Built Technologies Acquires Nativ

Life360 to Acquire Nativo

November 10, 2025

Cloud & SaaS

Life360 entered into a definitive agreement to acquire Nativo, an advertising technology company, for approximately $120 million in a combination of cash and stock. The acquisition is expected to close in January 2026 and is intended to expand Life360’s family-safe, location-based advertising capabilities by combining Life360’s first-party insights with Nativo’s publisher network and ad-tech stack.

Nativo Acquires SimpleReach

March 29, 2019

Marketing & Advertising

Nativo, a content technology platform for brand advertising, has acquired SimpleReach, a content measurement and analytics platform used by advertisers, agencies and publishers. The acquisition combines Nativo's distribution and native ad capabilities with SimpleReach's measurement tools to give brands better measurement and actionable insights for content marketing.

Freshworks Acquires Natero

May 21, 2019

Cloud & SaaS

Freshworks Inc. acquired Natero, a Silicon Valley customer success management software provider, adding Natero's AI/ML-driven customer success capabilities to Freshworks' customer engagement suite. The deal integrates predictive analytics and customer health scoring into Freshworks' platform to help customers reduce churn and drive account expansion.

AppDirect Acquires Builtfirst

May 9, 2024

Cloud & SaaS

AppDirect has acquired Builtfirst, a self-service, low-code/no-code partner marketplace platform, to expand its marketplace and subscription commerce capabilities. The acquisition will integrate Builtfirst’s marketplace technology into AppDirect’s digital commerce suite while preserving the Builtfirst brand in the near term and providing Builtfirst customers a pathway to AppDirect’s broader commerce functionality.

Quility Acquires Ninja Technologies LLC

August 1, 2024

Cloud & SaaS

Quility has acquired the assets of Ninja Technologies LLC, a SaaS platform that provides leads, sales automation, CRM and analytics for insurance agents. Quility will integrate Ninja's marketing and communication automations into its Switchboard engagement platform to expand agent engagement, automation and sales enablement capabilities.

Cloudflare Acquires Human Native

January 16, 2026

AI & Machine Learning

Cloudflare has acquired Human Native, a London-based AI data marketplace founded in 2024 that connects content creators and publishers with AI developers for dataset discovery, licensing and monetization. The acquisition (financial terms not disclosed) brings Human Native’s team and technology into Cloudflare’s product roadmap to help publishers monetize content and enable AI developers to find and license high-quality data.