Impact XM (Riverside portfolio) Acquires Jack Morton From Omnicom

Impact XM and Jack Morton to Merge, Creating Expanded Global Experiential Agency

January 22, 2026

Marketing & Advertising

Impact XM and Jack Morton announced they will merge to form an expanded global experiential marketing agency operating under the Jack Morton name. The combined organization is expected to integrate strategy, creative, production/fabrication, digital innovation and measurement, and is projected to close in the first quarter of 2026, subject to customary approvals.

The Riverside Company Invests in Impact XM

December 20, 2023

Marketing & Advertising

The Riverside Company, a global private equity firm, has completed an investment in the parent company of Impact XM, a full-service experiential marketing and event production agency. Riverside said the partnership will accelerate Impact XM’s domestic and international growth and expand its capabilities across live events, corporate activations and brand experiences.

Impact XM Acquires Touch Associates

March 4, 2025

Marketing & Advertising

Impact XM, a global experiential marketing agency backed by Riverside, has acquired UK-based Touch Associates to expand its UK and European presence and strengthen experiential and event capabilities. The deal integrates Touch's strategic event expertise into Impact XM's global production and service footprint to deliver broader, immersive brand experiences for clients.

Impact XM Acquires MorEvents

May 2, 2023

Marketing & Advertising

Impact XM, a global event and experiential marketing agency headquartered in Dayton, New Jersey, has acquired MorEvents, a women-owned event management and creative agency based in Denver, Colorado. The acquisition brings MorEvents' expertise in virtual and large-scale physical events to Impact XM, expands the agency's creative and event strategy capabilities, and establishes a western U.S. office in Denver. Financial terms were not disclosed.

Impact XM Acquires Matrex Exhibits

October 29, 2024

Marketing & Advertising

Impact XM, a global experiential marketing agency based in New Jersey, has acquired Matrex Exhibits, an award-winning exhibit, event and environmental design firm based in the greater Chicago area. The acquisition adds Matrex's fabrication and experiential execution capabilities to Impact XM's offering and strengthens the combined firm's position—particularly in the pharmaceutical and trade-show segments—while supporting Impact XM's continued geographic and capability expansion.

The Marketing Practice Acquires Omobono

August 17, 2021

Marketing & Advertising

Horizon Capital-backed The Marketing Practice (TMP) has acquired Omobono, a leading digital experience and brand agency, bringing together TMP’s ABM and demand-generation capabilities with Omobono’s digital, creative and brand expertise. The combined group will employ around 250 people across the US, UK, Germany and Australia and serves major B2B clients including ServiceNow, Salesforce, Lenovo, SAP and Thomson Reuters.