AdCellerant Acquires Managed Ad Ops Agency Blue Orchid

Tulip Acquires Blueday to Expand In-Store Analytics and Performance Management

August 20, 2020

Cloud & SaaS

Tulip, a cloud-based retail mobile solutions provider, acquired Blueday Inc., a Boston-based provider of store performance management SaaS, to enhance Tulip’s in-store analytics and omnichannel capabilities. Blueday’s CEO Graeme Grant joins Tulip as Executive Vice President, Analytics to lead retail analytics and business development.

MERGE Acquires Blue Moon Digital

August 12, 2021

Marketing & Advertising

MERGE, a Keystone Capital portfolio company, has acquired Blue Moon Digital, a Denver-based performance marketing, data science, and digital agency. The deal expands MERGE's performance marketing and data science capabilities and deepens its retail, e‑commerce and pharma vertical expertise; terms were not disclosed.

Blue Butterfly Acquires IndERA (Formerly Crystal Media)

March 13, 2026

Marketing & Advertising

Blue Butterfly announced it has acquired IndERA, a digital marketing, education, and events platform serving independent retailers across the United States. The acquisition combines IndERA’s marketing and training offerings (including Facebook and Instagram ads management) with Blue Butterfly’s retail operations, profitability strategy, and retail real estate advisory expertise.

Sedgwick Acquires Orchid Medical

May 19, 2022

Healthcare Services

Sedgwick has acquired Orchid Medical, a nationwide provider of ancillary medical management solutions for the workers' compensation industry. The acquisition expands Sedgwick's ancillary care network and strengthens its workers' compensation and managed care capabilities across the U.S.

emBlue Acquires Denver-based Zenman

March 24, 2021

Marketing & Advertising

South American omnichannel marketing platform emBlue has acquired Denver-based web design and development agency Zenman, bringing Zenman's clients and team into emBlue's US launch. The deal aims to combine emBlue's omnichannel automation capabilities with Zenman's web, content and design expertise to accelerate emBlue's entry into the U.S. market.

Longshore Capital Acquires Blue Wheel and Retail Bloom to Form Omni-Channel Blue Wheel

January 24, 2023

Marketing & Advertising

Longshore Capital Partners has completed acquisitions of Blue Wheel and Retail Bloom and combined them into a single omni-channel digital commerce agency operating under the Blue Wheel name. The merged business offers end-to-end e-commerce services (advertising, marketplace management, fulfillment, creative and customer service) and now manages over $1 billion in e-commerce revenue for its clients.