Dentsu Group Acquires LiveArea (Merkle) From PFSweb

Dentsu Aegis Network / Merkle Acquires 4Cite Marketing

January 15, 2020

Data & Analytics

Dentsu Aegis Network has acquired 4Cite Marketing, which will join Merkle to bolster Merkle's identity and people-based marketing capabilities. The deal brings 4Cite's people-based identification technology and first-party consumer data network — and roughly 50 employees located in Albany, New York and Peterborough, New Hampshire — into Merkle's platform to strengthen identity resolution and addressable media offerings.

Dentsu Group / Merkle Acquires Pexlify

June 15, 2022

IT Services

Dentsu Group has agreed to acquire Pexlify, a UK & Ireland-based Salesforce consultancy, which will join Merkle to strengthen its Salesforce implementation and CXM capabilities. The acquisition adds roughly 150 employees and expands Merkle's Salesforce services across the UK, Ireland and other European locations, enhancing Sales, Service and Experience Cloud offerings.

Dentsu Aegis Network / Merkle Acquires Digital Pi

January 27, 2020

Marketing & Advertising

Dentsu Aegis Network has acquired Digital Pi, a Dallas-based B2B digital marketing and marketing-automation consulting agency. Digital Pi will join Merkle to expand Merkle's B2B capabilities, particularly in Adobe Marketo/marketing automation and campaign operations; Digital Pi's ~50 employees will integrate into Merkle's B2B group.

Merkle Acquires Shift7 Digital from RLH Equity Partners

April 4, 2023

Marketing & Advertising

Merkle, a dentsu company, has acquired Shift7 Digital, a Salesforce B2B commerce and digital experience consultancy previously backed by RLH Equity Partners and Salesforce Ventures. The acquisition strengthens Merkle's Experience & Commerce practice by adding Shift7's B2B Salesforce multi-cloud capabilities and expertise serving manufacturers and distributors.

Merkle / Dentsu Aegis Network Acquires HelloWorld

January 3, 2018

Marketing & Advertising

Merkle, a Dentsu Aegis Network company, has acquired HelloWorld, a Detroit-based digital marketing and loyalty solutions provider with approximately 370 employees. The acquisition adds HelloWorld's promotional and loyalty technology and services to Merkle's people-based marketing capabilities and will operate as "HelloWorld, a Merkle Company."

Merkle Acquires Media Storm (Water Cooler Group)

February 1, 2020

Marketing & Advertising

Merkle, a Dentsu Aegis Network agency, has acquired Water Cooler Group’s Media Storm, a media planning and buying agency known for its data & analytics and programmatic trading capabilities. Media Storm, based in Norwalk, Connecticut and formerly a portfolio company of TZP Group, will continue to be led by founder Craig Woerz following the transaction.