Healthcare Services Acquisitions in North Dakota

  • Mayfair Capital Partners Acquires Baseline Fitness from Freeman Spogli
    February 2, 2024
    Buyer
    Mayfair Capital Partners (division of Oxford Financial Group)
    Target
    Baseline Fitness, LLC
    Seller
    Freeman Spogli
    Industry
    Healthcare Services
    Location
    North Dakota, United States
    Type
    Buyout

    Mayfair Capital Partners (a division of Oxford Financial Group) acquired Baseline Fitness, a leading Planet Fitness franchisee with 100 clubs, in a transaction that closed February 2, 2024; terms were not disclosed. Freeman Spogli sold its majority interest but retained a significant minority stake alongside Baseline management, and Mayfair intends to support Baseline’s growth plan to expand locations from ~100 to more than 150.

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