Platinum Equity Acquires Centerfield; Centerfield Completes Add-on of Digital Ventures

Centerfield Acquires ConsumerVoice

August 25, 2025

Marketing & Advertising

Centerfield, a Platinum Equity–backed digital customer acquisition platform, has acquired ConsumerVoice, a digital commerce platform that curates and promotes products on sites including ConsumerVoice.org and BuyersReport.org. The add-on expands Centerfield's digital commerce capabilities and audience reach, enabling cross-sell opportunities for Centerfield's Dugout platform and serving new categories for its brand clients.

Centerfield Acquires Business.com and Savings.com

February 2, 2021

Marketing & Advertising

Centerfield, a Los Angeles-based customer acquisition and marketing company, acquired two digital publishers — Business.com and Savings.com — to expand its owned & operated portfolio and extend its Dugout platform into B2B and e-commerce verticals. The deals are add-on acquisitions for Centerfield since the company was acquired by Platinum Equity in December 2019; Platinum Equity remains the sponsor behind Centerfield.

Centerfield Acquires Social Commerce Publisher Brainjolt

November 21, 2024

Marketing & Advertising

Centerfield has acquired Brainjolt, a social commerce platform and digital publisher that curates products and drives e-commerce purchases via Meta, Snap and TikTok. The acquisition adds social commerce capabilities to Centerfield’s Dugout customer-acquisition platform and represents the fifth add-on for Centerfield since its acquisition by Platinum Equity.

Centerfield Acquires Datalot from Lightyear Capital–Affiliated Fund

August 2, 2021

Marketing & Advertising

Centerfield has acquired Datalot, a digital distribution and marketing platform for the insurance industry, from an investment fund affiliated with Lightyear Capital. Datalot—founded in 2009 with offices in Brooklyn and Denver and more than 300 employees—delivers over 10 million qualified consumers annually to 40+ insurance carriers; the deal is Centerfield's fourth add-on since becoming a Platinum Equity portfolio company.

Platinum Equity to Acquire XD Connects

September 11, 2025

Retail

Platinum Equity has signed a definitive agreement to acquire XD Connects, a Netherlands-based designer and value-added supplier of corporate gifts and custom-branded merchandise. The company’s acquisition is expected to create scale and expand product portfolio and geographic reach through an envisioned combination with Platinum Equity’s recently announced acquisition of Solo; financial terms were not disclosed and closing is subject to customary conditions and regulatory approvals.

Kochava Acquires DigiCenter

May 19, 2021

Data & Analytics

Kochava Inc. has acquired DigiCenter, a provider of identity and cross-device graph data for marketers, publishers, and ad-tech providers. The acquisition expands the Kochava Collective's owned data footprint—adding DigiCenter's hashed-email and identity graph assets—to bolster cross-device measurement, audience enrichment, and privacy-first data capabilities.