The Real Brokerage Acquires Flyhomes' Consumer Home Search Technology

The Real Brokerage Inc. to Acquire LemonBrew Lending

September 26, 2022

Cloud & SaaS

The Real Brokerage Inc. signed an agreement to acquire LemonBrew Lending Corp., a tech-enabled home loan platform operating as a mortgage brokerage and licensed lender across 20 U.S. states. The deal is structured as a share purchase agreement for total consideration of $1.25 million ($800,000 in cash plus $450,000 in Real shares), with completion expected in the fourth quarter of 2022.

Flyhomes Acquires Loftium

February 14, 2023

Real Estate

Seattle-based home-buying platform Flyhomes has acquired host-to-own startup Loftium. Loftium's 11 employees (including its two co-founders) will join Flyhomes while Loftium maintains its operations and branding; Flyhomes plans to integrate Loftium's host-to-own affordability product into its search and home-buying tools.

The Real Brokerage Acquires Sentry Residential

April 4, 2023

Real Estate

The Real Brokerage Inc. has merged Sentry Residential into its platform and will launch a new Real Military Division to serve service members and veterans. Sentry brings operations in 74 markets across 24 states, relationships with the U.S. Department of Defense, and a roster that helped over 3,000 military families, pushing Real above 10,000 agents.

Flyhomes Acquires Assets from Home Sale Assured

September 11, 2023

Real Estate

Flyhomes has entered a definitive agreement to acquire certain assets and the Home Sale Assured brand from Innovative Holdings, LLC. The deal brings Home Sale Assured founder Eric Meadow into Flyhomes in a senior executive role and expands Flyhomes' "buy before you sell" Guaranteed Backup Contract offering for lenders, realtors and consumers.

Rocket Companies Completes Acquisition of Redfin

July 1, 2025

Real Estate

Rocket Companies has completed its acquisition of Redfin, combining the Redfin real estate brokerage website with Rocket Mortgage. The companies also introduced “Rocket Preferred Pricing” for customers who finance through Rocket Mortgage and buy homes listed by (or with help from) Redfin agents.

Real Brokerage Inc. Acquires Expetitle, Inc.

January 20, 2022

Professional Services

The Real Brokerage Inc. completed the acquisition of 100% of Expetitle, Inc., a technology-driven title and eEscrow provider, pursuant to a January 20, 2022 stock purchase agreement. The deal (approximately $8.232 million cash consideration plus equity incentives) integrates Expetitle's mobile title and closing technology into Real's agent and consumer platform to streamline the end-to-end home buying experience.