Automotive Acquisitions in 2014
Acquisition Volume in Automotive in 2014 by Year
Last 5 years
Actual
Full-year estimate
-
January 24, 2014
- Buyer
- Reynolds and Reynolds
- Target
- Add.On.Auto (AOA)
- Industry
- Automotive
- Location
- United States
- Type
- Buyout
Reynolds and Reynolds, a provider of automotive dealership software and services, acquired Add.On.Auto (AOA), a web-enabled digital platform for marketing and selling vehicle accessories. The acquisition integrates AOA's accessory-marketing and e-commerce capabilities into Reynolds' retail management system to help dealerships increase per-vehicle accessory revenue; AOA founder Sidney Haider will continue to lead the business.
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