Genetic Technologies Acquires AffinityDNA Direct-to-Consumer Business
July 14, 2022
Genetic Technologies Limited (GENE) completed the acquisition of the direct-to-consumer eCommerce business and distribution rights of AffinityDNA, including websites, brand identities, laboratory testing and distribution agreements. The deal expands GENE’s direct-to-consumer channel and product portfolio across the US, UK and Europe, adding AffinityDNA’s consumer and pet genomics offerings to GENE’s geneType and EasyDNA brands.
- Buyers
- Genetic Technologies Limited
- Targets
- AffinityDNA
- Industry
- Biotechnology
- Location
- United Kingdom
- Transaction Type
- Buyout
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