Insignia Capital Group Invests in MediaAlpha in $350M Recapitalization
February 4, 2019
Insignia Capital Group has agreed to make a new investment in MediaAlpha through a recapitalization that values the company at approximately $350 million. White Mountains Insurance Group will remain a significant equity holder with a 42% fully-diluted stake; the deal is intended to accelerate MediaAlpha’s international expansion, technology investment, and entry into new vertical markets.
- Buyers
- Insignia Capital Group, White Mountains Insurance Group, Ltd.
- Targets
- MediaAlpha
- Sellers
- Selling equity holders (unnamed)
- Industry
- Marketing & Advertising
- Location
- California, United States
- Transaction Type
- Recapitalization
Explore More
Related Acquisitions
-
Insignia Capital Group Recapitalizes Tidal Financial Group
September 3, 2025
Financial Services
Insignia Capital Group has made a strategic recapitalization investment in Tidal Investments LLC (Tidal Financial Group), providing capital to support the firm's continued growth while preserving existing majority ownership and executive leadership. The transaction positions Tidal to invest in talent, deepen its ETF services platform and scale operations as the firm supports more than 270 ETFs and over $45 billion in assets under management.
-
Insignia Capital Group Invests in New Engen
December 8, 2021
Marketing & Advertising
Insignia Capital Group completed an equity investment in New Engen, a Seattle-based digital marketing agency, to accelerate growth and expand the agency's service capabilities. Insignia will join New Engen's board; existing investor August Capital and New Engen management will remain on the board as the agency continues to operate independently.
-
CC Capital Partners Acquires Insignia Financial in A$3.3 Billion Deal
July 24, 2025
Wealth Management
Insignia Financial, an Australian wealth management firm, will be acquired by CC Capital Partners (New York) along with co-investor One Investment Management for about A$3.3 billion (US$2.2 billion). The agreement would purchase 100% of Insignia’s shares for A$4.80 each, pending regulatory approvals from APRA, FIRB, and ACCC, with a target close in the first half of 2026.
-
Insignia Capital Group Makes Strategic Growth Investment in Trooh Media
January 7, 2026
Media & Entertainment
Insignia Capital Group has made a strategic growth investment in Trooh Media, a digital-out-of-home (DOOH) media platform that reaches Gen Z on U.S. college campuses. The capital will support Trooh’s expansion of talent, capabilities and platform initiatives while founder Martin Poitras remains CEO and Toby Sturek joins as President.
-
Insignia Capital Group Makes Equity Investment in Market Performance Group
January 28, 2021
Marketing & Advertising
Insignia Capital Group completed an equity investment in Market Performance Group (MPG), a Princeton Junction-based omnichannel commerce and sales strategy provider for CPG brands. The investment will fund MPG’s organic growth and support acquisition-driven expansion while the existing leadership team remains in place to continue operations.
-
White Mountains Acquires Majority Interest in Ark Insurance Holdings
October 1, 2020
Insurance
White Mountains Insurance Group agreed to invest $605 million of equity (at a $300 million pre-money valuation) and purchase $41 million of shares from existing owners to acquire a majority interest in Ark Insurance Holdings, the parent of Ark Syndicate Management Ltd. The capital raise will give White Mountains ~72% ownership at closing (63% fully diluted), with a commitment to contribute up to an additional $200 million in 2021 to substantially expand Ark's Lloyd's capacity, convert its Bermuda reinsurance entity, and hire underwriting talent.
Track M&A activity that matters to you
Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.