Consumer Products Acquisitions in United States

American Exchange Group (AEG) acquired the assets of E. Gluck Corporation, a watch industry company, and combined the businesses to form E. Gluck Holdings LLC. The combined entity will integrate E. Gluck into AEG’s Watch/Tech & Jewelry division and operate as a large wholesale fashion watch and jewelry platform, with expanded sourcing, scale, and distribution reach.

ArtCreativity, a global toy and game company, acquired the heritage novelty toy brand Wooly Willy from PlayMonster Group. The deal transfers ownership of the Wooly Willy brand to ArtCreativity, which plans to expand the brand’s global reach and product development while PlayMonster continues to focus on its broader strategic priorities. Financial terms were not disclosed.

International Gemological Institute (IGI) has acquired American Gemological Laboratories (AGL) to expand its capabilities in colored gemstone analysis, origin and provenance reporting, and certification services. AGL will remain headquartered in New York and continue operating under its existing brand, with IGI citing support from Blackstone as part of its long-term investment approach.

Affiliates of 26North Partners LP completed the acquisition of a controlling (majority) interest in The Middleby Corporation’s Residential Kitchen business via a joint venture. Middleby retained a significant non-controlling ownership stake, and the business was rebranded as Composition Brands, an independent platform of premium and ultra-luxury residential kitchen and outdoor living brands including Viking, AGA, Rangemaster, La Cornue, Lynx, and U-Line.

Mark and Krishelle Magee acquired two previously independent salon locations in South Jordan and Draper, Utah, and converted them to the My Salon Suite brand. The locations now operate as My Salon Suite South Jordan and My Salon Suite Draper, expanding the brand’s footprint in Utah.

Essity completed the acquisition of Edgewell Personal Care's feminine care business, including the Carefree, Stayfree and o.b. brands in North America and global feminine care rights for the Playtex brand. The asset purchase price was USD 340 million on a cash- and debt-free basis and includes a production facility in Dover, Delaware, with the operations consolidated into Essity as of February 2, 2026.

RoundTable Healthcare Partners announced a partnership and investment in Colorescience, Inc., a premium skincare and sun protection brand. RoundTable acquired Colorescience from a group of shareholders led by 1315 Capital; transaction terms were not disclosed.

Procter & Gamble (P&G) acquired Wonderbelly, a free-from digestive wellness brand, to expand its Personal Health Care (PHC) over-the-counter digestive relief portfolio. Founded in 2021 and headquartered in Austin, Texas, Wonderbelly will join P&G’s existing digestive lineup and is expected to benefit from P&G’s scale in innovation, go-to-market execution, and supply chain to accelerate growth.

Rover Group, Inc. acquired Meowtel Inc., a cat-sitting marketplace in the United States. Meowtel will continue to operate as an independent brand led by its co-founders, and financial terms were not disclosed.

Zinzino entered into an agreement and simultaneously closed an all-share transaction to combine with U.S.-based direct sales company It Works!. Zinzino acquired the operational assets of It Works!’ U.S. business and also acquired 100% of the shares of It Works! Marketing International UC (Ireland) and its wholly owned subsidiaries for a fixed purchase price of $30 million paid in newly issued Zinzino B-shares, with a potential additional ~$4 million earnout in shares tied to future sales.

SPS PoolCare, a Storr Group portfolio company and the largest swimming pool services provider in the United States, acquired Pool Troopers in its largest deal to date. Pool Troopers (previously backed by Shoreline Equity Partners) will continue operating with its field teams intact while gaining access to SPS PoolCare’s technology and operating infrastructure; Shoreline will remain a minority investor in the combined business.

Shenzhen PICEA Robotics Co., Ltd. and Santrum Hong Kong Co., Limited (collectively, Picea) completed a court-supervised transaction to acquire 100% of the equity interests in iRobot Corporation. The closing coincides with iRobot’s emergence from a pre-packaged Chapter 11 process, after which iRobot becomes a privately held company wholly owned by Picea and continues to be headquartered in Bedford, Massachusetts.

Acme United Corporation acquired the assets of SLED Distribution, LLC, which operates as My Medic, for $18.7 million. The deal included $14.6 million paid at closing and up to $4.1 million contingent on revenue milestones/holdbacks and indemnification claims. My Medic is a North Salt Lake, Utah-based supplier of tactical, trauma, and emergency response products, with approximately $19 million of 2025 revenue, and Acme United plans to retain Utah operations while expanding offerings in the U.S. and Canada.

Kindred Bravely, a maternity and nursing brand, announced it has acquired Storq, a design-forward motherhood brand founded in 2015. Following the acquisition, Storq is being launched as “Storq, Made for Baby by Kindred Bravely” on kindredbravely.com, with an initial assortment spanning items like play mats, stroller accessories, and changing kits. Financial terms were not disclosed.

Transom Capital Group, a Los Angeles-based private equity firm, completed its acquisition of WellBiz Brands, a multi-brand beauty and wellness franchisor headquartered in Denver. WellBiz operates a portfolio including Drybar, Elements Massage, Amazing Lash Studio, Fitness Together, and Radiant Waxing, with 700+ locations across multiple regions. The investment is intended to accelerate growth, improve profitability, and enhance franchisee support and platform capabilities; WellBiz was previously owned by KSL Capital Partners.

PG Rugs LLC, a rug cleaning, restoration, and preservation operator, announced the acquisition of Manning Brothers, a rug care company with a 10,000-square-foot rug cleaning facility and warehouse. The deal expands PG Rugs LLC’s operational capacity and supports its long-term growth strategy across the Northeast.

Grant Avenue Capital, LLC acquired 21st Century Healthcare, Inc., a manufacturer and distributor of vitamins, minerals, and supplements for both humans and pets. The partnership is intended to support expansion into new markets, enhanced product offerings, and scaled manufacturing and contract manufacturing capabilities; financial terms were not disclosed.

Bluestone Equity Partners made a strategic investment in Selkirk Sport, a pickleball equipment and sportswear brand, to accelerate product innovation and support global expansion. The deal is Selkirk Sport’s first external investment and is intended to help expand omnichannel retail and pursue targeted growth in Asia, with potential future M&A in the fragmented U.S. equipment market.

Suave Brands Company and Elida Beauty, both portfolio companies of Yellow Wood Partners, completed a merger to create Evermark, LLC, a global platform of iconic personal care brands. The combined company includes brands such as Suave, Q-tips, ChapStick, Pond’s, Caress, St. Ives, Noxzema, and TIGI, plus international brands including VO5, Brut, and Impulse, and represents approximately $1.9 billion in annual retail sales. Financial terms were not disclosed and Daniel Alter will serve as CEO of Evermark.

Amped Fitness received a strategic investment from Princeton Equity Group to support accelerated expansion into new U.S. markets and continued investment in the in-club experience. Amped Fitness, founded in 2016 and headquartered in Pompano Beach, Florida, operates 35 fitness club locations across multiple U.S. states; financial terms were not disclosed.

Goliath (Goliath Group) acquired Crazy Aaron’s, the maker of Thinking Putty and related sensory play products including Land of Dough and Slime Charmers. The deal expands a prior European distribution partnership into a global growth platform, with Crazy Aaron’s continuing to operate as its own division under Goliath from its Philadelphia brand headquarters.

Sunderstorm, a California-based premium cannabis edibles and vapes company behind the KANHA brand, announced it has acquired Lime, a California pre-roll brand founded in 2019. The deal expands Sunderstorm’s house of brands into the pre-roll category, with Lime continuing to operate as a distinct brand while leveraging Sunderstorm’s manufacturing, supply chain, and quality systems for expansion.

WellSpring Consumer Healthcare, a portfolio company of Avista Healthcare Partners, acquired the OTC therapeutic skincare brands DerMend and Recticare (the “Ferndale Brands”) from Ferndale Pharma Group. The acquisition expands WellSpring’s therapeutic skincare portfolio; financial terms were not disclosed.

Crown Brands Group, a newly formed brand management firm backed by G72 Holdings, acquired iconic intimate apparel brand Hanky Panky. The acquisition was completed in partnership with Rafar Group (parent of Gelmart International), which will act as the core operating partner supporting product, e-commerce, distribution, and operations while Crown focuses on brand strategy and licensing.

Brentwood Associates partnered with Tenex Capital Management to complete an equity recapitalization of Perennial Services Group, alongside Perennial’s management team, which will remain significant shareholders. Perennial Services Group is a Pittsburgh-headquartered multi-brand home services platform focused on lawncare, pest control, landscaping, and arbor services. The transaction closed on December 23, 2025.

National Safety Apparel ("NSA"), a portfolio company of Blue Point Capital Partners, acquired NASCO Industries, Inc., a U.S.-based manufacturer of premium flame-resistant rainwear and protective outerwear. Headquartered in Washington, Indiana, NASCO expands NSA’s portfolio in flame-resistant rainwear and electric utility PPE, marking NSA’s third acquisition in 2025.

Collectors, the parent company of Professional Sports Authenticator (PSA), acquired trading card grading rival Beckett. The deal combines two major players in the sports and trading card authentication and grading market; financial terms and the seller were not specified in the provided source.

Better Being, a vertically integrated manufacturer, marketer, and distributor of branded dietary supplements and personal care products, was acquired by a syndicate of global investors led by Snapdragon Capital Partners. Funds managed by Strategic Value Partners provided a financing solution for the transaction, and HGGC sold its remaining stake in Better Being, exiting after an eight-year partnership.

Escalade, Inc. announced it has acquired the assets of AllCornhole, a supplier of tournament-quality cornhole bags and equipment founded in 2013. The deal expands Escalade’s presence in the competitive cornhole market and complements its existing Victory Tailgate brand and partnership with the American Cornhole League (ACL). AllCornhole will join Escalade’s Rec Sports portfolio.

Gordon Brothers made a majority investment in the intellectual property of the Rachel Zoe brand and its related consumer business. Rachel Zoe will remain a significant shareholder and continue as Founder and Chief Creative Officer and a board member, while Gordon Brothers plans to expand the brand primarily through licensing, new product categories, and distribution.

NiTEO Products, a portfolio company of Highlander Partners, acquired Faultless Brands from Architect Equity. Faultless Brands is a Kansas City, Missouri-based manufacturer of household and fabric-care consumer brands including Faultless, Niagara, Magic, and Bon Ami; financial terms were not disclosed.

Meta has acquired Limitless (formerly Rewind), an AI wearables startup known for an AI-powered pendant that records and transcribes conversations. Deal terms were not disclosed; Limitless will stop selling new hardware, sunset certain non-pendant functionality, and continue supporting existing pendant customers for at least a year.

NiTEO Products, a portfolio company of Highlander Partners, acquired Folexport, Inc. ("Folex") from Barrett and Patty Lash. Folex is a Tualatin, Oregon-based manufacturer of cleaning products for carpets, fabrics, and hard surfaces, and the deal expands NiTEO’s Household Products division and supports its strategy of building a portfolio of branded home care and automotive chemical products. Monroe Capital LLC provided senior financing facilities and NMP Capital provided mezzanine debt and equity to support the transaction.

Flagstop Car Wash announced the acquisitions of Dave's Auto Spa, Clean Machine, and Aqua Wash to expand and deepen its express car wash presence across Central Virginia, including Greater Richmond and Charlottesville. Dave's Auto Spa and Clean Machine will be remodeled to Flagstop's express model, while Aqua Wash will be rebranded under the Flagstop name. Flagstop's expansion follows its prior investment partnership with Garnett Station Partners.

Kingdom of Threads acquired Storymakers Trading Co.'s tabletop role-playing game (TTRPG) merchandise line, created by artist Tomi Ann Hill. The deal expands Kingdom of Threads from bookish, fantasy-inspired licensed merchandise further into the tabletop gaming space, adding products such as enamel pins, washi tape, stickers, greeting cards, and related designs.

Spotless Brands, a portfolio company of Access Holdings, acquired Pete's Express Car Wash, which operates six express car wash sites in the Greater Philadelphia area. The acquired locations will transition to and operate under Spotless Brands’ Flagship Carwash brand, supporting Spotless’s expansion across the Philadelphia and broader Northeast corridor.

STARK, a luxury carpet and rug design company, has acquired Fort Street Studio, a renowned atelier known for bespoke, painterly hand-knotted silk rugs founded by artists Janis Provisor and Brad Davis. Fort Street Studio will continue operating as a distinct brand within STARK’s portfolio, retaining its team and maintaining creative independence while gaining additional scale and reach through STARK.

Marquee Brands acquired Stance, a lifestyle and performance sock and apparel brand founded in 2009 and headquartered in San Clemente, California. As part of the transaction, Marquee Brands also announced a new global licensing partnership with United Legwear & Apparel Co. (ULAC) to manage Stance operations across all territories except China.

H.I.G. Capital, through an affiliate, made an investment in Rely Home, a nationwide U.S. home warranty provider. Rely Home’s founder Victor Hakim and the senior management team will continue to lead the business, with Hakim retaining a significant ownership stake, as the company pursues continued expansion across its direct-to-consumer and real estate channels.

Bluestar Alliance completed its acquisition of Dickies, the heritage workwear and lifestyle apparel brand, from VF Corporation. Dickies will join Bluestar Alliance’s expanding brand management portfolio, with plans to accelerate global growth and expand into categories such as denim, footwear, and elevated lifestyle offerings.

Praesidian Capital completed a strategic follow-on equity investment in Round 2, LLC, a designer, manufacturer, and marketer of collectible models, die-cast vehicles, hobby products, and authentic farm toys. Praesidian originally invested in Round 2 in 2021 and is providing additional capital to support product innovation, supply chain capabilities, digital engagement, and growth initiatives such as product line extensions and international distribution.

Vectair, a global provider of aircare and hygiene products, has acquired WizKid Products, an innovative manufacturer of urinal screens and mats. The deal expands Vectair’s product portfolio and strengthens its capabilities serving commercial and industrial cleaning markets.

Kimberly-Clark has agreed to acquire Kenvue, the Johnson & Johnson consumer health spinoff that owns brands including Tylenol, BAND-AID, Aveeno, Johnson's, Listerine and Neutrogena. The deal is a cash-and-stock transaction valued at approximately $48.7 billion, and includes $6.8 billion of upfront cash consideration to Kenvue shareholders.

Consello Capital, the private equity arm of Consello, closed a significant investment in CleanBoss, a provider of next-generation cleaning and disinfectant products for consumer and commercial markets. The investment is intended to accelerate CleanBoss’ growth and expansion across distribution channels and product categories, including its recently launched CleanBoss Pro industrial product line.

Tru Fragrance & Beauty has acquired US-based fragrance brand Lake & Skye, after previously making a minority investment in the brand in 2018. The buyer plans to scale Lake & Skye’s growth and expand its consumer base while supporting key national retail partners. Founder Courtney Somer will become Chief Creative Officer and remain a minority equity owner.

Express Wash Concepts acquired a former ZIPS Car Wash location at 12167 Montgomery Road in Cincinnati, Ohio on October 24, 2025. The deal adds one site and is intended to strengthen Express Wash Concepts’ Greater Cincinnati footprint, with plans to upgrade and rebrand the acquired location as part of its express wash growth strategy.

Feit Electric quietly acquired Cree Lighting’s North American residential lamp portfolio, including the Cree Lighting name, trademark, and brand rights for the residential market (marketed as “Cree Lighting Home”). The transaction appears to be a carve-out limited to residential lamps and does not include Cree’s commercial lighting business, and financial terms were not disclosed.

Twin Star Home, a portfolio company of Z Capital Group (ZCG), acquired Walker Edison, an innovator in ready-to-assemble furniture. The deal was completed through a court-supervised auction process following Walker Edison’s Chapter 11 filing, with Twin Star Home emerging as the successful bidder for its assets. Walker Edison will be fully integrated into Twin Star Home to expand omnichannel reach and enhance e-commerce and design capabilities.

RoundTable Healthcare Partners sold its minority stake in Designs for Health back to Designs for Health/the Lizotte family, following RoundTable’s investment beginning in September 2020. Concurrently, Designs for Health secured a new minority investment from BDT & MSD Partners’ affiliated funds to support continued growth; financial terms were not disclosed.

Designworks Collective acquired Oré Originals, the California-based company behind the Sugarbooger children’s line and the Speckle & Spot pet collection. The deal expands Designworks Collective’s portfolio into children’s products and pet accessories and is intended to accelerate innovation and growth through Designworks Collective’s infrastructure and global reach.

Front Nine Capital, doing business as Star Print & Embroidery, acquired Rollins Apparel, a Gainesville, Florida-based provider of custom apparel and promotional products. Rollins will retain its brand identity and keep sales/customer service in Gainesville, while production shifts to Star Print & Embroidery’s facility in West Nyack, New York.

The ownership group of Cookie Cutters Haircuts for Kids acquired Snip-its Franchising Company, LLC and its affiliates, creating the new entity Snip-its Franchising, LLC. The deal adds 38 Snip-its salons and 15 franchisees, bringing the combined system to 159 locations across the U.S. and Canada and forming the largest multi-brand children's salon platform in the country.

Boardroom closed an area development agreement with CP Wolf Ventures, LLC to expand the Boardroom men’s grooming brand across Oklahoma and Texas. As part of the deal, CP Wolf Ventures acquired three existing Boardroom locations from Boardroom’s corporate-owned portfolio in Tulsa and Oklahoma City and committed to develop five additional locations, expanding its footprint from one to nine locations.

Promus Equity Partners completed its acquisition of Dr. Comfort from Enovis Corporation on Oct. 7, 2025. Dr. Comfort is a therapeutic footwear company focused on diabetic footwear solutions, partnering with clinicians and medical distributors to deliver premium products. Following the transaction, Dr. Comfort will operate as an independent business and continue investing in product innovation and customer relationships.

Tommie Copper acquired Freeze Sleeve, a maker of gel cooling technology and cold-therapy products for at-home use. The deal expands Tommie Copper’s portfolio of pain-management and recovery brands; terms were not disclosed. Tommie Copper is a portfolio company of Tengram Capital.

HASA, Inc. completed the acquisition of B's Pool Supplies, a California-based chemical supplier focused on recreational water treatment. B's Pool Supplies, which specializes in chemical supply and delivery for commercial aquatic venues and pool maintenance specialists, will be integrated into HASA’s vertically integrated water treatment products and distribution platform.

Rain Bird Corporation announced it has acquired Rachio, Inc., a connected irrigation technology company focused on homeowners. Rachio will become a wholly owned subsidiary of Rain Bird and will continue to be led by its CEO and co-founder Chris Klein, expanding Rain Bird’s smart, sustainable irrigation offerings.

Escalade, Inc. announced the acquisition of the Gold Tip business from Revelyst Inc., including the Bee Stinger line of premium bow stabilizers. The deal expands Escalade’s archery portfolio—alongside brands such as Bear Archery and Trophy Ridge—by adding carbon arrows and premium stabilizers as Revelyst sharpens focus on its core categories and brands.

Easy Mile Fitness, a privately held Planet Fitness franchisee, acquired 17 Planet Fitness club locations (15 in Oregon and two in Alaska) from Bravo Fit Franchise Group. The deal expands Easy Mile Fitness' footprint in the Pacific Northwest, making it the largest Planet Fitness operator in Oregon, with Fifth Third Bank providing acquisition financing.

HARMAN International, a wholly owned subsidiary of Samsung Electronics, completed its acquisition of Sound United, Masimo Corporation’s former consumer audio business, for $350 million. The deal adds premium audio brands including Bowers & Wilkins, Denon, Marantz, Polk Audio and others, and Sound United will operate as a standalone strategic business unit within HARMAN’s Lifestyle Division.

Vida Shoes International, Inc. acquired Munro, an Arkansas-based comfort-focused women’s footwear brand owned by Munro & Company, Inc. The transaction closed on September 22, 2025, and Vida stated it will invest in Munro’s growth while preserving the brand’s legacy; Nikki Munro also joined Vida as Vice President of Sales as part of the transition.

Windsong Global has acquired KVD Beauty from Kendo, the LVMH-owned brand incubator, in an undisclosed-terms transaction. KVD Beauty will be folded into Windsong Global’s multi-brand beauty platform Belle Brands, alongside JVN Hair and Pipette, as the platform continues to pursue additional brand add-ons.

John Boos & Co. announced it has added JK Adams to its portfolio, bringing together two legacy brands focused on high-quality wooden kitchenware and food preparation products. JK Adams will retain its headquarters and staff in Dorset, Vermont, with the combination intended to expand product offerings and support shared innovation and sustainability initiatives.

HALO Dream Inc., a portfolio company of Transom Capital Group, acquired Child Craft, an iconic brand of wood nursery furniture and décor including cribs, beds, and dressers. The deal expands HALO’s premium juvenile sleep and nursery portfolio, with Child Craft’s product line expected to transition to the HALO brand. Financing support for the acquisition was provided by Wingspire Capital LLC and Blue Torch Capital LP.

Creative Brands, a subsidiary of CBC Group headquartered in Phoenix, Arizona, has acquired C.R. Gibson Company of Nashville, Tennessee. C.R. Gibson manufactures memory books, social stationery, and gifting products across brands including Markings, Tapestry, Creative Papers, and iota, and sells through more than 10,000 gift retailers in the United States, Canada, and the United Kingdom.

Club Car Wash announced the acquisition of Rapid Shine Car Wash, a family-owned car wash business serving Benton, Arkansas. The deal expands Club Car Wash’s network and is expected to bring membership benefits and technology upgrades to Rapid Shine customers while maintaining local service and community involvement.

3G Capital completed its acquisition of Skechers U.S.A., Inc., a Fortune 500 footwear, apparel and accessories company, in a deal that was originally announced on May 5, 2025. Following closing, Skechers’ shares ceased trading on the New York Stock Exchange, and the company will continue to be led by CEO Robert Greenberg and President Michael Greenberg.

Tsunami Express Car Wash, backed by an affiliate of Point72 Private Investments, closed the acquisition of 53 Take 5 Car Wash locations from Whistle Express Car Wash. The deal significantly expands Tsunami Express’s Midwest footprint, bringing its total to 74 locations across nine states, and includes plans to rebrand and upgrade the acquired sites with Tsunami’s CleanTech experience.

BBQGuys, an e-commerce retailer of outdoor living products, announced the acquisition of Mont Alpi, a premium manufacturer of modular outdoor kitchen islands and grills. The deal expands BBQGuys’ portfolio of owned outdoor kitchen brands and is intended to accelerate innovation and scale in the fast-growing modular outdoor kitchen segment.

JustBrand Limited acquired Venture Heat, a pioneer in battery-heated apparel and gear. The deal expands JustBrand’s heated wearables portfolio and strengthens its position in the North American heated clothing market, adding Venture Heat’s product line and technical expertise to support broader retail distribution and accelerated R&D.

Rawlings, a global manufacturer of baseball and softball equipment, announced it has acquired Tanner Tees, a maker of premium batting tees. The deal expands Rawlings’ product lineup into the diamond sports training category and brings Tanner Tees’ Sarasota, Florida-made training accessories into Rawlings’ portfolio.

Bradford, a Gemspring Capital portfolio company, acquired Solo Laboratories, Inc. (Solo Labs), a developer and manufacturer of liquid and aerosol personal care products. Solo Labs, founded in 1927 and headquartered in Broadview, Illinois, will continue operating under its brand with Jim Jackson remaining president, while the combined business will be led by Bradford CEO Shaun Gaus. Financial terms were not disclosed.

NexPhase Capital, LP made a strategic investment in Magic Science Corporation, the health sciences company behind the Magic Molecule skincare brand. The investment is intended to support Magic Science Corporation’s expansion across products, retail distribution, and science-backed skincare and household consumer goods, and to further strengthen its vertically integrated hypochlorous acid (HOCl) manufacturing capabilities.

Pet Butler franchise owner Patrick Lanigan acquired Bark 'N' Bin, a local pet waste removal business serving the Des Moines, Iowa area. The acquisition expands Pet Butler’s footprint in Iowa and transitions Bark 'N' Bin customers to Pet Butler’s national brand systems and support.

Fruition Partners, a Denver-based private equity firm, acquired The Memory Company (TMC), a founder-owned developer, producer, and licensee of sports and consumer-branded merchandise focused on drinkware and home décor. The business was acquired from founder Charles Sizemore, who will remain involved and continue as a significant investor in the company. KeyBank N.A. provided senior secured credit facilities as the sole lender to finance the transaction and support working capital and transaction costs.

RH acquired three trade-focused luxury furniture and décor brands: Dennis & Leen, Formations, and Michael Taylor Designs. The deals were recently finalized and financial terms were not disclosed. RH says the acquisitions support its plan to develop a new, more classic design aesthetic and continue servicing the interior design trade.

Cricket Hill Inc., doing business as Archway Pet Food, announced its acquisition of Bright Planet Pet, a U.S.-based maker of plant-based dog treats headquartered in Minnesota. Bright Planet Pet will continue operating under its existing brand name while leveraging Archway’s operational infrastructure and expanded distribution network to scale sustainable, climate-smart pet treats.

Vivos Holdings, LLC, a portfolio company of Emprise Group, Inc., completed its combination with Nice-Pak Products, Inc. The deal brings together two private brand and co-manufactured hygiene and personal care product manufacturers to create a larger global solutions provider in health and wellness, expanding Vivos' geographic footprint and product development capabilities.

Pennington Creek Capital, LLC, a Dallas, Texas-based private equity firm wholly owned by the Chickasaw Nation, announced a majority equity investment in Rite in the Rain, a Tacoma, Washington-based maker of water-resistant writing and field organization products. The investment is intended to support Rite in the Rain’s strategic growth initiatives, operational scale, and expansion into new markets.

GALLS, a uniform and tactical gear supplier serving public safety and military professionals, acquired Phoenix Safety Outfitters, LLC of Springfield, Ohio. Phoenix provides fire personal protective equipment (PPE), uniforms, and related services (including SCBA service), and will enhance GALLS’ fire PPE service capabilities and footprint. Phoenix will be kept intact as an independent division focused on the fire service market.

L Catterton made a strategic investment in L.A.B. Golf, a fast-growing golf equipment company known for its patented, torque-eliminating putter technology and deep customization capabilities. The partnership is intended to accelerate product innovation, enhance L.A.B. Golf’s direct-to-consumer experience, expand retail channel presence, and support international growth.

SPS PoolCare, a portfolio company of Storr Group, announced it has reached its milestone 150th acquisition since forming in 2021, continuing its roll-up of local and regional residential pool service companies across the U.S. Sun Belt. The company, headquartered in Austin, Texas, provides pool maintenance, repair, and renovation services across Texas, Florida, Arizona, and Nevada.

LUV Car Wash acquired the Big Ben Express Car Wash location on Paramount Boulevard in Paramount, California. The site will be integrated into LUV’s network of modern, eco-friendly express carwashes as the company continues expanding its footprint across Southern California.

Firelight Capital Partners, LLC acquired Snif-Snax, a Miami, Florida-based wholesaler and retailer of single-ingredient smoked Scottish salmon and chicken pet treats; financial terms were not disclosed. As part of the transaction, Kevin Fick was appointed CEO and Jeff Sutherland COO, while founder Jonathan Brown and Aaron Brown will retain material ownership stakes as Firelight invests in expanded manufacturing/distribution capacity and infrastructure.

American Exchange Group (AXNY Group) announced it has acquired VENUS, a heritage women’s fashion brand known for apparel and swimwear. Founded in 1984 and headquartered in Jacksonville, Florida, VENUS will continue operating from its Florida headquarters as AXNY expands its owned and licensed fashion and lifestyle brand portfolio.

Mother Earth Labs, Inc., a wellness-focused nutritional supplement company headquartered in San Antonio, Texas, was acquired by an undisclosed private buyer. The transaction closed on August 4, 2025, with Generational Group advising Mother Earth Labs on the sale.

Linksoul, a California lifestyle brand rooted in golf, art and community, has been acquired by serial entrepreneur Dan Costa through his newly formed entity, TeedUp DF, LLC. The deal is positioned to support Linksoul’s next phase of growth through investments in brand-specific infrastructure and leverage of Costa’s broader operational ecosystem.

Better Being Co announced it is merging Honey Gardens, its apitherapy-focused brand, with ZAND Immunity, its nature-inspired supplement brand. The combined offering will be marketed as “Honey Gardens by ZAND Bee Therapy,” expanding whole-body wellness and immunity-support product lines while refreshing packaging.

Tractive, an Austria-headquartered provider of GPS tracking and pet health insights, acquired Whistle, a connected pet wearable brand owned by Mars Petcare. The deal adds Whistle’s customer base and technology assets to Tractive, strengthening Tractive’s U.S. footprint and expanding its global pet wellness and tracking platform.

Amazon has acquired Bee, a San Francisco-based wearable AI startup known for its always-listening wristband device. Bee’s team has received offers to join Amazon, which may use Bee’s technology to enhance Alexa and improve AI model training. Financial terms of the transaction were not disclosed.

Brentwood Associates closed a $410 million, oversubscribed single-asset continuation fund to support the next phase of growth for Watermill Express, a self-service drinking water and ice station operator. The continuation vehicle extends Brentwood’s partnership with Watermill’s management team and provides new capital, led by Hollyport Capital with Pantheon and Portfolio Advisors as co-leads; Brentwood is also reinvesting via its Fund VII.

H.I.G. Growth Partners (H.I.G. Capital) sold its majority stake in The GLD Shop (GLD) to MarcyPen Capital Partners, joined by Brand Velocity Group. H.I.G. will retain a minority ownership position and continue supporting GLD’s next phase of growth. GLD is a Miami-based lifestyle jewelry brand offering custom and classic chains, pendants, watches, and accessories.

Cascata Capital, a Dallas, Texas-based independent sponsor backed by strategic investors including luxury real estate developers and builders, acquired Houston-based Ladco, Inc. (Ladco Design Center) in a transaction that closed in May 2025. Ladco is a leading distributor/showroom of luxury interior design products and services and also operates related design and builder-direct channels. Following the deal, the company will be renamed from Ladco, Inc. to Ladco, LLC, with existing management (including CEO Jim Goergen) continuing to lead the business.

Truelink Capital Management, LLC (via an affiliate) closed the acquisition of Zep, Inc., a manufacturer of maintenance, cleaning, and sanitation solutions. Zep was acquired from affiliates of New Mountain Capital; financial terms were not disclosed. Zep is headquartered in Atlanta and serves industrial, commercial, residential, and food & beverage end markets with a broad specialty cleaning and maintenance product portfolio.

Eagle Merchant Partners completed a recapitalization investment in Aligned Fitness, a leading Southeast-based Club Pilates franchisee, to support new studio development and continued expansion via acquisitions. In connection with the transaction, Aligned Fitness acquired two additional Club Pilates franchisees—Crescent Concepts, LLC (South Carolina and North Carolina) and Next Twenty, LLC (Georgia)—bringing the combined platform to 34 studios across North Carolina, Georgia, and South Carolina. Boathouse Capital, alongside Everberg Capital and Western Alliance Bank, provided a $52 million credit facility plus an equity co-investment to support the recapitalization and the add-on acquisitions.

Eternum LLC acquired the supplement brand Renewal Kit for Travelers. Following the acquisition, Eternum rebuilt and relaunched the product under the name Goal Time, a science-backed travel resilience supplement formulated with guidance from clinical nutritionist Dr. Patti Milligan.

Affiliates of CriticalPoint acquired Pura Vida Bracelets, a digitally native jewelry and lifestyle accessories brand, from Vera Bradley, Inc. The deal terms were not disclosed. Following the acquisition, Ryan Heuser (co-founder and former president of Paul Frank Industries) joined Pura Vida as CEO effective immediately.

Mechanix Wear, a Gryphon Investors portfolio company, acquired Kinco, a family-owned manufacturer and distributor of premium gloves for farm, outdoor and industrial applications with an enthusiast following in ski and snowboard. The deal also includes Welch, Kinco’s work and safety suspender business, and Kinco’s owner Travis Kindler will remain President and retain a minority stake; financial terms were not disclosed.

DUDE Wipes announced it has secured a strategic growth investment from TSG Consumer Partners. DUDE Wipes’ founders will retain significant ownership stakes and continue leading the business, while existing investor Mark Cuban will also remain invested. Proceeds will support expanded household adoption, new consumer segments, and deeper manufacturing and retail partnerships.

The Riverside Company, through its multi-brand franchising platform Evive Brands, has acquired Maid Brigade, a franchisor of residential and commercial cleaning services. Headquartered in Atlanta, Georgia and founded in 1979, Maid Brigade has more than 280 franchise territories across the United States and Canada and will continue operating under its existing name with its current leadership team.