, strengthening the combined offering in regulated and mid-market sectors including public sector, public health, and healthcare.

Amplēo acquired Avalaunch Media, a Utah-based marketing agency known for SEO, paid/traditional media, content, and brand storytelling. The deal expands Amplēo’s marketing division and supports its strategy to provide embedded, fractional marketing leadership and execution for small and scaling companies. Avalaunch cofounder and CEO David Mink will continue leading Avalaunch and will become president of Amplēo Marketing.

Interluxe Group and North & Warren, a strategic partnership backed by an equity investment from Mountaingate Capital, completed the acquisition of Quinn, a luxury-focused strategic communications agency founded in 1989. The deal expands the partners’ luxury marketing platform by adding Quinn’s communications capabilities to a broader offering spanning experiential, media, and digital marketing for luxury brands.

OpenEvidence, a medical search and AI platform for clinicians, acquired Amaro, an AI-native advertising and campaign optimization company backed by Google Ventures (GV) and Greycroft. OpenEvidence plans to integrate Amaro’s team and technology to build a modern, sustainable advertising infrastructure supporting its free-to-physician, ad-supported model as it scales usage among U.S. clinicians.

Paradise Advertising & Marketing, Inc. acquired Laurie Rowe Communications, Inc. (LRC), a tourism-focused public relations agency, for undisclosed terms. The deal expands Paradise’s travel and tourism PR capabilities by forming a dedicated, stand-alone public relations division and brings LRC’s PR team, destination-client roster, and the Travel Media Pressroom website platform into Paradise.

Incubeta, a global digital marketing agency, acquired RocketSource, a consultancy focused on AI-driven marketing transformation across data, analysis, and activation. RocketSource will be fully integrated into Incubeta, adding proprietary frameworks (including StoryVesting) and consulting talent to expand Incubeta’s human-centered AI capabilities and performance marketing offering.

Bensussen Deutsch & Associates, LLC (BDA) acquired Harper + Scott, a New York City-based creative branded merchandise agency. The deal expands BDA’s New York presence and adds Harper + Scott’s creative campaign and bespoke product design capabilities to BDA’s global technology, sourcing, and logistics platform; Harper + Scott will retain its name.

Commit Agency, a Chandler, Arizona-based marketing agency, acquired San Francisco-based Gumas Advertising, the originator of “Challenger Brand Marketing.” The deal expands Commit’s national footprint (including a San Francisco location) and adds Gumas’ trademarked challenger-brand methodology and team, with founder John Gumas becoming president of Commit Agency.

Empower Media and Ocean Media merged to form Empower Ocean Media Group, creating the second-largest full-funnel independent media agency group in the United States with approximately $1.5 billion in combined media billings. The two agencies will maintain distinct operations while centralizing technology, media negotiations, and procurement under the new group structure.

Harkey Media, an out-of-home advertising company, acquired Mesa Outdoor, an independent OOH operator in the San Francisco Bay Area, California. The deal expands Harkey Media’s footprint in northern California and was financed by Verde Outdoor Capital, with Mesa Outdoor represented by Drachman M&A Co.

Centerfield acquired ConsumerVoice, a digital commerce platform that curates and promotes products via ConsumerVoice.org and BuyersReport.org. The acquisition expands Centerfield’s technology-driven customer acquisition capabilities and adds new commerce categories, representing Centerfield’s sixth add-on since Platinum Equity acquired Centerfield.

Accenture acquired Superdigital, a U.S.-based social and influencer marketing agency founded in 2013. Superdigital will join Accenture Song to expand end-to-end social marketing capabilities spanning audience and community strategy, content creation, commerce and measurement. Financial terms were not disclosed.

Podean acquired Commerce Canal in a strategic combination backed by an equity investment from Mountaingate Capital (Mountaingate Fund III). The deal combines Podean’s global marketplace agency capabilities with Commerce Canal’s marketplace strategy and operations expertise, leveraging Commerce Canal’s proprietary Purvey.AI platform to provide an end-to-end solution for brands selling across major marketplaces worldwide.

Luxid Group, a Finland-headquartered digital marketing group backed by private equity, has acquired TriComB2B, a U.S.-based integrated B2B marketing agency. The deal expands Luxid’s presence in the United States and strengthens its B2B marketing capabilities, including public relations, brand strategy, and data-driven marketing services. TriComB2B will adopt the Luxid brand, and its principals will lead Luxid’s U.S. business.

Shamrock Capital made an undisclosed investment to acquire Penta Group, a Washington, D.C.-headquartered stakeholder communications and reputation intelligence firm, from Falfurrias Management Partners. Shamrock plans to support Penta’s continued growth by further investing in its proprietary data, analytics and AI capabilities and expanding its global footprint.

Pyxl, a full-service digital agency headquartered in Charleston, South Carolina, acquired HOOK, an award-winning strategic creative agency founded in 2005. HOOK will retain its brand and continue operating with its existing leadership, while the combination expands Pyxl’s creative capabilities and strengthens service delivery for clients across the United States and Europe.

Premier Press, a provider of print, marketing, and brand solutions, acquired POD4Print, an Oregon-based direct mail company with more than 23 years of operating history. The deal expands Premier Press’s personalized, data-driven direct mail capabilities, particularly for healthcare and financial services clients, and adds POD4Print’s expertise to Premier’s broader offerings.

BV Investment Partners made a majority investment in The Millennium Alliance, a peer-to-peer sales enablement platform that hosts C-suite executive assemblies and dinners and operates digital properties including the Millennium Live podcast. Stellus Capital Management and its affiliates provided senior unitranche debt financing and an equity co-investment to support BV’s acquisition.

Supreme Group, a healthcare and life sciences marketing and communications agency platform backed by Trinity Hunt Partners, announced it has acquired Pivot Design. The deal expands Supreme Group’s capabilities in pharma and rare disease marketing, adding Pivot’s brand, creative, and omnichannel strengths while allowing Pivot to retain its brand identity and leadership structure.

SE Ranking, an SEO software company backed by Camber Partners, acquired Planable, a social media management platform, to expand into social media and become a multi-product, AI-first marketing platform. The acquisition adds Planable’s collaboration and content planning/approval capabilities across multiple social networks, strengthening SE Ranking’s multichannel offering for digital marketing teams.

Nth Degree announced the acquisition of Lancaster Management Services and Quantum Exposition, expanding its national reach in event management, experiential marketing, and labor/installation services. The deal strengthens Nth Degree’s capabilities in trade show labor, retail environments, and permanent installations, and adds Lancaster and Quantum’s Midwest footprint to Nth Degree’s nationwide network.

Gloo, a technology platform serving the faith and flourishing ecosystem, announced it has acquired Masterworks, a faith-based marketing and fundraising company. Following the transaction, Masterworks will operate as a wholly owned subsidiary of Gloo, with leadership changes including Bryan Brown becoming CEO and founder Steve Woodworth moving to executive chairman.

THM Media, parent company of TheHomeMag, acquired Naylor Exchange Events and rebranded the events platform as TheHomeMag Exchange, effective immediately. The deal expands THM Media’s home improvement industry offerings in marketing, education, and networking, with plans to host at least six annual events across the U.S. Nick Curci of Corporate Solutions served as exclusive advisor to Naylor, LLC on the transaction.

Ironmark acquired American Marketing & Mailing Services (AMMS), a Tampa-based marketing technology company with a proprietary omni-channel campaign platform integrating direct mail, SMS, email, and digital advertising. The deal expands Ironmark’s tech-enabled, data-driven marketing capabilities—including campaign automation, data segmentation, and high-volume direct mail—while AMMS founder Chuck Fest joins Ironmark as Vice President of Strategic Development. PostCapital noted this is Ironmark’s fifth add-on acquisition since PostCapital partnered with Ironmark in June 2022.

Bishop-McCann, a global meetings, incentives, and events company, acquired MTI Events, a Kansas City-based event and incentive travel firm with more than 35 years of experience. The deal is intended to strengthen Bishop-McCann’s incentive travel capabilities by adding experienced talent and expanding its footprint in the incentive travel segment.

Publicis Groupe acquired experiential marketing agency Bespoke Sports & Entertainment in a full buyout; financial terms were not disclosed. Bespoke will join Publicis Sports within Publicis Connected Media while retaining its name, with co-founders/leadership Mike Boykin (CEO) and Greg Busch (President) continuing to run the Charlotte-based agency.

Grossman Marketing Group, a family-owned branded merchandise, print, and marketing solutions provider based in Woburn, Massachusetts, acquired Cooley Group, a Rochester, New York-based provider of customized promotional products, print, and fulfillment services. Cooley Group will continue operating under its name as a division of Grossman Marketing Group, with its team and offices remaining in place, expanding clients’ access to Grossman’s technology, e-commerce, global logistics, and sustainability initiatives like SwagCycle. Financial terms were not disclosed.

Brainlabs acquired Exverus Media to expand its independent media agency capabilities and scale. Exverus will continue operating under the Brainlabs umbrella, remaining headquartered in Los Angeles while serving as Brainlabs’ West Coast arm and gaining access to Brainlabs’ global team and proprietary Cortex AI platform.

Real Chemistry acquired Greater Than One, a healthcare-focused media, technology and omnichannel strategy agency headquartered in New York. Greater Than One will continue operating under its brand as part of Real Chemistry, with its proprietary media planning and analytics tools integrated into Real Chemistry’s platform. Financial terms were not disclosed.