Seismic Acquires Grapevine6

Seismic Acquires Percolate

November 5, 2019

Marketing & Advertising

Seismic, the San Diego–based sales enablement platform, has acquired Percolate, a New York–based marketing campaign orchestration and content management platform. The deal combines Seismic's sales enablement and asset management capabilities with Percolate's content orchestration tools to provide marketers enterprise-scale content production, planning and distribution.

Clari Acquires Groove to Add Sales Engagement to Its Revenue Platform

August 14, 2023

Cloud & SaaS

Clari has acquired Groove, a market-leading sales engagement platform, and will integrate Groove’s workflow automation and AI-driven engagement capabilities into Clari’s AI-powered Revenue Platform. Groove co-founders Chris Rothstein and Austin Wang will join Clari to lead the Groove product line as the combined offering aims to give revenue teams end-to-end visibility, execution, and improved forecasting.

Seismic to Merge With Highspot in AI-Powered Revenue Enablement Deal

February 12, 2026

Cloud & SaaS

Seismic and Highspot have signed a definitive agreement to merge, combining two AI-powered enablement and go-to-market (GTM) performance platforms. The combined company will operate under the Seismic brand and be led by Seismic CEO Rob Tarkoff, with Permira remaining the controlling shareholder after closing.

Seismic Acquires Lessonly

August 16, 2021

Cloud & SaaS

Seismic, the San Diego–based sales enablement platform, acquired Indianapolis-based Lessonly, a training, coaching and enablement SaaS provider, to integrate learning and coaching into its enablement offering. The acquisition coincided with Seismic closing a $170 million Series G financing led by Permira to accelerate product expansion, R&D, and global growth.

6sense Acquires Granite Media

June 9, 2022

Marketing & Advertising

6sense has acquired AdTech provider Granite Media to expand its omni-channel advertising and managed services capabilities within the 6sense Revenue AI platform. The Granite Media marketing team will join 6sense to lead advertising product innovation and managed services; the announcement also coincided with two new executive hires at 6sense.

Bazaarvoice Acquires Granify

December 5, 2023

Cloud & SaaS

Bazaarvoice has acquired Granify, an AI-driven e-commerce contextualization and conversion optimization platform, to enhance its full-funnel e-commerce and user-generated content (UGC) offering. The deal integrates Granify’s in-session behavioral AI capabilities with Bazaarvoice’s product and UGC data to drive improved on-site personalization and higher conversion rates for brands and retailers.