AppLovin Corporation Acquires Wurl

Wag! Group Co. Acquires WoofWoofTV

February 5, 2024

Media & Entertainment

Wag! Group Co. completed the acquisition of WoofWoofTV, a digital social-media publisher focused on pet content with a combined following of more than 18 million across major platforms. The deal gives Wag! an owned media capability and access to a large audience of pet owners to support content, marketing and partner monetization as the company expands into distributed media.

AppLovin Acquires Twitter MoPub Business

January 3, 2022

Marketing & Advertising

AppLovin completed its acquisition of Twitter, Inc.’s MoPub ad monetization business for $1.05 billion in cash. The deal combines MoPub with AppLovin’s MAX to create an integrated in-app advertising and monetization platform aimed at improving publisher monetization efficiency and expanding advertiser reach.

Tripledot Studios Acquires AppLovin’s Mobile Games Studio Portfolio for ~$800M

May 8, 2025

Media & Entertainment

Tripledot Studios announced it will acquire AppLovin’s mobile games studio portfolio for approximately $800 million. The half-cash, half-equity deal would make AppLovin a minority shareholder in Tripledot Studios and expand Tripledot’s studio footprint across the United States and Asia, subject to regulatory approvals.

LTV SaaS Growth VII Acquires Newor Media

October 7, 2021

Marketing & Advertising

LTV SaaS Growth VII, LLC has acquired Newor Media, a programmatic ad management and header-bidding platform for publishers. The purchase transfers ownership from Newor Media's founder team (including Ted Mikulski) to the LTV SaaS fund, which plans to invest operational resources to scale the business.

Wondr Gaming Corp. Acquires JoyBox Media Inc.

October 22, 2021

Marketing & Advertising

Wondr Gaming Corp. entered into a definitive agreement to acquire all issued and outstanding common shares of JoyBox Media Inc., a media network and influencer marketing agency, in a transaction comprised of common shares of Wondr and cash payments tied to revenue milestones. The acquisition is intended to add viral content, influencer marketing and campaign capabilities to Wondr’s NFT, loyalty and media offerings and is expected to close around early November 2021 (closing later announced in March 2022).

AppsFlyer Acquires oolo

December 5, 2023

AI & Machine Learning

AppsFlyer has acquired oolo, an AI-powered user acquisition and monetization decision-making platform, and will operate it as "oolo by AppsFlyer." The acquisition expands AppsFlyer's AI-driven analytics and monitoring capabilities and will integrate oolo into AppsFlyer's Privacy Cloud Marketplace to provide real-time, privacy-preserving insights for marketing, growth and monetization teams.