Innovid Acquires TVSquared

Mediaocean to Acquire Innovid (NYSE:CTV) in ~$500M Deal; Innovid to Merge with Flashtalking

November 21, 2024

Cloud & SaaS

Mediaocean entered into a definitive agreement to acquire Innovid for an enterprise value of approximately $500 million (about $525 million equity value). As part of the transaction, Innovid will merge with Flashtalking to form a premier independent, omnichannel ad tech platform, with the deal expected to close in early 2025.

Mediafly Acquires InsightSquared

January 25, 2022

Cloud & SaaS

Mediafly, a sales and revenue enablement platform, completed the acquisition of revenue intelligence provider InsightSquared on January 25, 2022. The deal combines Mediafly’s content engagement and value-selling capabilities with InsightSquared’s revenue analytics to create an integrated revenue enablement and intelligence platform for B2B revenue teams.

DIRECTV Acquires Majority Ownership of INVIDI Technologies

January 15, 2025

Media & Entertainment

DIRECTV acquired a majority ownership stake in INVIDI Technologies, a leading provider of addressable television advertising solutions. INVIDI will continue to operate independently under its existing leadership and will be jointly owned by DIRECTV, DISH, and WPP as the company expands its U.S. and international addressability efforts.

Pinterest to Acquire tvScientific

December 13, 2025

Marketing & Advertising

Pinterest entered into a definitive agreement to acquire tvScientific, a connected TV (CTV) performance advertising platform. The deal will combine Pinterest’s intent-rich audience signals with tvScientific’s outcome-based CTV engine, integrating tvScientific into Pinterest Performance+ and related performance products. Closing is expected in the first half of 2026, subject to regulatory review and other customary conditions.

Xperi Acquires Vewd Software

July 5, 2022

Software

Xperi Holding Corporation acquired Vewd Software Holdings Limited for $109 million in cash and debt to accelerate entry into the Connected TV and streaming media market and expand TiVo's streaming platform footprint. The deal adds roughly 275 employees and an installed European device footprint of about 15 million devices, positioning Xperi as a leading independent provider of Smart TV middleware.

Square (SQ) to Acquire Majority Stake in TIDAL in $297 Million Deal

March 4, 2021

Media & Entertainment

Square Inc. entered into a definitive agreement to acquire a majority ownership stake in TIDAL for a total deal value of $297 million, funded with a mix of cash and stock. TIDAL is expected to operate independently within Square alongside the Seller and Cash App ecosystems, with existing artist shareholders remaining co-owners after closing.