E-Commerce Acquisitions in United States

Fair Holdings, Inc., led by TrueCar founder Scott Painter, completed a $227 million take-private acquisition of TrueCar, backed by a strategic consortium including PenFed Credit Union, Zurich North America, AutoNation, Atlantic Coast Automotive, and several technology partners. Following closing, TrueCar is no longer publicly traded and Painter returns as CEO, with the new owner group aiming to prioritize profitability and deeper integration across lenders, insurers, dealers, and technology providers.

iHerb Holdings, LLC has completed the acquisition of Vitacost.com, Inc. from The Kroger Co., expanding iHerb’s scale and customer reach in the United States. The deal includes the Vitacost brand, intellectual property, and existing inventory; financial terms were not disclosed. Vitacost is an e-commerce retailer focused on vitamins, minerals and supplements and other health and wellness products.

CookUnity, a chef-to-you meal delivery subscription platform, acquired flavrs, a shoppable short-form video food discovery platform. The deal is intended to integrate a video-first discovery and commerce experience into CookUnity’s ordering flow, linking chef-created videos to real-time menus and purchase.

Boat rental marketplace Boatsetter and global boat rentals platform Getmyboat announced a merger to form a new combined entity and integrated marketplace for on-the-water experiences. The combined company will be headquartered in Miami and led by Boatsetter CEO Michael Farb, while both platforms and apps will remain active. Existing investors Level Equity, Centerbridge Partners, and Yanmar will continue to support the combined business.

Praesidian Capital announced a successful exit of its tech-enabled e-commerce consumer products distribution business. The announcement did not disclose the name of the business sold, the buyer, transaction value, or other deal terms.

Auction Technology Group plc (ATG) has acquired Chairish Inc.—the San Francisco-based parent of the Chairish and Pamono online marketplaces—for $85 million. The deal combines Chairish’s fixed-price, design-focused marketplaces with ATG’s auction-led marketplace portfolio to broaden buyer and seller reach across the global art, antiques, and vintage furnishings categories.

Gamefound, a Poland-founded tabletop crowdfunding platform, has acquired crowdfunding pioneer Indiegogo. The deal will integrate Indiegogo’s global community of 38 million members with Gamefound’s crowdfunding technology, expanding features such as pledge management, payments, analytics, and marketing tools across Indiegogo categories. Gamefound will continue operating as a dedicated tabletop platform while campaigns gain added discovery and reach through Indiegogo.

Rokt announced it has acquired Canal, a distributed commerce infrastructure platform that enables curated third-party product integrations for DTC brands and retailers. Canal’s technology will be integrated into Rokt’s AI-powered Rokt Brain and network and rebranded as “Rokt Catalog,” allowing ecommerce partners to add third-party inventory without managing logistics or inventory. Deal terms were not disclosed, and Canal’s co-founders will join Rokt’s product leadership team.

Funds affiliated with KKR made a strategic investment in SupplyHouse, a pure-play e-commerce distributor of HVAC, plumbing, and electrical products, to support the company’s long-term growth strategy. The investment was made through KKR’s Ascendant Strategy; financial terms were not disclosed.

Brooks Safety Solutions (BSS), a portfolio company of H.I.G. Capital, has acquired FireResQ, Inc., an e-commerce distributor specializing in fire hoses and related parts. FireResQ’s senior leadership will remain in place and become significant shareholders of BSS, expanding BSS’ product breadth in fire, life safety, and security solutions.

Misfits Market announced it has acquired The Rounds, a startup focused on recurring essentials delivered in reusable packaging. The deal expands Misfits Market’s sustainable grocery footprint, adds The Rounds’ member base and local market presence, and incorporates The Rounds’ corporate and multi-family partnerships into Misfits Market’s B2B distribution channel.

Instacart (Maplebear Inc.) announced it has acquired Wynshop, an e-commerce solutions provider for grocers and retailers. Wynshop will initially operate as a wholly owned subsidiary, and Instacart plans to expand its enterprise technology offerings to Wynshop’s retail partners over time.

In March 2025, Paranovus Entertainment Technology Limited completed the acquisition of the controlling equity interests of Bomie Wookoo Inc., a New York-based provider of e-commerce solutions. The deal supports Paranovus’ strategic transformation toward AI-powered entertainment products and TikTok-related e-commerce solutions.

Forest Lane Capital, a private investment firm backed by committed family office capital, acquired Simply Hydroponics, LLC, with Blue River Financial Group advising on the transaction. The acquisition is intended to broaden Forest Lane Capital’s product offering, strengthen online presence, and expand reach across commercial and enthusiast hydroponic grower segments.

NextTrip completed the acquisition of luxury online travel agency Five Star Alliance for an undisclosed amount, purchasing the remaining 51% stake after previously acquiring 49% in February. The deal makes NextTrip the sole owner of Five Star Alliance and is intended to enable integration opportunities, expand B2C and B2B growth, and strengthen NextTrip’s position in luxury travel.

S5 Equity acquired Heartland America, a discount catalog and online direct-to-consumer retailer based in Chaska, Minnesota. The deal is positioned as a strategic bolt-on to S5 Equity’s portfolio company Hammacher Schlemmer, which S5 acquired in August 2024; financial terms were not disclosed.

TickPick, a New York City-based event ticketing marketplace, acquired Fanimal, a Venice, California-based ticketing platform provider. Deal terms were not disclosed and the transaction is TickPick’s first acquisition since its $250 million growth investment from Brighton Park Capital. Fanimal founder Jonny Halprin will work with TickPick to integrate Fanimal’s primary ticketing offerings into TickPick’s platform and expand initiatives tied to LaLiga North America.

Passport, an international ecommerce solutions provider, acquired Brand Access, a provider of internationalization services for DTC brands. The deal expands Passport Global by adding in-country fulfillment enablement and local marketplace management capabilities to help brands scale in markets such as Canada, the United Kingdom, the European Union, and Australia.

Kian Capital Partners completed the acquisition of Eden Brothers, a high-growth e-commerce retailer specializing in flower seeds, bulbs, and other gardening products. Founder and CEO Sabine Randon will retain a significant ownership stake and continue to lead the business from its headquarters in Asheville, North Carolina.

LeafLink acquired Leaf Trade, a cannabis wholesale marketplace used primarily by multi-state operators and enterprise cannabis companies. The deal expands LeafLink’s B2B marketplace and related tools (payments/fintech, data insights, advertising, and retailer tools) while the two platforms continue operating without disruption during integration planning. Sweed (a partner of Leaf Trade under High Tech Holdings) will remain an independent business.

Wine Country Connect, founded by David and George Studdert, acquired wine e-commerce platform Underground Cellar and has relaunched it under new ownership. The relaunch includes immediate shipping after purchase and upgraded customer service following Underground Cellar’s April 2023 bankruptcy and operational disruption.

T.D. Jakes Enterprises (TDJE) acquired Castiron, an e-commerce technology startup, to power the launch of Nourysh, an all-in-one e-commerce platform. The acquired technology will enable underrepresented and under-resourced entrepreneurs to access tools such as storefront creation, payments, CRM, and AI-driven analytics and marketing capabilities.

NewLeaf Health LLC, an online retailer of home medical equipment and supplies, was acquired by an individual buyer. The transaction, advised by Generational Group, closed on September 30, 2024. NewLeaf Health is headquartered in Allen, Texas.

Group Bayport announced the acquisition of a majority stake in Optamark and the 100% acquisition of NorthCape. The deals expand Group Bayport’s global personalized-products offering by adding promotional products/brand management capabilities and strengthening its position in custom outdoor covers, furniture, and cushions.

2A Group, LLC acquired (through subsidiaries) the ecommerce brand CheaperThanDirt.com along with its ammunition and shooting accessory inventory. The acquisition excludes CheaperThanDirt’s firearms inventory and firearms division, and the website will continue to sell ammo and shooting sports products. Terms were not disclosed and all parties are privately owned.

Patrick Industries, Inc. completed the acquisition of ICON Direct, Inc., which operates as RecPro.com (RecPro), an aftermarket e-commerce platform focused on component products for RV and marine end markets. RecPro is headquartered in Bristol, Indiana, and Patrick expects RecPro to generate approximately $80 million in 2024 revenue. RecPro will continue operating under its existing brand and within its current facilities.

Flaviar, Inc., a beverage-alcohol (BevAlc) e-commerce platform, acquired Speakeasy Co., a US BevAlc e-commerce enablement provider, in a cash-and-stock transaction. Speakeasy’s agency and fulfillment operations will continue and be integrated under Flaviar Checkout to expand Flaviar’s B2B enablement, advertising, and data offerings. Deal terms were not disclosed.

BIDFTA.COM acquired Bargain Hunt Auctions, a division of Bargain Hunt, to expand its online auctions and reverse-logistics footprint into Nashville, Tennessee. The deal adds a Nashville team and processing facility presence in the Southeast, supporting BIDFTA.COM’s geographic growth and service to customers and supply partners.

GrubMarket, a food tech eCommerce company, announced it has acquired FreshGoGo, an online Asian grocery and specialty food eCommerce platform. FreshGoGo, founded in 2017 and headquartered in Plainview, New York, will continue to be managed by its current leadership team as it integrates with GrubMarket’s technology and logistics capabilities to expand and strengthen online grocery delivery.

Brighton Park Capital announced a $250 million growth investment in TickPick, a transparent ticket marketplace, to accelerate growth and scale operations. Symphony Ventures (Rory McIlroy’s investment partnership) also joined the round as a strategic investor. As part of the transaction, GreyLion will exit its position in TickPick following its 2019 investment.

EdenGrene Inc. (dba Bower & Branch), an online marketplace connecting independent growers with consumers for trees and plants, has acquired Tilly, a virtual landscape design service. The combined company plans to expand Tilly’s Pro Network to provide landscape design fulfillment and professional installation nationwide, pairing design services with plant and tree fulfillment. Following the acquisition, Denver Angels will lead a Series A funding round to support Bower & Branch’s growth and expansion.

Trove, a branded resale and customer trade-in technology provider, acquired resale competitor Recurate to expand its end-to-end resale offerings for consumer brands. The deal combines Trove’s trade-in, returns processing, and inventory management capabilities with Recurate’s peer-to-peer resale expertise, operational network, and Shopify integrations. Following the acquisition, Trove says it now commands over 75% of U.S. branded resale traffic and adds 29 new brand partners; Recurate co-founders Wilson Griffin and Adam Siegel will join Trove’s executive team.

GrubMarket, a tech-enabled food eCommerce company, completed the acquisition of Good Eggs, an online grocery service known for sustainability-focused, locally sourced food offerings. The deal strengthens GrubMarket’s consumer e-commerce footprint—particularly in the San Francisco Bay Area and Los Angeles—and is expected to leverage GrubMarket’s proprietary technology to improve operational efficiency and customer experience.

The Knot Worldwide acquired the business of Simply Eloped, an online platform for elopements and microweddings in the United States. Simply Eloped will continue operating as an independent brand within The Knot Worldwide’s portfolio, led by founder Janessa White, and its employees will join The Knot Worldwide.

ShakeStir LLC (dba Cocktail Courier) has acquired Thirstie, Inc., a New York-based software company that provides branded e-commerce solutions for liquor brands. The deal combines Thirstie’s B2B e-commerce technology with Cocktail Courier’s premium cocktail kit offerings to enhance consumer experiences on alcohol brand websites and support future growth.

SoundHound AI, Inc. announced it has acquired key assets from Allset, an online food ordering platform connecting restaurants with local customers. As part of the deal, Allset’s team will join SoundHound, adding restaurant relationships, engineering talent, and marketplace expertise to accelerate SoundHound’s voice commerce ecosystem vision.

An affiliate of H.I.G. Capital completed the acquisition of Health-E Commerce (HEC), an e-commerce retailer focused on FSA- and HSA-eligible products and telehealth services, including the brands FSAstore.com, HSAstore.com, and Caring Mill. Prior to the transaction, majority ownership of Health-E Commerce was held by private equity firm BPOC, which sold its stake after partnering with the company since 2019. Health-E Commerce is headquartered in Dallas, Texas and will continue operating with its existing management team.

9dcc announced it has acquired 0x Shop, a Web3 e-commerce platform, along with its engineering team. 0x Shop’s proprietary onchain commerce technologies and leadership will be integrated into 9dcc’s Networked Products platform to enhance digital engagement and scale 9dcc’s luxury “phygital” offerings.

2.0 Ventures, a private equity firm headquartered in Salt Lake City, acquired a majority (controlling) stake in direct-to-consumer athleisure brand Feat Clothing, Inc.; financial terms were not disclosed. As part of the transaction, co-founder and CEO Taylor Offer will step down from day-to-day leadership and move to the board, while Feat’s product offerings, distribution channels, and team remain in place.

STORY3 Capital Partners announced a significant new investment in Saks.com, a luxury e-commerce destination. The investment is intended to provide liquidity and support Saks.com’s next wave of growth, including continued product curation and partnerships with leading luxury brands, as well as enhanced digital customer experience and data monetization.

Karma Wallet acquired DoneGood, a sustainable and ethical shopping marketplace, to combine impact-finance tools with a curated e-commerce platform. The deal integrates DoneGood’s merchant network and product marketplace into Karma Wallet’s data, insights, and financial products, expanding rewards such as cashback and free shipping for members.

Lax.com announced it has acquired industry competitor Universal Lacrosse, including Universal’s 10 retail stores. The deal makes Lax.com the largest lacrosse-focused e-commerce and team dealer operation, while the two brands will continue operating separate e-commerce sites and Universal’s stores will continue under the Universal name.

Ziff Davis, Inc. announced it completed one acquisition in the first quarter of 2024: TDS Gift Cards. Financial terms were not disclosed, and Ziff Davis does not expect the deal to be material.

NextPlat Corp announced it has acquired Outfitter Satellite Inc. in an all-cash transaction expected to close on April 1, 2024. Outfitter, based in Nashville, Tennessee, provides satellite-based connectivity solutions and the deal is expected to more than double NextPlat’s North American technology e-commerce product sales and recurring revenue while enabling operational efficiencies and broader product offerings.

Wynshop, a digital commerce and fulfillment solutions provider for grocers and local retailers, acquired Halla, an AI-driven grocery e-commerce personalization company. The deal will integrate Halla’s personalization and relevance engine into Wynshop’s platform to enhance recommendations, substitutions, and search for digital grocery shoppers.

Beyond Inc. acquired Zulily’s intellectual property and brand assets for $4.5 million in cash plus related costs. The assets include Zulily’s website and domains, trademarks, customer database, social media accounts, and website software, while excluding all liabilities, liens, and debts. Beyond expects the new Zulily website to be functional by the end of the second quarter as it integrates operations using existing teams.

Razor Group has acquired Perch, a leading U.S. Amazon/online brand aggregator, to further consolidate the e-commerce aggregator space and create the industry’s largest global player. The combined company will manage more than 40,000 products across 30+ marketplace and direct-to-consumer channels in 10+ countries, supporting Razor’s ambition to exceed $1 billion in medium-term revenue. In conjunction with the acquisition, Razor also announced a Series D financing round led by Presight Capital to fund technology and supply-chain automation initiatives.

The Ambr Group acquired Profound Commerce, a brand platform holding 15 e-commerce brands, to expand its omnichannel consumer retail portfolio. Following the acquisition, Ambr Group will operate 45 brands generating over $125 million in annual revenue, strengthening its capabilities in acquiring and scaling Amazon-first and other e-commerce brands.

Trellus Same-Day Local Delivery & Marketplace acquired LocaLI Bred, a Long Island-based curated gift box company featuring local artisans and makers. The brand will operate as “LocaLI Bred curated by Trellus,” continuing its mission of supporting small businesses within Trellus’ expanding same-day delivery network across Long Island and Westchester County.

Bloomreach acquired Radiance Commerce, an enterprise-grade conversational commerce platform powered by generative AI and large language models. The deal is intended to accelerate Bloomreach’s AI innovation for e-commerce, including enhancing and optimizing its conversational shopping product, Bloomreach Clarity, with Radiance’s technology and team expertise.

Fresh2 Group Ltd., through its subsidiary Fresh2 Technology Inc., signed a definitive stock purchase agreement to acquire 100% of Youfood Group Inc., a cross-border business-to-consumer food e-commerce platform. The transaction is intended to connect Asian and South American food resources with North American customers and expand Fresh2’s customer base and supply-chain ecosystem. Consideration consists of 38,333,334 newly issued shares of Fresh2 Class A common stock.

Liquidity Services, Inc. acquired Sierra Auction, a full-service auction company specializing in the sale of vehicles, equipment, and surplus assets for government agencies, commercial businesses, and charities. The deal expands Liquidity Services’ presence in the southwestern United States—particularly the municipal government surplus market—and strengthens its transportation and used equipment marketplace and related logistics services.

Mainfactor Inc. acquired the e-commerce-related sites and assets of Gimme Radio Inc., expanding its e-commerce-as-a-service and direct-to-consumer capabilities in the music and entertainment sector. Following the acquisition, Mainfactor relaunched the Gimme Metal store and plans to reintroduce the Gimme Country and Gimme Hip-Hop stores in early 2024.

Benchmark Tool and Supply acquired TigerSupplies.com, an online retailer of construction lasers and surveying equipment, to expand its market presence and product offerings in construction technology. TigerSupplies.com will be integrated into Benchmark’s operations, supporting Benchmark’s strategy to combine online platforms with a network of physical stores across the United States.

Blackford Capital acquired LTD Online Stores, Inc. (LTD), a patio furniture e-commerce business and wholesale distributor selling middle-to-high-end indoor and outdoor furnishings via wholesale/drop-shipping, direct-to-consumer online sales, and a retail storefront. The deal adds LTD (including brands such as Patio Productions and Harmonia Living) to Blackford’s Patio Portfolio alongside Artificial Turf Supply (ATS) and Starfire Direct, expanding the platform’s product mix and omni-channel distribution.

Blackstone, through private equity funds affiliated/managed by the firm, acquired Rover Group, Inc. in an all-cash transaction valued at approximately $2.3 billion. Rover stockholders received $11.00 per share in cash, and the company’s shares ceased trading and were delisted from Nasdaq upon closing (completed February 27, 2024 following stockholder approval on February 22, 2024).

BAXUS, a marketplace for buying, selling, and trading rare wines and spirits, announced it has acquired BoozApp, a mobile app focused on liquor pricing transparency and collection tracking. The combination is intended to provide users with more comprehensive pricing data, improved confidence/security around collections, and broader reach among casual drinkers, collectors, and enthusiasts.

Out&Back Outdoor acquired gear exchange company The Locals Sale to expand its online marketplace for new and used outdoor gear. The deal adds The Locals Sale’s website, inventory, warehouse space, and branded events to Out&Back, strengthening its winter sports hard-goods selection and circular-economy offering.

Vivid Seats Inc. announced it has acquired Vegas.com in a cash-and-stock transaction valued at approximately $240 million. The deal expands Vivid Seats’ online marketplace presence in Las Vegas by adding Vegas.com’s entertainment and travel booking inventory (shows, attractions, tours, hotels, and flights).

GigaCloud Technology Inc. completed an asset acquisition of Noble House Home Furnishings LLC for approximately $85 million, funded entirely with cash on hand. The deal adds Noble House’s inventory, warehouse leases, IP, websites/domains, and customer contracts, enhancing GigaCloud’s B2B marketplace with greater product variety, supply chain scale, and logistics capabilities, including expanded operations into Canada and a new sourcing origin in India.

MSG Distributors, Inc. completed an all-cash acquisition of Boxed.com, including various intellectual property portfolios and affiliates (collectively, Boxed). The deal is intended to revitalize Boxed.com leveraging MSG’s distribution and fulfillment infrastructure across the United States. Hilco Streambank oversaw the sale, with Potter Anderson & Corroon LLP advising Boxed and Yuabov Law Group PLLC advising MSG.

The Swoondle Society acquired ShopTomorrows, a resale marketplace focused on childrenswear. The deal expands Swoondle’s customer base and product selection and positions it as a leading trade-based apparel resale platform in the United States, strengthening its circular-economy and sustainability mission.

SellerX signed an agreement to acquire U.S.-based eCommerce aggregator Elevate Brands in an all-share transaction, creating the combined entity SellerX Group headquartered/steered from Berlin. In connection with the deal, existing shareholders are investing more than €60 million of new equity led by Sofina (with several other SellerX investors participating), and BlackRock and Victory Park Capital upsized the company’s existing credit facility to support further M&A. The transaction is expected to close by the end of June 2023, subject to customary conditions.

Regent, a Los Angeles-based investment firm, has acquired Zulily, an online retailer previously a wholly owned subsidiary of Qurate Retail. The divestiture supports Qurate Retail's Project Athens strategy by simplifying its portfolio and improving liquidity, with potential for Qurate Retail to receive an earnout in future years.

Suma Brands completed a merger with D1 Brands, creating a new combined company named The Ambr Group focused on acquiring and scaling Amazon FBA businesses. In conjunction with the merger, the combined company raised new equity financing from investors including CoVenture, Material, and Pace Capital to support continued consolidation in the Amazon aggregator ecosystem.

Enthusiast Auto Holdings, LLC (EAH), a Cortec Group Fund VII, L.P.-backed e-commerce platform in the performance automotive aftermarket, acquired RCI Off Road. RCI Off Road, founded by Josh and Miranda Rudkin and headquartered in Loveland, Colorado, manufactures and sells off-road aftermarket accessories for pickup trucks and SUVs via e-commerce. Terms of the transaction were not disclosed.

New Phase Blends, an online CBD blog and store owned by Dale Hewett, acquired CBD School. The acquisition is intended to consolidate CBD-related data and expand New Phase Blends’ informational database to strengthen its educational content offering.

Central Carolina Inboards acquired Discount Inboard Marine LLC, an e-commerce retailer of discounted inboard engine ski boat parts and accessories. The transaction, advised by Generational Equity, closed on March 3, 2023, and includes plans to integrate DIM into CCI’s existing e-commerce operations.

Trends International announced it has acquired Art.com and its sister site Allposters.com. The deal has closed and includes the brands’ IP, content library, tradenames, and U.S. operations near Columbus, Ohio, along with staff and management.

reCommerce, a portfolio company of Topspin Consumer Partners, acquired Firefly Buys, a high-growth, full-service e-commerce accelerator and major North American Amazon seller. Firefly Buys provides end-to-end services for brands selling on Amazon and other marketplaces, including supply chain management and listing optimization. The deal expands reCommerce’s capabilities and offering to brand partners on Amazon.

AnPac Bio-Medical Science Co., Ltd., through its subsidiary Fresh2 Technology Inc., entered into a definitive stock purchase agreement to acquire 100% of Fresh2 Ecommerce Inc, a B2B e-commerce platform connecting Asian food suppliers and U.S. supermarkets. The purchase consideration is $2.1 million, payable in newly issued Class A ordinary shares (or ADSs), with closing expected in the first quarter of 2023.

Resource Innovations (RI) announced the acquisition of Connecticut-based e-commerce and customer engagement company TechniArt. The deal is intended to expand RI’s software-enabled clean energy services for utility clients by adding TechniArt’s customer engagement and e-commerce platforms to support energy efficiency and decarbonization initiatives.

Purivitae Ventures (PV) announced it will acquire QUADROPRESS, an eCommerce business selling in-house branded workout devices and home fitness accessories. The deal expands PV’s portfolio in the health and fitness vertical and adds QUADROPRESS’ eCommerce and e-fulfillment capabilities to support growth and new product launches such as the planned Dirt Product Group.

WILsquare Capital, a St. Louis-based private equity firm, completed a majority acquisition/recapitalization of Entropic, Inc. dba Resident Essentials, an e-commerce and catalog supplier of products (including adaptive clothing and other items) to senior care facilities and their residents. Founder Jeff Garber, the prior sole owner, sold a majority stake but retained significant equity and joined the company’s Board, while David Lonczak was appointed CEO to succeed Garber. Financial terms were not disclosed.

Sirved Mobile Solutions, Inc., a Toronto-based restaurant and menu discovery platform, acquired AllergyEats, a crowdsourced guide to allergy-friendly restaurants. The deal expands Sirved’s restaurant discovery offerings while AllergyEats is expected to continue operating separately without disruption to users.

Turn5 acquired Eckler's in a transaction advised by Prestwick, which acted as Eckler's exclusive advisor; financial terms were not disclosed. Eckler's is a specialty e-tailer of automotive aftermarket parts and accessories focused on vehicle restoration markets. Turn5 is a Philadelphia, Pennsylvania-based e-commerce retailer serving automotive enthusiasts through multiple online storefronts.

Digital Fuel Capital announced a majority investment in PuppySpot, an online marketplace that connects consumers with puppies from a vetted network of breeders. The partnership is intended to support PuppySpot’s next phase of growth by leveraging Digital Fuel’s expertise in e-commerce, technology, marketing, and analytics.

A-Mark Precious Metals’ wholly owned subsidiary JM Bullion acquired certain assets of BGASC, an online precious metals dealer, for $4.5 million in cash. The asset purchase includes BGASC’s website, domain, trademarks, customer list, and related intellectual property, and JM Bullion plans to operate BGASC as a standalone brand.

GOAT Group has agreed to acquire Grailed in a cash and stock deal. The transaction follows GOAT Group’s prior investment in Grailed in September 2021 and is expected to close in approximately 45 days subject to regulatory approvals and customary closing conditions.

Odys Global acquired JuiceMarket.com under a definitive agreement to strengthen its position in premium aged domains. Following the deal, JuiceMarket.com founder Sean Markey will curate Odys Spotlight, and JuiceMarket.com customers will be able to join Odys Global’s marketplace community.

GiddyUp, working with Ace Hardware, acquired the Grommet brand after learning Grommet was at risk of going out of business. The transaction is intended to preserve and grow Grommet’s marketplace for innovative products from small businesses and expand its reach globally using GiddyUp’s tools, partnerships, and distribution capabilities.

Sentinel Capital Partners acquired SmartSign, an online provider of customizable signs, labels, and tags used for regulatory, compliance, and safety applications. SmartSign is headquartered in Brooklyn, New York and operates nearly 30 specialized e-commerce websites. Sentinel partnered with SmartSign’s management team and incumbent investor Norwest; financial terms were not disclosed.

Misfits Market announced it will acquire online grocer Imperfect Foods, combining two sustainability-focused grocery brands. The deal is intended to scale their efforts to reduce food waste and improve the online grocery supply chain, with the combined business targeting over $1 billion in sales and profitability by early 2024.

eBay Inc. has acquired the myFitment group of companies, bringing myFitment’s fitment data and listing-optimization technology in-house to improve the parts and accessories selling and buying experience on eBay Motors. The transaction, which includes myFitment, LLC and Illumaware, LLC among others, was signed and closed on August 23, 2022; financial terms were not disclosed.

Seawall Capital, LLC announced an investment in Sports Endeavors, Inc., the owner of Soccer.com and related online sports outfitting brands. The partnership will support Sports Endeavors’ growth in serving youth soccer clubs and fans, including expanding capabilities ahead of increased soccer participation and major events such as the 2026 FIFA Men’s World Cup.

eBay Inc. entered into an agreement to acquire TCGplayer, a marketplace and technology platform serving collectible trading card game enthusiasts. The transaction is valued at up to approximately $295 million and is expected to close in Q1 2023, subject to customary closing conditions and regulatory approvals.

IVEST Consumer Partners and Equity Group Investments (EGI) made a strategic investment in Entertainment Earth to provide additional capital and support for the company’s continued growth. Entertainment Earth’s founders and senior management team will continue to lead the business and retain a significant ownership stake. Financial terms were not disclosed.

Profound Commerce acquired FBA Capital Management’s portfolio of e-commerce marketplace brands, expanding Profound Commerce’s brand-holding platform and increasing scale. As part of the transaction, FBA Capital Management will take a minority stake in Profound Commerce and its principals will join Profound Commerce’s board and leadership team.

Emerald Holding, Inc., owner and organizer of the NY NOW wholesale market, acquired Bulletin Inc., a digital wholesale marketplace connecting more than 3,000 independent brands with over 26,000 retailers. The deal (terms not disclosed) is intended to combine NY NOW’s in-person events with Bulletin’s e-commerce platform to create a year-round discovery and transaction platform for gift and home buyers and brands. Following the acquisition, Bulletin’s employees—including co-founders Alana Branston and Ali Kriegsman—will join Emerald in leadership roles across Bulletin and NY NOW.

Brookside Capital Partners announced an investment in The Porch Swing Company (TPSC), providing unitranche debt and an equity co-investment to support Roebling Capital Partners’ acquisition of TPSC. Founded in 2008 and headquartered in Oldsmar, Florida, TPSC is a direct-to-consumer e-commerce retailer of porch swings, swing beds, and related outdoor furniture. Additional investors in the transaction included Harbert Credit Solutions, Heena and Rakesh Rathore, and Travis VanderKodde.

Cincy Brands, a technology-driven consumer products company, announced it has acquired Vitabox, an online seller of everyday essential products. The deal adds Vitabox’s marketplace, technology, and fulfillment capabilities to help Cincy Brands scale operations and accelerate growth across its portfolio of brands.

TCGplayer entered into a definitive agreement to acquire ChannelFireball and BinderPOS (assets of CFB Group), uniting major brands across trading card game content, events, marketplace, and retail POS software. The deal adds BinderPOS’s inventory management/POS capabilities and ChannelFireball’s content, marketplace, and events to deepen integration between hobby retailers and the TCGplayer Marketplace and expand into additional collectible categories.

Incline Equity Partners, a Pittsburgh-based private equity firm, invested in and recapitalized Raney's, an e-commerce distributor of aftermarket heavy-duty truck parts and accessories. Raney's is headquartered in Ocala, Florida and serves truckers and fleet operators across North America with a broad catalog of parts and accessories. Founders Advisors served as Raney's exclusive financial advisor on the transaction.

Queenly, a formalwear marketplace and search engine, announced that it has acquired Mi Padrino, a quinceañera-focused marketplace and event planning platform for the Latinx community. Mi Padrino will fold completely into Queenly, expanding Queenly’s user base, vendor inventory, and content library. Financial terms were not disclosed.

EBG, a U.S. e-commerce solutions provider focused on travel and entertainment, is acquiring Undercover Tourist, a privately held B2C online travel marketplace specializing in theme parks and attractions. Undercover Tourist will continue operating as a separate business unit within EBG, and the combined business plans to expand offerings and distribution reach nationally.

Ontario Teachers' Pension Plan Board has closed an investment in Orva, a full-service e-commerce platform focused on selling footwear, apparel, accessories, and home products for leading consumer brands. The investment was made in partnership with Trilantic North America and the Aizer and Shalom families; financial terms were not disclosed.

ESW, a global direct-to-consumer (DTC) ecommerce company, completed its previously announced acquisition of Scalefast, an end-to-end ecommerce solution provider based in Los Angeles. The deal expands ESW’s technology and services capabilities, adding Scalefast’s specialty store and data analytics strengths and extending ESW’s reach across additional retail categories.

Pinterest, Inc. has completed the acquisition of THE YES, an AI-powered fashion shopping platform that offers users a personalized shopping feed based on inputs such as brand, style, and size. Pinterest expects THE YES’s technology and team to accelerate its vision of becoming a destination for taste-driven shopping, and plans to sunset THE YES app and website as it integrates the technology.

Westbridge Capital Ltd. has closed the acquisition of sliBuy Inc., an online no-reserve auction marketplace. sliBuy is headquartered in Shorewood, Illinois and focuses on purchasing and reselling store-level inventories from major United States retailers. Founder Michael Ringelsten will remain involved as a shareholder and director, and Steve Fitzgerald will assume the role of CEO.

EBG, a U.S. e-commerce solutions provider specializing in travel and entertainment, acquired Sparkfly Perks, a national employee discount and benefits platform. The deal expands EBG’s corporate client base and adds new products, with the Sparkfly Perks platform to be transitioned into EBG’s Working Advantage platform.