CNH Industrial to Acquire Augmenta (Raven Brand) to Expand Sense & Act Precision Spraying Technology

CNH Industrial Acquires Raven Industries

November 30, 2021

IT Services

CNH Industrial N.V. completed its acquisition of Raven Industries, Inc., a U.S. precision agriculture technology leader. The acquisition builds on a long partnership and supports CNH Industrial’s digital transformation and precision agriculture strategy.

Raven Industries Acquires Smart Ag

November 1, 2019

Agriculture

Raven Industries (NASDAQ: RAVN) acquired Smart Ag Inc., a developer of autonomous farming solutions headquartered in Ames, Iowa, to bolster its Raven Autonomy strategic growth platform and integrate Smart Ag into its Applied Technology division. The deal expands Raven's autonomous and perception/path-planning capabilities for OEM partners and large-scale agricultural retailers and brings Smart Ag's retrofit kits, software platform and dealer network into Raven's precision-ag portfolio.

John Deere Acquires Sentera to Integrate Aerial Field Scouting

May 23, 2025

Agriculture

John Deere has acquired Sentera, a St. Paul, Minnesota–based provider of drone-mounted cameras and FieldAgent agronomic software. The deal will integrate Sentera's high-resolution imagery and prescription-generation capabilities into the John Deere Operations Center to expand the company’s precision-ag technology and deliver more actionable data to farmers, agronomists and equipment partners.

Sutherland Acquires Augment CXM

September 22, 2022

AI & Machine Learning

Sutherland, an experience-led digital transformation company, has acquired AI-based customer experience platform Augment CXM to expand its AI solutions portfolio and enhance customer journey capabilities. The acquisition integrates Augment CXM's conversational AI technology with Sutherland's human-in-the-loop AI and automation to improve agent efficiency, conversion rates and overall customer satisfaction for global brands.

CropX Acquires EnGeniousAg to Add In‑field Nitrogen Sensing

September 18, 2024

Agriculture

CropX, a San Francisco-based agronomic farm management platform, has acquired EnGeniousAg, an Iowa State University spinout that developed near-instant, in‑field nitrogen sensing technology. CropX intends to integrate EnGeniousAg's patented nitrogen sensors into its farm management system to improve precision nitrogen fertilizer management, reduce input costs and advance sustainability for growers.

ABB Acquires Sevensense

January 14, 2024

Industrial Services

ABB has acquired Swiss start-up Sevensense, an ETH Zurich spin-off that provides AI-enabled 3D vision navigation (Visual SLAM) for autonomous mobile robots (AMRs). The acquisition (financial terms undisclosed) will integrate Sevensense's technology into ABB's AMR portfolio to expand capabilities in automotive, logistics and other intralogistics markets; Sevensense will remain based in Zurich with about 35 employees.